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Digital Marketplace Project:Update for PTSC
Academic Technology ServicesCalifornia State University
October 18, 2006
13
2005-2015:The Pyramid Continues
Academic Technology Initiatives
•Supporting Student Success
•Foundation Skills
•Digital Learning Materials
•Support for Research
•Professional Development
•Academic Development Technology Teams
•Academic Technology Shared Services
•Digital Marketplace
Outcomes
Initiatives
SupportTraining
Access
Net
wor
k
Har
dwar
e
Soft
war
e
Dis
trib
uted
Lea
rn. &
Tea
ch.
Mul
timed
ia R
epos
itory
Libr
ary
Res
ourc
es
Student Friendly Services
Com
mon. M
gt. Systems
Streamline I/T D
elivery
Procurement Process
Improvem
entO
ne Card
Access Infrastructure Initiative
Cen
ters
for
Inst
. Tec
h. D
evel
op.
Baseline Training & User Support Infrastructure
FULL
BASELI NE
CURRENT
CMS and Base Academic Tech
ID Management, SIMI, Security
• Personal Productivity• Excellence in Learning and Teaching• Quality of Student Experience• Administrative Productivity and Quality
AG
CSU Integrated Technology Strategy Academic Technology Plan in 2003
– Developed through campus consultation and cross-functional leadership
– Approval/Direction on 1st Four Priorities by Presidents and Provosts Foundational Skills (Math, English, ICT) eLearning Framework (LMS, MERLOT, Libraries, ) Student Success (Degree Audit) Digital Marketplace
– Continued consultation with advisory groups +
– CO leaders provide new/additional directions
Want MORE?http://www.calstate.edu/ats
CSU Strategic Direction by Board of Trustee
Reduce Remediation Facilitate Graduation (22 Points of Light) Provide Access to Quality Education
– Section 508 compliant
– Affordable
– Convenient
The CSU has significant imperatives to improve
Digital Marketplace is a CSU Strategic Response to Imperatives for Change
VISION: Establish an electronic exchange and commerce
trading presence to share, sell, and distribute academic technology goods, and educational content and services to the CSU and subsequently to other institutions of higher education.
SCOPE OF IMPACT: Worldwide Service
SCOPE OF WORK: Focused on high value needs and low-hanging fruit
Digital Marketplace Village•Individual goals served•Sale of goods and services products•Amazon.com model
Town Council•Provide policies, laws, etc.•Start with CSU, and add other higher ed institutions as members later
City Managers & Professional Staff
•Provide infrastructure, operations and services
Department Store
- Commerce
•Direct sales between producers and customers•Wholesale to wholesale or retail to customers•Peer to peer transactions•eBay.com model• DIVA
•Peer to peer/public•Direct exchange/use/share•MERLOT free exchange section
•Serves the community good (Through “tax” dollars)•Some free services to public•ID authentication for privileges (Library Card)•CSU Electronic Core Collection•MERLOT peer review collection; services
Library
- Public Interest
Farmers Market
- Exchange/sale
Community Park
- Share
•Formality•Structure•Standards•Regulations
Warranty & implied quality assurance
What are the Benefits to the CSU? Enable student success through availability of learning
resources– Improve readiness– Deliver accessible education– Facilitate graduation
Reduce the cost of content to students Provide students greater choice in finding and organizing
content Provide faculty greater choice in designing curriculum
using free to fee-based content Provide a convenient and efficient one-stop, web-based
shopping Simplify life
Relationship: Work flow among functions Content provider distributes materials User browses and acquires materials from retailer Retailer provides permissions for acquiring material from
clearing house Content Host delivers material to user or users
application Clearing house handles the transaction and billing for
learning content royalties
Some Design PrinciplesWhat the Digital Marketplace is A broad set of open, standards-based Internet services that allow
for the exchange of commercial and non-commercial education content between many providers and many users
This exchange treats education content individually at an object-level This exchange operates independently of the application which uses
the education objects (e.g. a LMS or an eportfolio) This exchange enables full access compliance by using applications Providers are free to put conditions of use on their property Users are free to gather content from any source available Providers and users are free to negotiate terms as appropriate The integrity of the exchange is maintained by trusted third parties
