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Digital Media & The Emerging World

Date post: 19-Nov-2014
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Created by Jacob Trenholm for FILM 260, Digital Media Studies at Queen's University.
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Digital Media & The Emerging World a Film 260 Flipbook by Jacob Trenholm image by: Shayantani Sarkar
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Page 1: Digital Media & The Emerging World

Digital Media & The Emerging World

a Film 260 Flipbook by Jacob Trenholm

image  by:  Shayantani  Sarkar

Page 2: Digital Media & The Emerging World

Digital media permeates the daily routines of those in the developed world ...

image  by:  D

schw

en

Page 3: Digital Media & The Emerging World

source:  World  Bank,  via  Google  Public  Data  search image  by:  Google  Public  Data  visualiza?on

... with more than 75% of the population online in most OECD countries.

Page 4: Digital Media & The Emerging World

Less than a decade ago, less than 1 in 10 people in the emerging world were online ...

source:  World  Bank,  via  Google  Public  Data  search image  by:  NASA

Page 5: Digital Media & The Emerging World

source:  World  Bank,  via  Google  Public  Data  search image  by:  Google  Public  Data  visualiza?on

... but the landscape is quickly changing, with internet penetration reaching up to 50% in BRIC nations.

Page 6: Digital Media & The Emerging World

In places where computers and fixed-line networks are expensive ...

... the mobile browser dominates.source:  All  Things  D,  September  ’12 image  by:  Augusto  Starita

Page 7: Digital Media & The Emerging World

As mobile computing - especially for social media - becomes the norm ...

... habits are unlikely to change,even as broadband infrastructure catches up.

source:  searchenginewatch.com,  February  ’13 image  by:  Kuebi

Page 8: Digital Media & The Emerging World

source:  Facebook,  September  ’12

“While most of our mobile users also access Facebook through personal computers, we

anticipate that the rate of growth in mobile usage will exceed the growth in usage through personal computers for the foreseeable future and that the usage through personal computers may be flat or

continue to decline in certain markets.” - Facebook SEC filing

image  by:  Brian  Solis

Page 9: Digital Media & The Emerging World

Countries like India and China have “leapfrogged” the personal computer ...

source:  Yahoo  Finance,  May  ’13 image  by:  SpleMe

Page 10: Digital Media & The Emerging World

... as companies like BlackBerry and Nokia introduce smart phones for less than $100 in those countries.

sources:  Financial  Post,  May  ‘13  and  the  Wall  Street  Journal,  May  ’13 image  by:  Sham  Hardy

Page 11: Digital Media & The Emerging World

The rise of social media has been most profound in emerging economies. The number social network users in India grew more than 50% from 2011 to 2012 ...

source:  searchenginewatch.com,  February  ’13 image  by:  Pratheepps

Page 12: Digital Media & The Emerging World

... while those same networks expanded by less than 10% in the USA and the UK.

image  by:  gnahcgemsource:  searchenginewatch.com,  February  ’13

Page 13: Digital Media & The Emerging World

In China, smartphone sales as a percentage of mobile phone sales increased from 9% to 59% ...

... in just 4 years, between 2008 and 2012.source:  GFK.com,  no  date image  by:  randomwire

Page 14: Digital Media & The Emerging World

As digital media becomes increasingly pervasive in the lives of those in the emerging world ...

... it is changing the world in many ways.image  by:  Rupa  Gupta

Page 15: Digital Media & The Emerging World

Arab Spring activists gained power through numbers that allowed them to topple powerful dictatorships.

source:  policymic.com,  July  ’12 image  by:  lokha

Page 16: Digital Media & The Emerging World

Marketers in emerging markets must pay more attention to mobile channels ...

... where digital campaigns are 4 times more effective than in developed nations.

source:  WARC,  March  ’13 image  by:  Jus?n  Brown

Page 17: Digital Media & The Emerging World

Global philanthropy is changing as 30% of donations to charity are now made through digital channels ...

source:  The  Guardian,  April  ’13 image  by:  Jrwooley6

Page 18: Digital Media & The Emerging World

... and Kiva, a leader in crowdsourced micro-lending is now able to connect lenders to borrowers through

SMS money transfers.source:  Kiva,  March  ’13 image  by:  Luuk  Diphorn

Page 19: Digital Media & The Emerging World

Social media is being used by the healthcare industry to share helpful medical information and to provide patient care ...

source:  Digital  Trends,  April  ’13 image  by:  Karolina  A.  Mar?nez

Page 20: Digital Media & The Emerging World

... with doctors in the BRIC nations up to 3 times more likely to use social media sites than their American and

European counterparts.source:  PMLive,  June  ’12 image  by:  Joshua  Adam  Nuzzo

Page 21: Digital Media & The Emerging World

While the One Laptop Per Child project has brought technology into classrooms from Paraguay to Rwanda.

source:  Digital  Trends,  February  ’13 image  by:  One  Laptop  Per  Child

Page 22: Digital Media & The Emerging World

With digital media changing the world, in both developed and developing nations, 2 things are clear:

image  by:  José  Cruz

Page 23: Digital Media & The Emerging World

1) Social media is big, and growing ...

... with as many monthly users across China’s 4 main social media platforms as Facebook has worldwide: 1 billion.

source:  Spectrum  Insight,  Feb  ’12  and  CNET  January  ’13 image  by:  Claudio  Ruiz

Page 24: Digital Media & The Emerging World

2) The world will continue to change, in drastic ways ...

