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INSIGHT: SELECTED DIGITAL MEDIA
TRENDS AND CAREER HINTS
Tommi Pelkonen Strategist
FRANTIC
February 4, 2012
TOMMI IN BRIEF
2010$>:'Strategy(Director(at'Fran-c'2008$2010:'Business'Consultant'at'Finpro'Budapest'in'ICT/so<ware'business'
2005$2008:'Strategist'at'Satama'Amsterdam(1999$2005:'Business'Consultant'at'Satama'Helsinki(1996$1999:'Research'at'the'HSE'Electronic'Commerce'Ins-tute,'
focus:'digital'media'service'companies'
'
Born'1971,'married,'daughter'
M.Sc.'(Econ.):'1999,'Helsinki(School(of(Economics,'HSE,'Interna-onal'Business,'Finance'&'Accoun-ng,'Informa-on'
Technology'
'
Lecturer'and'author'of'several'publica-ons'&'ar-cles'in'the'
fields'digital'media,'interna-onalisa-on'of'SMEs'and'service'
business'
'
Industrial'focus:'Media,'Telecoms,'Financial'sector,''
B2B'Commerce,'Industrial'manafacturing'
Consul-ng'focus:'Strategy,'Procesess'&'Innova-on,'Digital'
opportuni-es,'Business'modelling'
Mo#o:%%“The%most%robust%knowledge%is%created%in%interac9ons,%via%posi9ve%conflicts”%
TOMMI IN LINKEDIN
© Frantic 2013
ONLINE CUSTOMER SERVICE DESIGN AND PRODUCTION (INCLUDING ADMINISTRATION USER INTERFACES) FOR HELSINGIN SANOMAT, THE LARGEST
DAILY NEWSPAPER IN SCANDINAVIA. ASIAKASPALVELU.HS.FI
5'
ONLINE SERVICE DESIGN (INCLUDING PRIVATE AND CORPORATE HEALTH EXTRANET) FOR TERVEYSTALO, LEADING PRIVATE HEALTH SERVICES PROVIDER
IN FINLAND. WWW.TERVEYSTALO.COM
EXPERIENCE OF SUCCESSFUL IMPLEMENTATION OF GLOBAL SITES
GLOBAL REDESIGN FOR LEADING ONLINE SECURITY COMPANY F-SECURE. WWW.F-SECURE.COM
EXPERIENCE OF SUCCESSFUL IMPLEMENTATION OF GLOBAL SITES
FRANTIC IS THE DIGITAL LEAD AGENCY FOR VALTRA, A LEADING TRACTOR MANIFACTURER - WWW.VALTRA.COM
EXPERIENCE OF SUCCESSFUL IMPLEMENTATION OF GLOBAL SITES
DIGITAL SERVICE DESIGN AND DEVELOPMENT FOR ALL 32 FINNAIR GLOBAL SITES. WWW.FINNAIR.COM
MUURAME.COM –KONSEPTI, KÄYTTÖLIITTYMÄ, VISUAALINEN ILME & TEKNINEN TUOTANTO WWF.FI –KONSEPTI, KÄYTTÖLIITTYMÄ, VISUAALINEN ILME & TEKNINEN TUOTANTO
INDIEDAYS – UUSITTU, RESPONSIIVINEN JA SITOUTTAVA VERKKOSIVUSTO
RADIONOVA.FI – KONSEPTI, KÄYTTÖLIITTYMÄ, VISUAALINEN ILME & TEKNINEN TOTEUTUS
DESIGN, PROTOTYPING AND USER TESTING FOR MTV3.FI/UUTISET RENEWAL.
DESIGN, PROTOTYPING AND USER TESTING FOR MTV3.FI/URHEILU RENEWAL.
REDESIGN AND FRONT-END DEVELOPMENT FOR THE MTV3 ENTERTAINMENT & TELEVISION PROGRAMMING UNIT
WWW.MTV3.FI/VIIHDE
RESPONSIVE DESIGN
• A very hot topic in today’s web is responsive design
• Through responsive design, as the layout adapts to di!erent screen
resolutions (desktop, tablet and mobile), there is no need for a
separate mobile site
Frantic.com
Campbells.fi
Toolonlahdetalot.fi
Kokoomus.fi
RESPONSIVE DESIGN AND PRODUCTION REFERENCES.
WHAT IS FRANTIC ALL ABOUT?
