Date post: | 10-May-2015 |
Category: |
Marketing |
Upload: | brandlogist |
View: | 496 times |
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Integrating a youth focussed on-ground event into digital media
RC Cola approached us to do some collaterals for an event they were sponsoring for AIESEC.
As usual we wanted to do more-Double the impact with minimum incremental spend.
Business Challenge
We created the “RC Cola Born free” contest where we asked people to submit quotes depicting ‘ individuality, freedom & whackiness’. Things which our brand stands by .
Born Free Contest
An infographic depicting the contest which was shared across platforms
The winning quotes were fused with RC Cola’s official artwork and printed on t-shirts.
Crowdsourcing T-Shirt Designs
We built the campaign further and involved a direct mailer, mix of pre-event social media activities and posters at the event.
Digital integration with on-ground activities
Photos from the successful event
We captured content at the event and spread it via social media,encouraging people to tag themselves thus increasing traction.
Videos of people who love RC
We captured videos of people who love RC Cola.Specifically targeting those who had tried the brand abroad & liked it.
https://www.youtube.com/watch?v=KzE-rwMvCoo
Direct mailer,Poster
On Ground Activation
Social MediaContest
Capturing videos & images
Elements of the Campaign
Results: A lot of Brand Love