Prof. Dr. Johann Günther
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Digital Natives
&
Digital Immigrants
Prof. Dr. Johann GÜNTHER
Vice Chancellor
> يوهان جونت
Prof. Dr. Johann Günther
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Prof. Dr. Johann Günther
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Prof. Dr. Johann Günther
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Digital Natives & Digital Immigrants
• Why me?
• Why our society is split into 2 groups?
• Where am I?
• By age = Immigrant
• But on the border to natives:
- development team of first PC
(„Portable Computer“ with 20 kg)
- prototype of mobile phone (D-Net)
- member of European field trial GSM
• Influence of technique
• Research in USL
Prof. Dr. Johann Günther
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Democratisation of the Information
1. The Net
• Every problem has an answer in the Internet
• Subjects of experts are public
• Basic Need = Access to the netWorldwide several billions
Each week + 3 million
2. The Computer
• Computer costs are decreasing
• 1 computer hour = 1 Euro
Prof. Dr. Johann Günther
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Computer gets cheaper …
Less Hardware
Prof. Dr. Johann Günther
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Digital Natives & Digital Immigrants
Today – 2 different generations:
• Digital Natives
• Digital Immigrants
Natives = grown up with Internet
Internet = tool, instrument
it is part of live
Immigrants = older people
Internet came during their live
had to learn it
Prof. Dr. Johann Günther
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Difference between Digital Natives & Immigrants
* Reading of e-mails:
- Natives do not read mails,
longer then 3 pages
- Immigrants do it
• Learning of new machines:
- Natives learn the system by trial & error
- Immigrants read the manual
- Target is the same
Prof. Dr. Johann Günther
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New Technologies in Society
1. Young people
2. Old people
3. Middle Ages
Prof. Dr. Johann Günther
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Difference Digital Natives & Immigrants
Problem in Education!
• Teachers are Digital Immigrants
• Students are Digital Natives
Change in teaching and learning
Coaching of teachers
Prof. Dr. Johann Günther
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Difference Digital Natives & Immigrants
Today‘s generation read faster
Next generation will read faster still
Today‘s generation = 200 to 250 words per minute
With training 500 words per minute possible
Form of reading different
- letters are read more target oriented
- Books related to interst
Prof. Dr. Johann Günther
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Difference Digital Natives & Immigrants
• Natives have a better timemanagement
• It is not true, that young people spend a lot of time
with the computer
• Reality is different (1):
- majority of computer freaks are between 20 and 35
years old
- children spend less then 30 minutes with computer
games
- 35 to 44 years: highest internet use in US (29%)
[1] OWEN, Martin: The myth of the digital native, http://www.futurelab.org.uk/viewpoint/art26.htm, Oktober 2006
Prof. Dr. Johann Günther
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Difference Digital Natives & Immigrants
In the last years the IQ became higher
Natives have higher IQ‘s than Immigrants
Prof. Dr. Johann Günther
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Difference Digital Natives & Immigrants
Digital Natives communicate different (E-Mails & SMS)
CU = See you
K = OK
H4T5 = Home for Tea at 5
GTGPOS = Got to go parant over shoulder
T42 = Tea for two
Ily = I love you
Lol = laugh out loud
Nak = not at the key board
Omg = o my god
Brb = be right back
Prof. Dr. Johann Günther
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Difference Digital Natives & Immigrants
Natives are more balanced then Immigrants
They concentrate
• On subject, Subject
• On themselves
• On us
I We
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New Leaders
International different countries became important
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Participation Age
• Internet-Community is changing dramaticaly
• From just taking information to an active participation
• „Access Age“ converts to „Participation Age“
• Active participation is in all ages
- older people: play Bridge during the night
(they can not sleep)
- virtual visit of a museum
- decision about holiday
Prof. Dr. Johann Günther
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Service Society
80% of working people (in Austria) are in service
Profession 1969 1999
Simple service 12 14
Blue worker 38 25
Office worker 14 18
Sales 8 12
Technique 3 6
Expert 10 14
Management 8 14
US-professions in their categories
Source: F. Levy und R. Murnane
Percent of total employed people
July 2006 NZZ
Prof. Dr. Johann Günther
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The new Consumer
Natives:
1/5 do not change supplier
Decides the supplier case by case
2/3 decides on best offer
To always buy at the same supplier is stupid 10% of
consumers
Just 5% always buy at the same supplier
Prof. Dr. Johann Günther
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The new Consumer
Immigrants:
More then 2/3 always buy at the same supplier
Just 1/3 takes the best offer
To always buy from the same supplier is stupid for 3% of
consumers
More then 50% stay with the same supplier
LEWIS, David; BRIDGES, Darren: Die Neuen Konsumenten. Was sie kaufen. Warum sie kaufen. Wie man sie als
Kunden gewinnt, Frankfurt/News York 2001, Seite 203
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The New Consumer
• The new Consumer must do more by themselves
• He get less and less service
• The Consumer became a:
- waiter in the self service restaurant
- a banker, when they take money from cash machine
- ticket sales person, when he buy at a terminal
- airline employee, when he check themselves in
- sales person for furniture in IKEA, etc
Prof. Dr. Johann Günther
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Generation +
Country Male Female
Brasil 64,5 71,9
France 75,2 83,1
Germany 74,3 80,6
Japan 77,5 84,7
Niger 42,7 43,9
Russia 59,4 72,0
South Africa 49,6 52,1
US 73,9 79,5
Expectation of Age, when born
In years
World Health Report
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Less Children
A european Wife has less then 2 children
Irland 14,6
France 13,1
Portugal 11,2
Sweden 10,2
Spain 10,1
Italy 9,4
Austria 9,3
Germany 9,0
Rate of Birth
Living Births per 1000 inhabitants
Source: Eurostat
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Self Management / Self organization
Booming self organizations like
WIKIPEDIA
Prof. Dr. Johann Günther
Selforganication
Prof. Dr. Johann Günther
Participation Society“On Demand”Video on DemandRadio on DemandTrain on Demand
Computer on Demand (=Internet2)
Prof. Dr. Johann Günther
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Success
• In most countries success is most important
• But in life, there are also negative results
• Life can be successful or it can be …
• Today: just winning, no loosing
• Yesterday: Profession for lifelong
• Today: Forecast in Profession max 5 years
• Between often jobless
• Today: more people with jobs then ever before
• But % of jobless is high
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Success
• Immigrants are oriented on status
• Natives oriented on satisfaction
• Important for the future:
- beside the technique
- the family
also when legitimate family is in danger
- the children
which is guarantee for continuation of our
society
- education
target is international level
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