... affecting politics, commerce, and friendships.image  by:  Tom  RaYery

Page 25: Digital Media & The Emerging World

Images:(all images have a creative commons license, and were sourced from Flickr, or Wikimedia Commons searches)

1. hMp://commons.wikimedia.org/wiki/File:Wandering_in_the_desert.jpg2. hMp://commons.wikimedia.org/wiki/File:Top_of_Rock_Cropped.jpg4. hMp://commons.wikimedia.org/wiki/File:Earth_at_night_NASA.jpg6. hMp://commons.wikimedia.org/wiki/File:Wires.jpg7. hMp://commons.wikimedia.org/wiki/File:Sprint_01.jpg8. hMp://commons.wikimedia.org/wiki/File:Mark_Zuckerberg_-­‐_South_by_Southwest_2008_-­‐_5.jpg9. hMp://commons.wikimedia.org/wiki/File:Red_poison_dart_frog.jpg10. hMp://www.flickr.com/photos/xshamx/5077265543/11. hMp://commons.wikimedia.org/wiki/File:Nilgiri_ooty_railway_sta?on_.JPG12. hMp://www.flickr.com/photos/75960772@N03/6822906864/13. hMp://www.flickr.com/photos/randomwire/4539619478/14. hMp://commons.wikimedia.org/wiki/File:We_are_changing_with_the_world_2013-­‐05-­‐09_17-­‐48.jpg15. hMp://www.flickr.com/photos/lorenz/6444263899/16. hMp://www.flickr.com/photos/jus?ninsd/8496770124/17. hMp://www.flickr.com/photos/jordan_wooley/2803226982/18. hMp://www.flickr.com/photos/luukdiphoorn/3632574108/19. hMp://commons.wikimedia.org/wiki/File:US_Navy_120120-­‐N-­‐

JN664-­‐004_Lt._Cmdr._Howard_Pryor,_a_Navy_doctor,_s?tches_an_incision_while_Hospital_Corpsman_3rd_Class_Des?ny_Dansby_observes_in.jpg

20. hMp://commons.wikimedia.org/wiki/File:US_Navy_081030-­‐N-­‐4515N-­‐109_Lt._Cmdr._Sugat_Patel_listens_to_the_lungs_of_an_elderly_woman.jpg

21. hMp://www.flickr.com/photos/olpc/3080618518/22. hMp://commons.wikimedia.org/wiki/File:BRIC2010.jpg23. hMp://www.flickr.com/photos/claudio/4636083882/24. hMp://www.flickr.com/photos/traYery/4773457853/

Page 26: Digital Media & The Emerging World

Sources:(in alphabetical order)

-­‐ hMp://allthingsd.com/20120914/the-­‐mobile-­‐browser-­‐dominates-­‐in-­‐emerging-­‐markets/-­‐ hMp://business.financialpost.com/2013/05/14/blackberry-­‐q5-­‐live/?__lsa=5a7d-­‐7b3a-­‐ hMp://finance.yahoo.com/blogs/off-­‐the-­‐cuff/sir-­‐mar?n-­‐sorrell-­‐two-­‐thirds-­‐business-­‐come-­‐digital-­‐132729911.html-­‐ hMp://news.cnet.com/8301-­‐1023_3-­‐57566550-­‐93/facebook-­‐by-­‐the-­‐numbers-­‐1.06-­‐billion-­‐monthly-­‐ac?ve-­‐users/-­‐ hMp://online.wsj.com/ar?cle/SB10001424127887323744604578472311649059522.html-­‐ hMp://pages.kiva.org/fellowsblog/2013/03/09/all-­‐mobile-­‐everything-­‐the-­‐hoMest-­‐tech-­‐happenngs-­‐in-­‐kenya-­‐ hMp://searchenginewatch.com/ar?cle/2242467/Global-­‐Social-­‐Media-­‐Trends-­‐in-­‐2013-­‐ hMp://www.digitaltrends.com/compu?ng/from-­‐australia-­‐to-­‐africa-­‐olpc-­‐gives-­‐students-­‐a-­‐window-­‐on-­‐the-­‐world/-­‐ hMp://www.digitaltrends.com/social-­‐media/the-­‐internet-­‐and-­‐healthcare/-­‐ hMp://www.emarketer.com/Ar?cle/Emerging-­‐Markets-­‐Drive-­‐Facebook-­‐User-­‐Growth/1009875-­‐ hMp://www.go.com/magazine/talk/embrace-­‐tomorrow-­‐how-­‐to-­‐grow-­‐in-­‐future-­‐markets/smartphone-­‐boom-­‐in-­‐emerging-­‐

countries-­‐ hMp://www.guardian.co.uk/media-­‐network/media-­‐network-­‐blog/2013/apr/18/digital-­‐media-­‐philanthropy-­‐fundraising-­‐ hMp://www.peppersandrogersgroup.com/blog/2012/10/social-­‐medias-­‐untapped-­‐poten?.html-­‐ hMp://www.peppersandrogersgroup.com/view.aspx?docid=34152-­‐ hMp://www.pmlive.com/blogs/digital_intelligence/archive/2012/jun_2012/

doctors_emerging_markets_europe_usa_japan_social_media_use-­‐ hMp://www.pmlive.com/blogs/digital_intelligence/archive/2012/jun_2012/

doctors_emerging_markets_europe_usa_japan_social_media_use-­‐ hMp://www.policymic.com/ar?cles/10642/twiMer-­‐revolu?on-­‐how-­‐the-­‐arab-­‐spring-­‐was-­‐helped-­‐by-­‐social-­‐media-­‐ hMp://www.spectruminsight.net/social-­‐media-­‐even-­‐more-­‐important-­‐in-­‐emerging-­‐markets/2012/02/-­‐ hMp://www.warc.com/LatestNews/News/EmailNews.news?ID=31096&Origin=WARCNewsEmail-­‐ hMps://www.google.ca/publicdata/explore?ds=d5bncppjof8f9_&met_y=it_net_user_p2&hl=en&dl=en


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