Date post: | 12-Apr-2017 |
Category: |
Marketing |
Upload: | emma-still |
View: | 37 times |
Download: | 1 times |
S e e r I n t e r a c t i v e @ m m s t l l
D i g i t a l M a r k e t i n g S k i l l P i v o t : R e c r u i t i n g N e w T a l e n t
@mmstll #mozcon source
THE STRUGGLE IS REAL
@mmstll #mozcon
HIGH DEMAND
45,000 open seo jobs on linkedin
@mmstll #mozcon
TOUGH TO FILL
top 10 hardest jobs to fill
@mmstll #mozcon
HIGH TIME TO FILL
43 days to fill a marketing role
@mmstll #mozcon
OPPORTUNITY COST
@mmstll #mozcon
GET SHIT DONE
@mmstll #mozcon
WHO HAS PARTICIPATED IN A LINK BUILDING CAMPAIGN?*
*not a trick question
LINK BUILDING AND
RECRUITING AREN’T THAT
DIFFERENT
@mmstll #mozcon
LINK BUILDING : RECRUITING prospecting : sourcing
prospect : candidate
outreach : outreach
getting a link : hiring a candidate
@mmstll #mozcon
WHAT’S IN IT FOR ME?
@mmstll #mozcon
EARN MONEY
@mmstll #mozcon
EARN MONEY CHERRY-PICK YOUR COWORKERS
@mmstll #mozcon
EARN MONEY CHERRY-PICK YOUR COWORKERS GET TIME BACK
@mmstll #mozcon
MARKETING AND HR
AREN’T THAT DIFFERENT
@mmstll #mozcon
MARKETING : HR customer experience : employee experience
customer retention : employee retention
customer acquisition : recruiting
upsells : professional development
@mmstll #mozcon
INVESTING IN SOCIAL
73% recruiters & HR pros
@mmstll #mozcon
CONSIDER THEMSELVES EXPERTS
18% recruiters & HR pros
@mmstll #mozcon
PROMPT FROM HR
@mmstll #mozcon
SATURATED SOURCE vs. PASSIVE PLATFORM
@mmstll #mozcon
HARD SKILLS TRUSTWORTHY SOFT SKILLS LOCATION
ADVANCED QUERIES
site:domain.com AND qualifier
OR qualifier
@mmstll #mozcon
OR qualifier
site:moz.com/community/users
intext:“type of work” AND agency
intext:“location” AND “united states” intext:“favorite topics” AND
“local”
@mmstll #mozcon
source
WEBSITES TO QUERY industry publications
forums
niche sites
@mmstll #mozcon
HARD SKILLS TRUSTWORTHY SOFT SKILLS LOCATION
SOCIAL ANALYSIS
KLEAR “TALKED WITH” REPORT
@mmstll #mozcon
CANDIDATE?
REFERRAL?
source
WHAT IF I’M NOT ACTIVE?
@mmstll #mozcon
USE ANOTHER PROFILE
former colleague
your company
your competitors
someone too qualified
someone not interested
@mmstll #mozcon
USE ANOTHER PROFILE
former colleague
your company
your competitors
someone too qualified
someone not interested
@mmstll #mozcon
@mmstll #mozcon
CANDIDATE?
REFERRAL?
WHO DOES SHE TALK TO?
source
KLEAR “TOP CONTENT” REPORT
@mmstll #mozcon
HARD SKILLS TRUSTWORTHY SOFT SKILLS LOCATION
VALUES
no jerks
team mentality
empathy
audience-centric
@mmstll #mozcon
CONTENT ANALYSIS
BUZZSUMO “MOST SHARED” REPORT
@mmstll #mozcon
@mmstll #mozcon
@mmstll #mozcon
HARD SKILLS TRUSTWORTHY SOFT SKILLS LOCATION
GEOGRAPHIC ANALYSIS
FOLLOWERWONK “MAPPED LOCATIONS”
source
@mmstll #mozcon
@mmstll #mozcon
USE ANOTHER PROFILE
former colleague
your company
your competitors
someone too qualified
someone not interested
@mmstll #mozcon
BONUS ROUND
@mmstll #mozcon
@mmstll #mozcon
MARKETING AND HR
AREN’T THAT DIFFERENT
@mmstll #mozcon
E M M A S T I L L
S e e r I n t e r a c t i v e @ m m s t l l