DIGITAL. MADE FOR YOU.
INNOVATIVE
PLAYFUL
RESPECTFUL'
ADAPTIVE'
COLLABORATIVE'
INSIGHT: SELECTED DIGITAL MEDIA TRENDS AND CAREER HINTS
• TO START WITH: Insight into digital media and internet in Finland
• CONTEXT: Brand called you that you build
• CASE: What can one find of a person online?
• INDUSTRY & PROFESSION: What is like to work in the agency world? • SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools
• SUMMARY: Conclusions and recommendations
© Frantic 2012
BACKGROUND: THE DIGITAL REVOLUTION HAS REALISED, BUT IT STILL CONTINUES
• The Internet has changed consumer and industrial buyer behavior permanently.
PERMANENT CHANGE
• All business operations are influenced by the online channels and e-business. TOTAL IMPACT
• Customers and consumers have more power than ever in economic history
EMPOWERED CUSTOMERS
• Digital channel functions as transformation agent within organisations. Competences to run digital channel-drive business increase gradually.
CHANGE DRIVER
• Change process takes time – many business processes are not yet digitised nor utilise the online channel to the its potential. Solid success metrics are emerging.
STILL HUGE POTENTIAL
• Innovation and society fragmentation continues – globally. FRAGMENTATION
eBusiness = Business!
WORLD-WIDE-WEB IN 60 SECONDS
© Frantic 2012
THE WEB OF TODAY IS:
SOCIAL MOBILE
CONTEXTUAL CONTENT-ORIENTED
DELIVERING EXPERIENCES AND BETTER BUSINESS
and all about
Image courtesy of Brad Frost - http://bradfrostweb.com/
Image courtesy of Brad Frost - http://bradfrostweb.com/
AND THE WAR OF ECOSYSTEMS IS ON
Mac computers iPhone iPad Apple TV
Chrome browser Android Android tablets Google TV
Windows, O!ce Windows 8 Windows Phone Xbox
PC smartphone tablet smart TV
Bubbling under:
BUT: IN SOCIAL MEDIA CONTENT IS THE
KING
CONTENT IS THE
FOUNDATION
CONTENT'
CONTEXT'
CONTACTS'
15MM+ users
135MM+ users
51MM+ users
15MM+ users
62MM+ users
232MM+ monthly active users
115MM+ subscribers
20MM+ blogs
6MM+ users
800 MM+ monthly active users
230MM+ users 2MM+ users
500K+ users
800MM+ monthly users visit site
More people on more social networks than ever before
Source:'Official'and'Es-mated'sta-s-cs.'Facebook,'YouTube,'Zynga,'Twi^er,'LinkedIn,'Groupon,'Flickr,'Tumblr,'Instagram,'Foursquare,'Pinterest,'scvngr,'Path,'Google+'''''
SlashGear,'TechCrunch'/'Comscore,'FastCompany,'Oink:'TechCrunch,'GetGlue,'Foodspobng:'Soraya'Darabi’s'LinkedIn'
100K+ users
2MM+ users
2MM+ users
1.5MM+ users
THE SOCIAL MEDIA UNIVERSE IS EXPANDING
OUR SHOPPING BEHAVIOUR HAS BECOME A COMPLEX ONE
Source':'The'OPEN'Brand:'Digital'Trends'for'2011'by'Resource'Interac-ve'
Think of the poor marketing planner – life is no longer easy!
FINNS ARE ONLINE
Finnish Internet users spend
on average 13.2hrs online per week
87% of all Finns are online
EU: 65%, WE:81%, NE:87%, SE:61%, CEE:55%
EU: 14.8, WE:14.0, NE:14.8, SE:13.8, CEE:16.1
June, 2012
Online 13.2hrs
Radio 13.3hrs
Newspapers 4.6hrs
Magazines 3.4hrs
TV 12.5hrs
FINNS ARE MORE ONLINE THAN WATCH TELEVISION
Hours per week used
EU: 16.8 WE:16.0, NE:14.0, SE:16.7, CEE:17.7
EU: 14.8 WE:14.0, NE:14.8, SE:13.8, CEE:16.1
EU: 12.7 WE:13.4, NE:13.5, SE:10.6, CEE:12.9
EU: 4.6 WE:4.8, NE:4.9, SE:
4.2, CEE:4.6
EU: 4.0 WE:4.0, NE:3.6, SE:
3.5, CEE:4.2
June, 2012
TOP SITES IN FINLAND
31 More and more ”online only” brands on the top list!
TOP FINNISH SITES (WITH INTERNATIONAL CONTEXT)
32
Google is regaining its position – it lost it to FB for while, but now back!
