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Lindy Kyzer Communications [email protected] 05/27/22 Digital media and the military: Harnessing the power of social networks
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Lindy Kyzer Communications [email protected]
04/11/23
Digital media and the military:Harnessing the power of social networks
Lindy Kyzer Communications [email protected]
Lindy Kyzer Communications [email protected]
The glossarySocial Networking:
– Facebook– MySpace– Friendster
04/11/23
Content sharing: -You Tube -Flickr -Vimeo -Photobucket
Collaborating/ knowledge sharing: -Wikis -Message boards -Forums-Podcasts
Blogging: -Blogger -Wordpress -Tumblr -Twitter (micro-blogging)
Lindy Kyzer Communications [email protected]
My administration is committed to creating an unprecedented level of openness in Government. We will work together to ensure the public trust and establish a system of transparency, public participation, and collaboration. Openness will strengthen our democracy and promote efficiency and effectiveness in government.
- President Obama, 1/21/09
Lindy Kyzer Communications [email protected]
Social media strategy:
• Adapt our culture to accept social media as an enduring and effective source of information and place to communicate (access at work, real time, broad involvement at all levels).
• Integrate social media into our training and education programs:– Unit level training and education for Soldiers
• Establish the institutional organizations and resourcing to sustain our effort and compete at meaningful speeds and scales.
Presence Relevance Penetration
Openness
Amplification
Participation
Lindy Kyzer Communications [email protected]
Education We need to
educate our Soldiers about the appropriate use of social networking sites
RegulationThe two policies that apply to social networking today are Operations Security, and the Uniform Code of Military Justice
vs.
Lindy Kyzer Communications [email protected]
It IS a competition
Make sure your leadership understands that.
Lindy Kyzer Communications [email protected]
Give leadership a role in social media
• Command climate• Engagement speed• Strategy• Regulation
04/11/23
Lindy Kyzer Communications [email protected]
Fort Hood
04/11/23
Social Media became a key place to correct the record and provide information. Fort Hood was the most blogged and tweeted about topic of the week
Updates were posted to the Army’s Twitter and Facebook accounts, resulting in over 20,000 responses and interactions.
A Wikipedia entry entitled “Fort Hood shooting” was up within 2 hours
Lindy Kyzer Communications [email protected]
04/11/23
Social Media across DoDSocial Media across DoDServices Social Media Comparison
Army Marines Air Force Coast Guard Navy DoD
Facebook 330,320 fans
302,020 fans
46,481 fans
11,496fans
104,309fans
24,912fans
You Tube 265,353channel
views
25,378channelViews
90,580channel
views
268,159channel
views
14,465channel
views
26,907 channel
views
Flickr 5,274images
1,329(Marine
Corps News)images
1,425 images
745images
3,307 images
1,932images
Twitter 30,435followers
9,408followers
8,716followers
7,472followers
9,902followers
5,538followers
As of 26 March 2010
BloggingHTTP://ARMYLIVE.DODLIVE.MIL
A blog is a conversational web site, typically offering news or opinion on a certain topic.
Determine how you’re already being talked about in the blogosphere before you engage yourself.
Harness your existing community
Blog Response
TwitterWWW.TWITTER.COM
Twitter is a micro-blogging tool that updates in 140 characters or less.
Twitter works better for people than organizations – it’s a great way to get the boss online.
Flickr - photo sharingWWW.FLICKR.COM
• Flickr is an online photo management sharing application
•A community of about 5,762 photos uploaded per minute
•View, comment, favorite, share and upload your photos
•Allows individuals to use and share official U.S. Army images
• YouTube is the #1 most popular video-sharing Web site
• Watch, comment and share video clips
• You Tube is the 2nd largest search engine, next to Google.
YouTube - video sharingWWW.YOUTUBE.COM
Chief of Staff of the Army, Gen. George Casey spends a few minutes in an informal video chat with Soldiers. Gen. Casey has done nearly two dozen episodes, labeled, “Chief Cams.”
More than 500 million active users
Average user spends more than 55 minutes per day on Facebook
Largest demographic: 18-24
Fastest growing demographic: 35-54
Facebook- connect & share WWW.FACEBOOK.COM/USARMY
You leverage/lead your community but they will be the voice that drives your success
Set the stage
• A robust comments policy or rules of engagement on a public platform protect your organization
