Presents:Digital Media Now

How to Integrate Social Media Into Your Marketing

If tweeting about the eventHost: @MyMelodie

Event: @DigitalMediaNowEvent Hashtag: #DMNWeb1

Wednesday December 7th, 2011

Professional: • My company: Marketing Melodie

Marketing Consultant, Speaker & Educator Services: Consulting, Speaking, Seminars, Corporate

Training workshops• Marketing Professor

National University Platt College San Diego

Background:• Traditional Media, Interactive marketing : Radio, outdoor advertising, events, promotions • Online/Digital agency experience (SEO, PPC)• Featured Marketing & Social Media Speaker at National & International conferences/events

About Melodie Tao

Ask Questions by Tweeting with the hashtag #DMNWeb1Host: @MyMelodie

Event: @DigitalMediaNow

Today’s TopicHow to Integrate Social Media Into Your Marketing

Intention: You will learn how to Leverage the power of your other marketing tools by understanding how to effectively integrate social media

Here’s why we have this intention: Social Media needs to be cohesive with the rest of your marketing campaigns. It’s something that enhances your marketing strategy, but should not take the place of other marketing channels.

How to Integrate Social Media into:• Other Forms of Digital Marketing• In Person Events• Traditional Media

Important TermsWhat do I mean when I say…

Social Media: Web-based and mobile technologies to turn communication into an interactive dialogue. This type of marketing creates a 2 way conversation between the business and consumer and allows consumers to create user generated content by contributing.

Marketing Campaigns: A specific, defined series of activities used in marketing or using new marketing channels and methods. (SEO, Email, Social Media)

Marketing Strategy: A foundation for executing your marketing campaigns. This process allows an organization to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Important to have a strategy before jumping into social media.

Incorporating Social Media into other forms of Digital Marketing

Digital Marketing: SEOWhat is SEO? SEO: Search Engine Optimization is the process of improving the visibility of a website or webpage in a search engine by the "natural" or un-paid (organic) search results

• SEO goes hand in hand with Social Media• Search engines pick up “real time” information and results that are created

through Social Media• Blog posts create fresh, new content for your website on a regular basis which is

picked up on by search engines • Strategically utilize keywords in your Social Media updates• Link keywords in your blog posts

Digital Marketing: SEOExample of linking keywords in a blog post from NewCondosOnline.com

Digital Marketing: Email2 Types of Email Marketing, 2 Opportunities to integrate Social Media

• Personal Emails sent out from your Business Account- Emails you are sending out directly to another recipient

• Email Marketing Campaigns- Emails you send out with a specific message to consumers. Usually sent out to many people at once on your email list.

Digital Marketing: EmailPersonal Emails• Integrate Social Media into your personal emails by including a link in your signature

Digital Marketing: EmailEmail Marketing Campaigns• Include clear call to actions in your email marketing campaigns• Include clear links/Social Sharing buttons to your social media networks

Social Sharing Buttons

Incorporating Social Media into In Person Events

In Person Networking Events• Include links to your social networks on your business cards• Connect with your new contacts on LinkedIn immediately after the event and

mention where you met them.

Conferences• Do research on who’s going to be attending beforehand and reach out to people on

Social Media that you’d like to meet.• RSVP that you’re going to be at the event on Facebook and LinkedIn and share with

your connections• Find the official hashtag for the event/conference you’re going to. Tweet that you’ll

be there with event Hashtag and include the Hashtag in all tweets relating to that conference.

• Hashtag- Allows you to track specific events and topics. At conferences, it’s a great way to find out and connect with others who are already there.

• Connect with your new contacts on LinkedIn immediately after the conference and mention where you met them.

Incorporating Social Media into Traditional Media

Traditional Media- PrintMany types of print marketing are still relevant today: Brochures, flyers, Magazine/Newspaper ads• Include Social Media icons and write out your URL names for each icon

next to the icon so readers can easily connect with you online• QR Codes • Make print material available virtually online

Include the URL next to the icon

Traditional- Radio • Stop repeating the phone number over and over again at the end of a

Radio Ad. People are not going to remember the number or call you right away. Instead repeat your website

• In addition to your website, mention to find you on Facebook and Twitter. Say the URLs. People are much more likely to remember this than a random phone number

TV/Videos• Include a visible URL of your website.

• Include a visible URL or your Social Media URLs

Public Relations What is Public Relations (PR)?

• Social Media Press Releases- When creating a press release, your social media version should be customized for the web. Social Media press releases have sharing features, a specific tweet that readers can post, links within the press release etc. PitchEngine is a useful site

• Teaser Posts: Create excitement about your upcoming PR appearance. Whether it’s a mention in a magazine, a radio interview or television appearance, let your community know exactly when and where they can see your company in the media! Post anticipating tweets and Facebook updates a few days out.

• Blog post follow up: After your PR appearance, draft up a quick blog post with information about your feature. If it’s a TV clip, see if you can obtain a file of the clip to host on your own YouTube and embed in your blog post. If it’s a radio appearance, get an audio of your airtime. If it’s an article, link to the online version of the article.

Public Relations: The practice of managing the communication between an organization and the public to gain exposure of news to target-audiences.

Public Relations Activities: Messaging, Press releases, Speakerships, Media Relations including trade, local, national and online publications.

• Wednesday January 4th, 2012 at 10am PST.

• Cost: $39 ($29 if you pre-register today) You’ll be sent additional information to confirm your spot

Topic: Make More Money with Social Media in 2012Leverage your social networks to attract new clients and strategic partnerships to grow your business and make more money in 2012.• Build alliances and partnerships through social media• Effective time management on Social Media• Community Building tips• Strategic branding

Next Digital Media Now Webinar

melodie@marketingmelodie.comhttp://www.marketingmelodie.com

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Thank You

If tweeting about the eventHost: @MyMelodie

Event: @DigitalMediaNowEvent Hashtag: #DMNWeb1