Digital Media Landscape in India&

Big Opportunity

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Presented by : Rushabh VasaCEO, Instinct Media

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Digital?

People assumed in the past that digital is

a

catch-all term for everything that isn’t

traditional

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What is Digital?

Its place to live

Not just to passively consume media content, but a place

to engage, to contribute, to create and to communicate

To understand the challenge and opportunities facing

businesses in the digital space today, it is necessary to

understand some of the ways our lives are changing –

Globally, Rapidly and Dramatically

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Digital Channels

• Mobile• Mobile Applications• Gaming• Messaging

• Web• Social Networks• Search & Media• Websites• E-Commerce• Videos

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Digital “Media”

• Bought• Paid for search and display advertising

• Owned• Digital asset the brand owns e.g. Content,

Games, Websites etc.

• Earned• Word of mouth & viral-ity earns enough user

generated conten

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What is doing well in India?

• E-mail

• Social Media

• Internet

• Gaming

• Mobile

• E-Commerce

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India’s Internet Reportcard

With 150 Million Connected to Internet India stands 3rd on World Chart

• Internet Penetration : 7%• Daily Users : 79%• 85% Users are from 19-40 Age Group• Avg. Weekly time spend : 16 Hrs

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India’s Mobile Reportcard

9 Crore + mobile internet users in India according to Mobile Internet Report by IAMAI.

• predicted to touch nearly 16.5 crore in by March 2015.• 7.87 crore users accessed internet from their mobile devices

in October 2012E-mail SNS Chat Online

GamesPortal Search Online

VideoNews Apps Cricket

83% 77% 65% 47% 44% 40% 29% 29% 25% 24%

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Social Media

66 Million urban users in India use Social Media by Jan’ 13

Youtube is Second Largest Search Engine

60% of the World’s total Youtube views come from India

With 3 million users, India is 2nd Largest Google+ market in

the world

70% of internet users watch Online Videos

Indian netizen spend an average answer of 3 hours on

Social Media

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E-commerce in India

10 Million Online Shoppers in India

$10 Billion Industry

$550 million in gross revenue (exc. Online travel and online

classifieds)

More than 50% sales happen in Non-metro Cities

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E-commerce in India

$700 Million of investment is seen in last 2 years

30% of Online shopping queries are generated from

Mobile Phones

Online Marketshare

1. Consumer Durables lead with 34%

2. 30% Clothing & Accessory

3. 15% Books

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E-Commerce Hubs in India

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E-Commerce Hubs in India

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Promote Engagement, Generate Leads

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Why there is an BIG Opportunity ?

Internet penetration will reach 15%

Mobile First Market

More than 4 billion search happens in India every month

Online video will begin to challenge traditional television in

India

India Internet advertising generated $300 million in

revenue in 2012

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Why there is an BIG Opportunity ?

Influences Everyone

India Internet advertising generated $300 million in

revenue in 2012

Growing E-commerce : Majority of E-Commerce growth will

come from emerging cities

Social activism – rise of the Netizens

The generation to come will have no idea how to survive

without internet

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Driving Factors..

Measurable ROI

High response rate

Close proximity to customers

Cost Effective

Quick turn around time for new initiatives

Going digital is the journey towards growth

Write / Follow/ Speak

www.facebook.com/instinctmedia

@rushabh69

rushabh@instinctmedia.in

www.instinctmedia.in

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