Photo by The Relevant Authorities - Creative Commons Attribution License https://www.flickr.com/photos/28201741@N08 Created with Haiku Deck

&

Photo by m01229 - Creative Commons Attribution License https://www.flickr.com/photos/39908901@N06 Created with Haiku Deck

“The Intangible sum of a product’s attributes.”- David Ogilvy, CBE

“The Perception customers have about that product or service” and “exists

only in someone’s Mind” - Jerry McLaughlin, Forbes

McLaughlin, J. (2011, December 21). What is a Brand, Anyway? Forbes

Photo by brizzle born and bred - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/20654194@N07 Created with Haiku Deck

When there are so many similar ones

Photo by clasesdeperiodismo - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/24614969@N04 Created with Haiku Deck

24/7

Smartphone Usage in Canada:

47 % in 201334 % in 2012

A new possibility…

- LEAH EICHLEREichler, Leah. "Sorry to Be Rude, but My Smartphone Needs My Attention." The Globe and Mail. N.p., Oct.-Nov. 2013. Web. 12 June 2015.

Photo by socialautomotive - Creative Commons Attribution License https://www.flickr.com/photos/126052185@N03 Created with Haiku Deck

Photo by Tom Raftery - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/67945918@N00 Created with Haiku Deck

As A Result,

Photo by markhillary - Creative Commons Attribution License https://www.flickr.com/photos/56087830@N00 Created with Haiku Deck

Firs

t

Photo by La Citta Vita - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/49539505@N04 Created with Haiku Deck

Creating brand loyalty and a sense of community…

JEFFREY HAYZLETT – ENTREPREUR.COM

HAYZLETT, JEFFREY. "Social Media Marketing Tips for Local Businesses." Entrepreneur

Photo by Anthony Quintano - Creative Commons Attribution License https://www.flickr.com/photos/22882274@N04 Created with Haiku Deck

Secondly

Photo by HowardLake - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/53941041@N00 Created with Haiku Deck

“ 800% over what was

raised during the same period last year!” - Ritu Sharma, CEO, Social Media for Nonprofits

Sharma, R. (n.d.). Stop Pouring Ice on Clicktivism. Retrieved June 12, 2015.

Photo by oggin - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/85755792@N00 Created with Haiku Deck

Photo by Search Influence - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/28593983@N07 Created with Haiku Deck

Thirdly

Photo by melalouise - Creative Commons Attribution License https://www.flickr.com/photos/65407885@N00 Created with Haiku Deck

Search results are often tailored to keep users engaged and clicking,

And thus users may “surround themselves with voices that echo similar opinions” - ALAN MARTIN

Photo by rishibando - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/27590002@N04 Created with Haiku Deck

Photo by FutUndBeidl - Creative Commons Attribution License https://www.flickr.com/photos/61423903@N06 Created with Haiku Deck

when an app requests location , 73% of the time it shares the information with advertising network.

IN Carnegie Mellon, scholars found that …

DWOSKIN, E. (2015, March 23). Where Were You 3 Minutes Ago? Your Apps Know. Retrieved June 12, 2015.

Photo by sheilastar02 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/92765622@N00 Created with Haiku Deck

SHOPKICK

What if the third party tells insurance companies how much time you spend shopping in a marijuana dispensary?

- Jennifer Golbeck

Golbeck, Jennifer. "This App Tracks You While You Shop." N.p., n.d. Web. 12 June 2015.

Photo by citirecruitment - Creative Commons Attribution License https://www.flickr.com/photos/125303894@N06 Created with Haiku Deck

Photo by FindYourSearch - Creative Commons Attribution License https://www.flickr.com/photos/48540379@N02 Created with Haiku Deck

While  a global study by Pitney Bowes recently found that 83% of consumers have had a bad experience with social media marketing. 

%

Experience: The Blog: What if Everything You Know About Social Media Marketing is Wrong? (2014, April 3). Mobertz, Lauren. "7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 [INFOGRAPHIC]." The DashBurst Blog.

Photo by DVIDSHUB - Creative Commons Attribution License https://www.flickr.com/photos/28650594@N03 Created with Haiku Deck

INTEGRATION , GOVERANCE, & HUMAN RESOURCE

- David Armano, Harvard Business Review

Armano, David. "Five Challenges Social Media Will Bring to Business." Harvard Business Review.

Photo by exacq - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/29016769@N00 Created with Haiku Deck

Photo by jvleis - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/9555503@N07 Created with Haiku Deck

46% of US Internet users trust User generated costumer reviews online.

- Forrester Research

It could go both ways…

Niessing, J. (2014, May 21). The Danger of Siloed Social Media. Retrieved June 12, 2015.

Photo by jurvetson - Creative Commons Attribution License https://www.flickr.com/photos/44124348109@N01 Created with Haiku Deck

68% of Chief Marketing Officers

reported their “underpreparedness”” for social media - From Stretched to Strengthened: Insight

from the IBM Global CMO study

Value, Ibm Institute For Business. The 2011 Global CMO Study Is Part of Our C-suite Study Series Encompassing Interviews with More than 15,000 C-suite Executives (n.d.): n. pag. 2011.

Photo by zeevveez - Creative Commons Attribution License https://www.flickr.com/photos/29001414@N00 Created with Haiku Deck

So Remember…

Photo by (vincent desjardins) - Creative Commons Attribution License https://www.flickr.com/photos/44613506@N07 Created with Haiku Deck

• Armano, David. "Five Challenges Social Media Will Bring to Business." Harvard Business Review. N.p., 14 Aug. 2009. Web. 12 June 2015. https://hbr.org/2009/08/a-recent-survey-conducted-by.

• Eichler, Leah. "Sorry to Be Rude, but My Smartphone Needs My Attention." The Globe and Mail. N.p., Oct.-Nov. 2013. Web. 12 June 2015.

• Value, Ibm Institute For Business. The 2011 Global CMO Study Is Part of Our C-suite Study Series Encompassing Interviews with More than 15,000 C-suite Executives (n.d.): n. pag. 2011. Web. 11 June 2015. http://www-05.ibm.com/ch/presentations/cmo_study/pdf/CMO_Erkenntnisse_Susanne_Marty_IBM.pdf.

• DWOSKIN, E. (2015, March 23). Where Were You 3 Minutes Ago? Your Apps Know. Retrieved June 12, 2015.

• Experience: The Blog: What if Everything You Know About Social Media Marketing is Wrong? (2014, April 3). Retrieved June 12, 2015, from http://www.experiencetheblog.com/2014/04/what-if-everything-you-know-about.htm

• McLaughlin, J. (2011, December 21). What is a Brand, Anyway? Forbes. Retrieved June 12, 2015, from http://www.forbes.com/sites/jerrymclaughlin/2011/12/21/what-is-a-brand-anyway/

• Niessing, J. (2014, May 21). The Danger of Siloed Social Media. Retrieved June 12, 2015.http://knowledge.insead.edu/blog/insead-blog/the-danger-of-siloed-social-media-3363

• HAYZLETT, JEFFREY. "Social Media Marketing Tips for Local Businesses." Entrepreneur. N.p., 09 Apr. 2015. Web. 12 June 2015. <http://www.entrepreneur.com/article/244708>.

• Mobertz, Lauren. "7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 [INFOGRAPHIC]." The DashBurst Blog. N.p.,

n.d. Web. 12 June 2015. <https://blog.dashburst.com/infographic/social-media-trends-2014/>.

• Sharma, R. (n.d.). Stop Pouring Ice on Clicktivism. Retrieved June 12, 2015.

• Golbeck, Jennifer. "This App Tracks You While You Shop." N.p., n.d. Web. 12 June 2015.