Digital Marketing Specialist v4a

Master’s Program

Digital MarketingSpecialist

Table of Contents

About the Course

Step 1 : Mastering SEO, Content Marketing, PPC and Digital Analytics

Step 2 : Mastering Social Media, Mobile Marketing and Digital Strategy

Step 3 : Advanced Web Analytics

Step 4 : Advanced Search Engine Optimization (SEO)

Step 5 : Advanced Pay Per Click (PPC) Certification Program

Step 6 : Advanced Social Media

Step 7 : Digital Marketing Capstone

Other Electives

12

14

16

17

Learning Path

Key Features of Digital MarketingSpecialist Masters Program

06

07

08

09

10

05

04

Table of Contents

Tools

Advisory Board Members

Free Course

Partnerships and Certifications

19

20

20

21

Certificates

Corporate Training

Classroom-Level Immersion: Delivered Digitally

23

24

25

About the CourseThe Digital Marketing Specialist Masters Program isdesigned to transform you into a digital powerhousewith in-depth expertise in every branch of onlinemarketing. The training is structured around a provenlearning path prescribed by senior industry leaders.

Hands-on learning with live projects and simulationexams complements world-class course content inSEO, PPC, social media, and web analytics. Learnershave the flexibility to attend as many of the 35+ liveonline instructor-led classes as necessary. Monthlymentoring sessions by international keynoteinfluencers and thought leaders round out thelearning, adding a global dimension to the training.

04 | www.simplilearn.com

Key Features

Industry-recommended learning path

8X higher live interaction with live online classes by industry experts

Exclusive access to Digital Marketing Experts

Earn a Masters Certification on completion

Aligned to Top 5 Digital Marketing certifications like Google Ads and Analytics, Facebook Blueprint, Hootsuite and HubSpot

Covers 30+ digital marketing tools

The Digital Marketing Specialist Masters Program is designed to transform you into a digital powerhouse


Learning Path

DIGITAL MARKETING SPECIALIST

Optional ElectivesDigital Marketing Specialist FacebookMaster Session

Harvard Business Publishing Case Studies for Digital Marketing

Advanced Mobile Marketing

Advanced Email Marketing

Advanced Content Marketing

Advanced Website Conversion Rate Optimization

HubSpot Email Marketing Certification Training

Mastering SEO, Content Marketing, PPC and Digital Analytics

Advanced Search Engine Optimization (SEO)

Advanced Pay Per Click (PPC) Certification Program


STEP

STEPSTEP

STEP

1

Mastering Social Media,Mobile Marketing and Digital Strategy

STEP

2

Advanced Web Analytics

STEP

3

5

6

Advanced Social Media(With Facebook Blueprint Voucher)

4

Digital MarketingCapstone

STEP

7

STEPMastering SEO, Content Marketing, PPC and Digital Analytics

Fundamentals of Marketing

1 2 3 4 5

This course will help you master digitalchannels such as search engineoptimization (SEO), content marketingppc, programmatic and digital analytics.

Key Learning Objectives

Gain an in-depth understanding of the search engineoptimization (SEO) and fundamentals of digital marketing

Master digital marketing analytical tools - Google Analytics

Gain the core concepts of Content Marketing and DigitalAnalytics

Understand the fundamentals of PPC and Google Ads


Digital Marketing Program Introduction

SEO Foundation

Content Marketing Foundation

Digital Analytics Foundation

Course Curriculum

Google Analytics

PPC Foundation

Google Ads Fundamentals

Programmatic Buying

6 7


Demystifying Digital Channels

This course will make you an expert ondigital channels and how to target theright audience. You will learn about socialmedia, facebook marketing, youtubemarketing, email and mobile marketing,and marketing automation.


