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2014 DIGITAL MARKETING TRENDS What Associations Need to Know Wednesday, April 2, 14
2014 DIGITAL MARKETING TRENDSWhat Associations Need to Know
Wednesday, April 2, 14
Why content is so important to marketing
strategy
1
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Don’t Ignore
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2
Smartphone Users Worldwide Will Total 1.75 Billion in 2014
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Majority of our daily media interactions are screen based
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Responsive Design
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Images and videos have become the go-to viral
marketing tactic 3
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4
It’s not free anymore
Social Media
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Intelligent Inboxes
5
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McKinsey’s 4 Ps
P
P
P
P
Pervasive Let me read email where I am.
Participatory I have a voice. Let me use it.
Personalized Make it relevant to me.
Prescriptive I’m in control.
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6It’s all integrated
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Marketing Automation
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7Big Data
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Tools
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Listening
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Content Distribution
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Content Curation
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Paid Amplification
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Marketing Automation
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Analytics
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My favorite dashboard
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Jason SemVirtual Digital Director
612-234-5305www.jbsem.com
Questions?
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