which manage the exchange
The Digital Marketplace:What are the challenges? Requires
– True content inter-operability– True application inter-operability– Trusted rights management and billing mechanism– Parties working together to define the roles and how the roles will
work together Everyone must see the potential for meeting their own goals and
objectives– Business cases against specific business models close– Institutions meet their academic needs and operational
requirements Must establish a new entity for many-to-many transactions: Clearing
House The IP behind this design must be open User requirements must guide role and relationship definitions to
scale up consumption
Master Plan Multi-Phase Rollout
– CSU– MERLOT– ROW
Initial Phase (January, 2007)– Assure approach remains valid– Gather use case requirements from faculty, students,
publishers– Build initial elements as part of e-Leaning Architecture Initiative– Establish an governance structure to guide the development of
the DM– Look for early demonstration
Trial System (August, 2007) Version 1.0 (first wave of campus users) Production Rollout
(January, 2008)
Developing Partnership Approach must include key players in the HE learning marketplace Attendees at Digital Marketplace Summit on July &/or Sept 25-26 at the CSU
– AppleApple– Bedford, Freeman, WorthBedford, Freeman, Worth– Blackboard WebCTBlackboard WebCT– CISCOCISCO– Desire2LearnDesire2Learn– GiuntiGiunti– HarvestRoadHarvestRoad– IMS Global LearningIMS Global Learning– O.K.I./MITO.K.I./MIT– OracleOracle– O’Reilly MediaO’Reilly Media– PearsonPearson– SunSun– ThomsonThomson– Varsity BooksVarsity Books
Recent inquiries to join– Microsoft– Adobe– Angel– McGraw Hill– Carnegie Mellon– IBM
Applications views into DM for specific purposesApplications views into DM for specific purposes
Digital Marketplace will become transparent to users as application are defined by the users in the terms of how content is used and
interacted with to provide efficiencies in teaching and learning(DM will be the asterisk and not the focal point)
Digital MarketplaceContent Services
Syllabus Builder
LMS
Adaptive Learning
VirtualClassroom
ePorfolio
Data Warehouse
FacultyFacultyFacultyFaculty
FacultyFacultyAdministratorAdministrator
ProvostProvost
Dept HeadDept Head
StudentStudent
StudentStudentFacultyFaculty
Three Major ServicesThree Major Services
Publish / AssemblyServices
Content Services
Educational Applications
Services
User- FacultyUser- Faculty AdministratorsAdministrators
• Facilitates reuse• Enforces content compliance• Reduces time on task• Increases quality
User- Content providersUser- Content providers Content DeliveryContent Delivery
• Clearinghouse functions• Transparent to Faculty & Students
User- StudentsUser- Students FacultyFaculty AdministratorsAdministrators
• Use Case Driven• Aligned to CSU Initiatives• Customizable by campus
Digital Marketplace Architecture and Application View
e
Content Protection Layer
Digital Marketplace
Oracle Services Oriented ArchitectureOracle Services Oriented Architecture
Digital Marketplace will be the first application deployed within the ATS SOA Digital Marketplace will be the first application deployed within the ATS SOA
eCommerce
9) Resource Upload and Submission
2) FederatedSearch
10) Content Authoring & Assembly
13) Assessment
14) Grading
Calendar
7) Course Catalog
11) CollaborationTools
6) Identity Access Management
8) Course Creation
4) E-Commerce
5) Content Protection Service
Workflow
Common CSU ATS Services
Optional CSU ATS Services
No Common Service plannedat this time
3) RepositoriesOf Record
& Federated Meta data
1) Content Delivery
CSU DM SOA ServicesCSU DM SOA Services
12)Content Preview
Leveraging the M.I.T / O.K.I projectLeveraging the M.I.T / O.K.I projectapproach to SOA flexibility and sustainability approach to SOA flexibility and sustainability along with the Oracle SOA implementation along with the Oracle SOA implementation
http://www.okiproject.org
Fundamental Technology StrategyFundamental Technology Strategy
Open Service Interface Definitions (OSIDs)Open Service Interface Definitions (OSIDs)
Define “Service Sockets” for Applications “Service Plug-ins” for Service Providers
One element of the SOA landscape Complementary with Web Services WSDL, etc.