Gain in-depth knowledge on Social Media Marketing channels likeFacebook, Instagram, Youtube and Twitter

Understand the foundation of Email and Mobile Marketing

STEPMastering Social Media, Mobile Marketing and Digital Strategy

1 3 4 52

Social Media Foundation

Facebook Marketing

YouTube and Video Marketing

Twitter Marketing

Mobile Marketing Foundation

Course Curriculum

Email Marketing Foundation

Marketing Automation Foundation

Website Conversion RateOptimization Foundations

Digital Marketing Strategy

6 7

Performance Analysis

This Advanced Web Analytics certification trainingcourse helps you master the critical elements ofsocial media, web, mobile, and content analytics.Learn how to optimize your organization’s abilityto make highly informed business decisions basedon data analytics.


Attain in-depth knowledge of Digital Analytics along with businessunderstanding

Become an expert at collecting and working with multi-channel datasources, performing quantitative and qualitative analysis and more

Advanced Web Analytics


Introduction to Digital Analytics

Building Blocks

Fundamentals of Digital Analytics

Business Perspective

Methodology -Lean Six Sigma

Data Analysis Fundamentals

Analysis Perspective: Providing Insights

Enabling Capabilities

Managing Analytics

Course Curriculum

Audience

Acquisition

Behavior

Conversions Onboarding

Retention and Expansion

Advocacy

Privacy and Ethics

Wrapping Up

STEP 1 4 52 3 6 7

Advanced Search Engine Optimization (SEO)

SEO Tools & Techniques

The Advanced Search Engine Optimization (SEO)course is designed to transform you into anindustry-ready SEO professional from day one.You’ll master the many facets of SEO, including the

websites with keyword management and research,

URL building, SEO analytics and more and you’llacquire extensive project experience to prepareyou for managing inbound marketing initiatives.


Attain the essential knowledge in SEO techniques

Get the in-depth understanding on:

• On-page best practices

• SEO methods to generate relevant keywords

• Competitive analytics

• Design & architecture

• Site optimization & best practices

• SEO for local search

• SEO site audits

1 3 4 52 4STEP


6 7

Lesson 1 : Introduction to SEO

Lesson 2 : How Search Engines Work

Lesson 3 : Keyword Research

Lesson 4 : On-Page Optimization

Lesson 5 : Website Management and Optimization

Lesson 7 : Planning A New Website

Lesson 8 : Market Your Optimized Website

Lesson 9 : Analytics and Measurement

Lesson 10 : What's Next-Learning Path

Course Curriculum

Course Introduction

Lesson 01 - Psychology of Search

Lesson 02 - Buying Funnel

Lesson 03 - Understanding Keyword Organization

Lesson 04 - Keyword Match Types

Lesson 05 - Negative Keywords and Managing Search Terms

Lesson 06 - Keyword Research

Course Introduction







Course Introduction







Course Introduction







6 7

Advanced PPC Certification Program

PPC Tools & Techniques

The Advanced PPC Course is designed to transformyou into an industry-ready paid marketingprofessional. Follow our clear, structured learningpath recommended by industry experts andfast-track your career. You will learn to master thenuances of pay per click, display advertising,conversion optimization, and web analytics, andyou’ll acquire extensive project experience toprepare you for managing paid marketing initiatives.


Understand the Keyword research and organization along withmanaging search

Understanding the advanced Ad features, testing and extensions

Know the audience types and how to segment it to reach the customers

Course Introduction







Course Curriculum


1 3 42 45STEPLesson 07 - Creating Compelling Ads

Lesson 08 - Advanced Ad Features

Lesson 09 - Ad Testing

Lesson 10 - Ad Extensions

Lesson 11 - Campaign Types Budget and Reach

Lesson 12 - Location and Language Targeting

Lesson 13 - Introduction to Audience Types

Lesson 14 - How to Segment Data and Create Lists

Lesson 15 - Using the Audience Lists to Reach Customers

Lesson 16 - Introduction to the Display Network

Lesson 17 - Display Targeting Options

Lesson 18 - Display Ad Formats

Lesson 19 - Setting And Measuring Goals

Lesson 20 - Bidding and Attribution

Lesson 21 - Reporting and Testing

Lesson 22 - Ad group organization

Lesson 23 - Campaign Organization

Lesson 24 - Working with Multiple Accounts

Lesson 25 - Introduction to Quality Score

Lesson 26 - Working with Quality Score

Lesson 27 - Quality Score Diagnosis and Pivot Tables

Lesson 28 - Setting Up Your PPC Strategy

Lesson 29 - Creating Your Account

Lesson 30 - Managing Your Account

Lesson 31 - Shopping and Video Campaigns

Lesson 32 - Automation and Other Tools


Lesson 05 - Negative Keywords and Managing Search TermsLesson 05 - Negative Keywords and Managing Search Terms