FACEBOOK IN FINLAND
33'
INCREASING CHOICE OF INTERNET ACCESS
Accessing the internet via the computer is the most popular method – Used by 3.9 million Finns (87% - EU:64%)
However 39% of all Internet users in Finland (EU:37%) go online
via more than one device
June, 2012
Mobility is bound to grow and bypass by far the traditional wired usage
THE ALTERNATIVE WAYS OF GOING ONLINE
→ 7% of Finns (EU:8%) → Spend on average 5.7 hours per
week (EU:9.3hrs) → 84% use their tablet to go online
in the evening
→ 29% of Finns (EU:21%) → Spend on average 5.3 hours per
week (EU:9.4hrs) → 85% use their mobile to go online
during the day
1.3m Finns go online using a mobile
0.3m Finns go online using a tablet
June, 2012
2013: Winds of radical change arrive!
0.19m Finns go online using a games console
→ 4%(of(all(Finns((EU:6%)(
FINNS'DO'BUY'ONLINE'–'TO'GROWING'EXTENT!'
€2,350(million(spent(online(in(Finland(across(a(6(month(period(EU:'€187,990m'
11((is(the(average(number(of(purchases(made(per(person(in(Finland(across(a(6(month(period(EU:'13'
€684(is(the(average(amount(spent(per(person(in(Finland(across(a(6(month(period(EU:'€544'
%s'Among'Internet'users/P6M'purchasers'
June, 2012
Total volume estimates (incl. foreign trade ~15-20 mrd! in 2013!
BUT - FINNS ARE CAUTIOUS ONLINE BUYERS
eCommere = Commerce and will keep on growing!
THE INTERNET IS AN ENTERTAINER AND ENABLER
76% of Finns are online during the traditional primetime TV evening slot (EU:52%)
June, 2012
More and more we multitask while watching TV (11% at the moment)
MOREOVER, WE ARE IN THE MIDDLE VIDEO CONTENT REVOLUTION – CHANGING TV ADVERTISING!
From five from now, we may think it being very akward of having fixed dates with a pre-programmed broadcaster. If so, advertisers will follow…
SOME WEB DESIGN TRENDS 2013
MOBILE FIRST & RESPONSIVENESS Service design for various contextual components (time, place, user, location)
TYPOGRAPGY & VISUALISATION FREEDOM: Web-safe fonts & icons, data visualisation, usage of video as decoration
STRAM-LIKE SITES
Real-time-feeling, Latest on the top, mash-up:ing all services into one view
LAYERS & GRIDS
Matrix-like site with parallax, horisontal & vertical transitions
OPEN DATA AND REAL TIME LINKAGES TO OPEN MATERIALS
Functional & cloud-based linking to other web services & databases
LET’S SEE THIS IN A BROWSER
INSIGHT: SELECTED DIGITAL MEDIA TRENDS AND CAREER HINTS
• TO START WITH: Insight into digital media and internet in Finland
• CONTEXT: Brand called you that you build
• CASE: What can one find of a person online?
• INDUSTRY & PROFESSION: What is like to work in the agency world? • SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools
• SUMMARY: Conclusions and recommendations
COMMON THING IN (RECRUITING): WE TEND TO HIRE PEOPLE WE TRUST TRUST IS ESTABLISHED BY THE PERSON’S TRACK RECORD, REFERENCES AND PERSONAL EXPERIENCES THUS – GETTING A JOB IS ALL ABOUT TRUST ESTABLISMENT VIA NETWORKS!
THE “INTEREST GRAPH” IS SHIFTING ATTENTION AWAY FROM CLASSIC “FRIENDS”
Key(quesOon(here:(If(looking(for(a(job,(what(network(helps(you(the(mosOn(this?((
Source:'AssetMap'Blog,'“Why'the'interest'graph'will'reshape'social'networks”'
ME & MY FRIENDS
Once(again(the(recruiOng(angle(to(this:(What(can(help(you(to(get(hired(?((BUT:(If(someone(helps(you(in(this,(why(does(the(person(do(so?(
WE HAVE BECOME PERSONAL BRAND OR OUR PAST ACTIONS
We are better equipped for personal branding than ever –but do we know how to make it work?