and other protocols Supportive of Data/Metadata standards
Available elements using this approach Content / Repositories
Rotch Visual Collections Tufts Digital Library Tufts Artifact Google MERLOT ARIADNE Jstor ARTstor UCLA Digital Library iTunes U Cisco VMS Bedford, Freeman, and Worth Metamedia Museum of Fine Arts, Boston
Others in progressPearson Custom PublishingThomson PublishingO’Reily
Configurable RepositoriesZ39.50Z39.50SRU/SRWSRU/SRWOAIOAIFedoraFedoraMySQLMySQLPostgresPostgresDspaceDspaceGiunti Learn eXact LobsterHarvestRoad HiveLocal Google site
Available elements using this approach(1st Pass need more validation) (2 of 2)
Federate Search ToolsFederate Search ToolsSearchPartyLionshareThalia image tool (MIT)Stellar image tool (MIT)Harvest Road Hive
Authoring ToolsPachyderm (Presentation Tool)Exact Packager (Learning Object Authoring)Hive Explorer with RELOAD
VUE (Concept Mapping)
LMSBlackboard (in progress)WebCT (in progress)SakaiMoodle (in progress)
Content PreviewVUEHarvest Road Explorer
Delivery ApplicationiTunes ULearn eXact Mobile
Delivery DevicesWeb BrowsersiPODIPACBlackberry
Data/Interface/Protocol Examples : Service Interface Specifications - including but not limited to:
– OSID
– Repository OSID for JSR 170 ( in process)
– Etc…
Data Specifications - including but not limited to:
– IMS Content Packaging
– IEEE LOM
– SCORM Packaging
– Dublin Core
– METS Schema
– Etc…
Protocol Specifications - including but not limited to:
– Web Services
– SRU/W
– Z39.50
– Etc…
Interface Adapters Patterns (types of OSID services)Interface Adapters Patterns (types of OSID services)
Federating
– e.g. search or submit with multiple targets
Unified View
– e.g. map disparate metadata to a common set of types
Disaggregation
– e.g. distribute implementation
Business Rule
– e.g. conditional behavior
Side-effect
– e.g. make a group when making a course
Version
– e.g. mapping to previous OSID implementations
Bridging
– e.g. providing cross language solutions
Pearson CSU LOR Merlot
OSID = Open Service Interface Definition (Magic Middleware)
(LMS – Get Content)
Delivers and renders “same” information in different formats and locations
1 content into two locations in different formats
LMS
Authoring Tool
Assistive Device
Summary Digital Marketplace is a technology infrastructure
service that enables – SCALEABLE CUSTOMIZATION of user-centered
application services– Technology-enhanced services across multiple
CSU initiatives– CSU to break down significant barriers to deliver
an accessible, affordable, and high quality education
1. Professor Plum, from either a web browser (RLMS) or a desktop application (VUE), logs in.2. This results in a call to the Authorization OSID implementation for DM.3. All tools that operate within the DM use a common mechanism for user authentication.4. The DM receives authorization triples from campus IAM systems (who can do what with what).5. Federated search is distributed to multiple repositories.6. The search is converted from a common form to a back-end specific form. The same holds for converting
results from repositories to the common Asset and metadata form used with the OSID.7. Assets and their metadata flow back to the tool.8. Resource lists are created, based on assets, and stored in the Hive. Note that Hive can use notification and
workflow to alert the accessibility office for them to examine the resource list. 9. Hive can push resource lists to various LMSs.
CSU –DM Review Council
MERLOT –DM Review Council
DM Project Team
Governance Marketplace Functional Design
Engineering – Infrastructure
Deployment
DM Project Office
CSU-DM Review Council Membership:
1 Provost, 2 CIO, 3 Faculty, 1 CFO, 1 Librarian, 1 Student Services (accessibility)
Responsibilities: • Represent and communicate with/to CSU campuses, DM Project Office, and other CSU advisory groups• Review and provide recommendations to the DM project office on the • Be the forum for issues and their resolution on the DM project. • Identify policy needs and recommend policies for the CSU’s planning, design, implementation and assessment of the DM project.
Use Case #1 Faculty “sampling” and selection for
instructional resources for students and professional development resources for themselves
Student acquisition of instructional resources (faculty-selected and self-selected) and student development resources
(see handouts)
How the Digital Marketplace will work
1: Content provider publishes content to hosting facility, informs retailers, informs clearing house
2: Retailer promotes content, user browses and acquires content from retailer, retailer informs clearing house
3: User receives permissions for content usage from clearing house
4: User received protected content from hosting facility
5: Clearing house handles billing and attribution
Content Hosting FacilityRetailer
Retailer
Content PublisherContent Publisher
Content Provider
Content Hosting FacilityClearing
HouseRetailer
Users
(1)
(2)
(3)
(4)
(5)
Source: “Toward an Electronic Marketplace for Higher Education”, IEEE Computer, June 2005, pg 66ff.