Lesson 07 - Creating Compelling Ads



























Lesson 07 - Creating Compelling Ads


























7

Advanced Social Media

Social Media Marketing Tools & Techniques

The Advanced Social Media Course will transformyou into an industry-ready social media marketer. Itcombines the disciplines of advanced social media,advanced content marketing and advanced webanalytics course to help you elevate your brandand execute compelling social campaigns.


Understand the in-depth concepts of social media marketing

Get to know more on social media tools

Learn from scratch about Youtube and video marketing

Learn about advertising and Facebook Marketing Platform


1 32STEP 4 65 6

Session 1: Advanced Social Media Marketing

Session 2: Youtube and Video Marketing

Session 3: Facebook Marketing and Advertising

Session 4: Social Media Tools

Course Curriculum

Introduction to Social Media

Creating a Social Media Strategy

Understanding Paid Earned and Owned Social Media

Social Sharing

Blogging for Business

Finding and Communicating with Influencers

Video and YouTube

YouTube Advertising

Social Networking and Facebook

Facebook Advertising

Microblogging and Twitter

Twitter Advertising

Online Reputation Management

Social Media Measurement

Social Media Analytics

Pinterest Marketing

Marketing through LinkedIn

Instagram

Course Curriculum

Digital Marketing Capstone

The Digital Marketing Capstone project will giveyou an opportunity to implement the conceptsand skills you learned in this course. Throughdedicated mentoring sessions, you’ll learn how tosolve real-world, industry-aligned case studies.


32STEP 4 65 671


Other Electives

Digital Marketing Specialist Facebook Master Session

Attend online interactive masterclasses fromFacebook and get insights about advancements in thedigital marketing field.

Harvard Business Publishing Case Studies for Digital Marketing

Learn Digital Marketing concepts with help ofreal-world case studies authored by HBS professorsand other top business school educators. These casestudies will help you analyze business situations and dierent aspects of managerial decision-making to helpyou solve business problems.

Advanced Content Marketing

The Advanced Content Marketing Program trainslearners in the principles and techniques of contentmarketing. Prepared by leading influencers andthought leaders, the course o ers avenues for deepexpertise building in planning, executing, andmonitoring content marketing strategy. The coursecovers all areas of content marketing, including SMM,event marketing, content strategy, and more.

Advanced Website Conversion Rate Optimization

Master the skills that enable you to consistentlyincrease landing page conversion rates on micrositesand websites with Simplilearn’s Conversion RateOptimization course. You will learn about the variousaspects of conversion optimization and how to analyze

capture visitors’ attention.

HubSpot Email Marketing Certification Training

The HubSpot Email Marketing Certification Training willguide you on how to plan an email marketing strategyand how to work on the HubSpot's email marketingtools. This will prepare you to build an email marketingstrategy and trust with your contacts.

Advanced Mobile Marketing

The Advanced Mobile Marketing Program is designed totransform learners into industry-ready mobile marketerswith skills in mobile advertising, responsive design,mobile analytics, and more.Prepared by leading experts in the field, the course is agreat choice for teams of marketing professionals,business development professionals, and entrepreneurs.

Advanced Email Marketing

The Advanced Email Marketing Program is designed totransform learners into email marketing strategists.Prepared by leading digital marketing experts, thecourse trains learners in strategizing and executingemail campaigns for all purposes, including sales,promotions, business solicitations, brand building, andcredibility building.