ME & MY ACTIVITY PATTERNS
• What kind of user am I? • What do I do with my friends? • What role does online play to me?
• What do I use it for? • What have I done in the past, how will I use
these medium in the future?
• What is my sharing process & method, if any? • How do I get involved with other people’s
contributions? Good starting point: Analyse yourself and your patterns
CHANGING ROLE OF “ME”
Private -me
Family -me
Working -me
Me and my
peers
• How much do we allow allow of these to overlap?
• How do we prevent/allow overlaps to happen?
• How does this evolve over time /over our lives / over our careers?
• Will there no longer be the di"erence between these?
PUBLIC
PRIVATE
What is the image and track record you leave online?
REMEMBER – BEHAVIOURAL DIFFERENCE MATTER
Majority)<44)years)of)age)
Majority)45>)years)of)age)
If looking for a job, find out to whom are you talking to and how do they perceive your online presence & activity?
Activists 13 %
Tecnology-oriented
15 %
Socially-oriented
19 % Information-
driven 16 %
Functionality-driven 21 %
Satisfied 16 %
FInns & their online behavioural profiles (Source: YLE, 11/2011)
DIGITAL'BARRIER'
“The)net)is)for)measurable)benefits”)
“The)net)is)for)expressing)myself)and)living”)
INSIGHT: SELECTED DIGITAL MEDIA TRENDS AND CAREER HINTS
• TO START WITH: Insight into digital media and internet in Finland
• CONTEXT: Brand called you that you build
• CASE: What can one find of a person online?
• INDUSTRY & PROFESSION: What is like to work in the agency world?
• SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools
• SUMMARY: Conclusions and recommendations
GOOGLE YOURSELF
Though not allowed in Finland for HR – do you think this does not have an perceptional impact for job seeking?
YOU CAN EVEN USE PROFESSIONALS TO GOOGLE FOR YOURSELF
I would also like to know what the heck are they looking for? !
SURPRISES MAY OCCUR
My traces remain for good – and there is very little I can do about it…
EVEN FROM THE DARK PAST !
Hmm, I was lucky there was no Facebook when I studied !
IMAGE SEARCH
Yep, and who are the other Tommi’s out there? And I wonder what does the hockey player think when he sees this imagery? – Tommi – let’s talk one day, shall we? !
SLIDEWARE TO SHOW YOU ARE A PRO
One of the key places to show what you know – at least in business consulting…
PERSONAL PRESENCE – BUT HOW PUBLIC?
And then there were the privacy setting changes… do you still keep up what can be seen and by whom and do you actually care?
LEADING TO A STALKERS PARADISE…
Really spooky – isn’t it?
SHARING MY MOVES & LOCATION
Next time some ”stranger” talks to you, you might consider questioning the persons motives and knowledge about you?
SHARING MY PASSIONS WITH THE WORLD
You can really stalk and enter into profile data
MAPPING OUR SOURCES AND PUBLISHING THEM
Even digg out how the person forms opinions..
AND THEN AIMING TO HARMONISE ALL OF THIS INTO A “LIVING CV”
But our best way to control this, it to create own assets and environments we have a solid role to play in.
HINT: VISUALISE YOUR NETWORK
We can even use the networks to illustrate where we come from…
TOMMI’S SOCIAL SCORE: 53
It can also turn to be fun – gamification of your own brand…
SEE ALSO THE AGGRATOR SERVICES…
And tools keep on popping out – better be active to keep up with the pace..
PRIVACY HAS BECOME LUXURY AND BREAKING IT A COMMODITY
NOTE: Facebook own the content you post there and wants to make it all public!
WHO OWNS YOU & YOUR STUFF?
• You post content online to a service – Is is your or is it the network’s property?
• You connect your friends to your network – Who owns these connections?
• You perform activities online – Who follows and uses this data?
• You send messages to each other – Are you ok to be intruded with advertising? – Who actually own this communications?
You better take you stand-point to this now – before it becomes too di!cult to change the patterns
INSIGHT: SELECTED DIGITAL MEDIA TRENDS AND CAREER HINTS
• TO START WITH: Insight into digital media and internet in Finland
• CONTEXT: Brand called you that you build
• CASE: What can one find of a person online?
