Using technology to enhance to the customers' store experience A TUI Travel Case Study
One third of TUI
HABIT
REASSURANCE
INSPIRATION
Thomson Holiday Design Store
"A new service concept, facilitated by technology and delivered by strategic design"
Thomson Holiday Design Store
"A new service concept, facilitated by technology and delivered by strategic design"
Thomson Holiday Design Store
"A new service concept, facilitated by technology and delivered by strategic design"
Our principles / the brief
THEATRE
TECHNOLOGY
PEOPLE
A successful travel shop in 2012
It's about people!
Our customers
How would we make this store relevant for customers?
A simple truth
Don't know what Too many we want ideas
2
Think multi-channel & multi-purpose…
New retail journeys
New retail journeys
Linear versus personal
Why in-store digital needs a new approach
How we achieved successful integration
The 'in-situ' digital bit
of digital content into the HDS
The Internet of Place
THE INTERNET OF PLACE
THE INTERNET THE MOBILE INTERNET
How we did it
Thin layer approach
How we did it
Browser based
How we did it
Localised content
Ongoing management & development
Ongoing management & development
Ongoing management & development
Human technology
Changing the conversation
Performance
Massive sales increase
Average spend increase
Reduced discounts
Great service feedback
HDS Hybrid
Roll out
High St. HDS
HDS Elements
Regional HDS
Thank you
Long live the high street