Tools


Adsense

Bitly

Blogspot

Google

Google Webmaster

Keyword IO

Owly

Salesforce

Sitemap XML

Sprout Social

Themeforest

TinyURL

Tweriod

Twitter

ZohoClick Funnels

Ad Manager Ads

Trends

PARTNERSHIPS AND CERTIFICATIONS

FREE COURSE


Hootsuite

We have added the Hootsuite Platform Trainingcourse as complimentary. Once you’ve completedthe Hootsuite Platform Training, you’ll be ready totake the exam on the Hootsuite Academy websiteto become a Hootsuite Certified Professional. As a

industry-recognized credential!


Advisory Board Members

Brad Geddes is the author of Advanced GoogleAdWords, and the founder of CertifiedKnowledge. He frequently writes columns forSearch Engine Land and co-moderates theAdWords forum on Webmaster World. He has ledmore than 60 AdWords seminars.

Brad GeddesExpert PPC Marketer, Founder of Certified Knowledge, Author

Stéphane Hamel is a Google ProductStrategy/Expert and has been named the MostInfluential Industry Contributor by the DigitalAnalytics Association. He has made significantcontributions to the industry, including creatingthe Digital Analytics Maturity Model.

Stéphane HamelGoogle Product Strategy Expert, Expert Data Analyst

Matt Bailey is the founder and president ofSiteLogic, and the author of Internet Marketing:An Hour A Day. Matt also serves on the AdvisoryBoard for Incisive Media’s Search EngineStrategies Conferences, and is the conference’sone of the highest-rated speakers.

Matt BaileyExpert Internet Marketer, President of SiteLogic, Author


Highly regarded on the world speaker circuit,Lilach Bullock has graced Forbes and Number 10Downing Street with her presence! She was listedin Forbes as one of the top 20 women socialmedia power influencers and was crowned theSocial Influencer of Europe by Oracle.

Lilach BullockForbes Top Women Social Media Influencer

Danny Dover is the author of the bestselling bookSearch Engine Optimization Secrets andco-founded ‘Making it Click’. Danny’s expertisehas been cited in Time Magazine, PC World,Smashing Magazine, and more. Before starting hisown company, Danny was Lead SEO at Moz.com.

Danny DoverExpert SEO, Former Lead SEO of MOZ, Author

Certificates


Krishna Kumar, CEO

Date: __ / __ /2021

T H I S I S TO C E R T I F Y T H AT

Has successfully graduated from the <Course Name> MastersProgram summa cum laude having completed all mandated course

requirements and industry projects with distinction.

C E R T I F I C AT EO F AC H I E V E M E N T

JOHN DOE

DIGITAL MARKETINGSPECIALIST

Classroom-Level Immersion: Delivered Digitally


Online Enrollment andAccess on Web and Mobile

Learner Watchesthe Video

Live VirtualClassroom

Chapter-EndQuizzes

Live Interactionand Mentoring

FinalAssessment

ProjectWork

VirtualLabs

80%85% +

+

Project Submittedand Accepted

CourseCompletion

Score onSimulation Exam

Simplilearn Certification Criteria

Final Exam andCertification

OnlineSelf-Learning

Live, Interactive Classes

Hands-OnExperience

Internal, andExternal

AnywhereAnytimeAccess


Corporate Training

Top clients we work with:

Tailored learning solutions

Flexible pricing options

Enterprise-grade learning management system (LMS)

Enterprise dashboards for individuals and teams

24X7 learner assistance and support

Features of Corporate Training:

USASimplilearn Americas LLC201 Spear Street, Suite 1100, San Francisco, CA 94105United StatesPhone No: +1-844-532-7688

INDIA Simplilearn Solutions Pvt Ltd.# 53/1 C, Manoj Arcade, 24th Main,Harlkunte2nd Sector, HSR LayoutBangalore - 560102Call us at: 1800-102-9602

www.simplilearn.com SL-CB-18-23-202106

Date post:	07-Dec-2021
Category:	Documents
Upload:	others
View:	2 times
Download:	0 times

Digital Marketing Specialist v4a

Documents