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overview
Building brands online3 case studies of consumer brands
CausesStories that shook billions
Social media for non-profitsActionable pointers that’ll work for you
objective
Emphasize the personal bond
that people had with Maggi
over their lifetime
Maggi became Meri Maggi (My Maggi)
A 360 degree campaign to encourage people to
share their stories
Impact
Maggi is a part of my life
Friendly personality, spreads happiness
Its easy to connect with Maggi at any age!
Page: Know your neighbours
Page Likes: 2,161,139
Handle: @NESCAFEIndia
Followers: 1,346
Page: Nescafé India
Followers: 473
channel: Nescafé India
Views: 1,000,993
Subscribers- 117
ideas
Don’t advertise
Engage with your target group – young adults
Make them feel special:
- Personal conversation
- Contests – wear orange today, walk into our store
& get a free donut!
Give them a story to tell
ideas
Don’t advertise
Engage with your target group – young adults
Make them feel special:
- Personal conversation
- Contests – wear orange today, walk into our store
& get a free donut!
Give them a story to tell
About the show
Social conscience
A talk show produced by Aamir Khan productions
First Indian TV show ever to be simultaneously
aired on 5 private networks & a national broadcast
Simultaneously telecasted in 6 different languages
Concept of the show was kept under wraps until
the first episode was aired on May 6th, 2012
Most searched
‘Satyamev Jayate’ became the most searched term on
Google, in India, the day the first episode was aired.
Page: Satyamev Jayate
Page Likes: 715,660
Handle: @smjindia
Followers: 18,555
Following: 65
Channel: satyamevajayateshow
Subscribers: 9,794
video Views: 2,360,423
Full Episode Views: 896,039
Learning
People are no longer passive
They react about issues
For the first time ever:
- They can vent their feelings
- They can participate
Give them a chance to come forward
Society took notice, governments took action.
Impact
Public uses social media to
push for new legislation
Photos and links to resources appeared on
Facebook and Twitter, where #savita and #ripsavita
trended for the two weeks.
Ireland is just one of more than 128 countries
where abortion is illegal or severely restricted.
Pro-life vs. pro-choice came alive again.
�Website
�Facebook – largest social network
�LinkedIn – professional network
�Twitter – short messages
�YouTube - videos
�Blog – blogger/Wordpress
�Slideshare – presentations
�Wikipedia
http://www.maestrosocialmedia.com/wp-
content/uploads/2012/02/social_media_hub.png
http://thegospelcoalition.org/blogs/tgc/files/2011/09/Behind-Mic.jpg
http://www.guh.hse.ie/images_upload/OurHospitals1.png
IMAGES
SourcesMary Meeker
Wikipedia
Social presence of Maggi, Nescafe, Mad Over Donuts, Satyamev Jayate
(not an exhaustive list)
Social Squared is a full service digital media
agency from mumbai, india.
Founded in 2010 by IIM alumni, we are a young
team of digital media enthusiasts, hackers &
marketers.
Social Squared works across all the 3 digital media:
1.Owned 2.Bought 3.Earned