• INDUSTRY & PROFESSION: What is like to work in the agency world? • SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools
• SUMMARY: Conclusions and recommendations
DIGITAL AGENCY?
The main objective for a company operating in the digital media industry (digital agency) is to create substantial benefits for its clients with the help of new technologies, i.e. Internet technologies. The benefits are created by:
1. Adding more e"ciency into company organisation and working processes;
2. Creating additional sales/revenues and/or 3. Increasing corporate brand recognition.
Similar businesses: Lawyers, Ad agencies, Consultancies, Private Doctors, Engineering companies
DESCRIBING THE WORKING ENVIRONMENT AND DIGITAL INDUSTRY
At least in the people’s mind – this matches well to the reality!
LABOUR-INTENSIVE BUSINESS, VALUE- ADDED COUNTS
Three main competencies: Tech – Design - Business
VARIOUS ROLES FOR DIGITAL MEDIA
Working in an agency is all about adding value to these motives
VARIOUS USAGAS FOR DIGITAL STUFF IN VARIOUS CHANNELS
Agency’s business consists of a combination of these areas
CO-ORDINATION OF ALSO EXTERNAL ACTORS AND THEIR INPUT: SERVICE DESIGN
Key question – I which role is the agency in the service design value chain? And for you – what can you contribute to this?
CO-ORDINATION OF ALSO EXTERNAL ACTORS AND THEIR INPUT: MARCOMS
Marcomms value network is a highly competitive one – also the job markets in it are very dynamic and competitive
TYPICAL WORK FLOW FOR AGENCIES
TARGETED OUTCOME: Great experiences
Technology specialists
Business Experts
Designers
Client understanding and needs
End-user understanding and needs
"’s
time & schedule
quality standards & expecations
people & processes
DIGITAL MEDIA PROJECT
MANAGER / PRODUCER
Projects(last(from(one(week(to(more(than(a(year.((It(is(about(constant(flow(of(new(business(and(exisOng(client(work(
SALES & AM
WHAT IS A PROJECT ?
• A project is a temporary endeavor undertaken to create a unique product or service.
• It implies: – a specific timeframe – a budget – unique specifications
– working across organizational boundaries
Working in a digital agency is all about working in and within projects!
PROJECT COMPONENTS • Attributes of a project include:
– it has a goal
– it has a start and finish
– it requires resources, including: • people
• money
• tools & equipment • Administration
– it requires coordination
– it is a temporary structure
– it is mounted to achieve change
Prequisite for all in agencies – to know how to work in projects!
TYPICAL PROJECT FLOW
The emerging project model is the Agile development (kanban /+ scrum)
ALL PROJECT CARRY FINE BALANCING BETWEEN THE FOUR VARIABLES
Constant variable management with tacit and intangible skills
BECOMING A PRO = PROFESSIONAL Inter-
personal & communcati
ons skills
Personality and own ego management
Team work skills
Substance knowledge
Business knowledge
Client work and sales
knowledge
Competence development
skills
81'
A PROFESSIONAL IS BALANCED IN
ALL OF THESE
How do I work?
What do the others say about me?
How do I communicate and share?
What makes me tick?
How good am I?
How well / e#ciently can I think and deliver?
How well can work with business themes? (Management, Finance, Processes etc.)
How well can I work with clients?
How to I constantly develop myself? How to become a better professional?
What is my role?
How do I contribute to the team?
How well can I pull out additional cases out of my assignments & beyond them?
USER(S)
SERVICES
SITUATION LOCATION MOMENT DEVICE
Visual content & style
Interaction model and user interface(s)
Information architecture
Content strategy and production model
Service strategy and model
Textual content & style
CORPORATE STRATEGY
INTERACTIONS
BRAND
CHANNELS
EXPERIENCE
CHALLENGE: HOW TO CREATE A LONG-LASTING EXPERIENCES…
…IN ALL INTERACTIONS AND CHANNELS… …SO THAT END-USERS LOVE TO USE THEM EVERYWHERE
PASSION FOR DIGITAL PROS: USER EXPERIENCE!
