Telling it straight
Lindsay Herbert – Head of Digital Marketing
15 February 2012
#NOW What’s changed?
#WIN And how to get more
#FAIL And how to avoid it
#NEXT Now what?
UPDATE: No more excuses
Your brand’s profile better out-do hers (by a
lot).
UPDATE: How-to takeover
More helping, less selling.
UPDATE: Twitter bending to brands
Wider gates, higher stakes.
#NOW What’s changed?
#WIN And how to get more
#FAIL And how to avoid it
#NEXT Now what?
#FAIL Don’t ask if you don’t want to know
#FAIL Don’t ask if you don’t want to know
Lessons learned
Run a cocktail party test
Be ready with comebacks
Fix problems (for real)
Acknowledge your defeat
#NothingToSeeHere
#FAIL Ignoring problems.
#FAIL Ignoring problems.
Lessons learned
Go big or give in
Get backup
Be a human being
Know when to throw in the towel
#FAIL No strategy.
We don’t know where we’re going with this either.
#FAIL No strategy.
#FAIL No strategy.
#FAIL No strategy.
Lessons learned
Keep it relevant
Map it out
Focus your efforts
Adapt and change
#NOW What’s changed?
#WIN And how to get more
#FAIL And how to avoid it
#NEXT Now what?
#WIN Breaking through
#WIN Breaking through
Lessons learned
Find a way to say yes
Back it with resource
Establish house rules
Train and listen to feedback
#WIN Showing off in style
#WIN Showing off in style
Lessons learned
Use audience motivations
Know your assets
Show off your uniqueness
Demand interaction
#WIN Social media powerhouse
#WIN Social media powerhouse
#WIN Social media powerhouse
#WIN Social media powerhouse
Lessons learned
Pick one audience
Build a community
Empower powerful users
Creativity can trump complexity
#NOW What’s changed?
#WIN And how to get more
#FAIL And how to avoid it
#NEXT Now what?
#NOW: Create a plan
#NOW: Create a plan
#NOW: Create a plan