AGENCY TARGET: BEST-IN-CLASS USER EXPERIENCE
BEST USER
EXPERIENCE
I find things where I expect them to be
I like the brand and its visual design
It is nice to do things online
I saved a lot of time doing things online
I feel the site understands me
I get things done more e!ciently than o#ine
I got exactly what I needed know
I am impressed by the service
I want to recommend this to my friends
Fitting the user needs (utility)
Easy to use (usability)
Pleasurable experience
(satisfaction)
There are great examples of brand which have already made many of these things right . Yet, there is plenty of room for improvment
WOW!
REALITIES OF COMMUNICATIONS …
“Leave'me'to'it...”'
“Focus'on'the'final'
deliverable...'do'not'
bother'me'now'“'
“Project'mee-ngs'
are'a'waste'of'-me'
$I'know'what'to'do'
without'these...”'
“I’m'doing'it...”'
“This'is'possible,'I'
think'I'can'do'
this...”'
“Trust'me'–I’m'an'
expert'in'this...'“'
“It'will'take'as'long'
as'it'takes...”'
“I’m'just'finishing'
it...'“'
“I’ll'tell'you'if'I'have'
a'problem...'“'
“E$mail'this'to'me'
...'“'
“Give'me'another'
half$hour...”'
Can you manage this – and trust you and your colleagues to deliver in time, in budget, in scope and in the quality level ordered?
ONLY BUT CHANGE IS PERMANENT IN THE WORLD OF THE DIGITAL INDUSTRY & ITS PROJECTS
INSIGHT: SELECTED DIGITAL MEDIA TRENDS AND CAREER HINTS
• TO START WITH: Insight into digital media and internet in Finland
• CONTEXT: Brand called you that you build
• CASE: What can one find of a person online?
• INDUSTRY & PROFESSION: What is like to work in the agency world? • SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools
• SUMMARY: Conclusions and recommendations
SOME CAREER-RELATED SITES
• MOL • Linkedin • Vierityspalkki
• Pingstate • … • Blogs
• Facebook • Twitter
• Klout • Rebelmouse
• Carbonmade • Fidgid • Krop
• Behance
Let’s have a look at the few of these…
PORTFOLIO TOOL: CARBONMADE.COM & FIDGID
Choose one and do it well!
KROP & BEHANCE
Also you can immediately involve to the leading communities, but ensure you have value to provide with!
INSIGHT: SELECTED DIGITAL MEDIA TRENDS AND CAREER HINTS
• TO START WITH: Insight into digital media and internet in Finland
• CONTEXT: Brand called you that you build
• INDUSTRY & PROFESSION: What is like to work in the agency world?
• CASE: What can one find of a person online? • SELECTED CAREER SUPPORT WEBSITES: A biased selection of tools
• SUMMARY: Conclusions and recommendations
SOME HINTS FOR PERSONAL BRANDING
• Build your network, portfolio and reference base constantly and never stop
• Update all your social media profiles
• Google yourself often and update the data you see non-accurate
• Start blogging on your interests – do it constantly!
• Twitter – it is search engine-friendly
• Invest in LinkedIn & Slideshare –content for professional branding
• Be yourself, faking does not work
• Prepare for surprises
• You can influence your visibility in Google!
• Use strong passwords, e.g. 1password (agilebits.com/onepassword) to prevent identity theft
Be consistant - be authentic – build networks
WHAT ARE EXPECTING OUR POTENTIAL NEW RECRUITEES TO REPRESENT? • Open and constructive attitude • Great match with our goals and people
• Solid understanding of the ever-changing digital world • Multi-tasking, multi-skilled experts
• Skills for ongoing competence updating, change, responsibility-taking and performance under stress
• Great sense of humour and contribution to the mutual goals
• It is not about the degree or previous credits, it is about what will you do today and in the future
• Doing-attitude, no besserwissers are allowed! • Humble, authentic, warm and relaxed professionals and
juniors
Recruiting the best talent with the right attitude is our core strategic process
THIS IS HOW IT LOOKS !
h^p://vimeo.com/42258234'
Open o!ce, no permanent place to sit, share presises daily, Draw – brainstorm – document – work in team – work where-ever - whenever
WHAT TO DO NEXT?
• How about the source code?
h@p://www.franEc.com/notes/41936860959)
All at Frantic are obliged to be code-reading and contributing capable during 20131
LET’S GO AND BECOME BETTER DIGITAL MEDIA
PROFESSIONALS!
Tommi Pelkonen [email protected]
+358-40-50 50 821
http://www.slideshare.net/TommiP
© Frantic 2012
A DAY IN THE INTERNET
100