Date post: | 21-Oct-2014 |
Category: |
Marketing |
View: | 26 times |
Download: | 4 times |
DIGITAL THE NEW WAVE IN INDIA.Where is it heading……
FUTURE IS DIGITAL. FUTURE IS MOBILE
“As consumers our lives revolve around the digital medium today. Be it a laptop, mobile phone or a tablet ,from the minute we wake up to the time we go back to the bed we are glued to the screens. At Eureka , we try to successfully translate brand marketing goals to reach the desired audience in the most innovative and engaging manner that deliver results and have a tangible impact on your consumer ,your brand and your business”
DIGITAL SCENARIO TODAY ▪ Today, half of the 160 million TV-watching homes are digital
▪ 65 per cent of the national TV time is spent on five big networks.
▪ More than 100 million viewers are watching television on a device other than a TV set.
▪ Clearly indicates the paradigm shift of viewing content towards various devices such as laptop, mobile etc….
ONLINE MARKET ENVIRONMENT
SPEND SEGMENTATION ON DIGITAL
CATEGORY SPENDING ON DIGITAL
▪ We have a great youth population emerging and these are mostly who live on mobile
▪ The mobile is close to 16,hours with the user unlike a TV or a news paper where his access is limited. Therefore opportunity for brands.
▪ There has been a rapid stride in the growth of the smart phone market
▪ New affordable brands making inroads.
▪ People have more time to spend on mobile than other entertainment gadgets.
MOBILE MARKET ENVIRONMENT…
▪ MOKLOf : Mobile urban kinds looking for friends
▪ YUPLOTs : Young urban professional with lots of time.
▪ AUPRORs : Audacious punks ready to roar
▪ FLOGs : Females looking for glamour
MOBILE : CUSTOMER GROUP
OBSERVATIONS ▪ Digital spends is growing at a good rate. Clocked 30% growth last year.
▪ Over 100 million viewers are watching through new devices
▪ Mobile spend constitute 14% of the overall digital spends
▪ E.com, telecom, BFSI, FMCG, durables and travel constitutes over 60%
▪ With many brands moving to e- com as the new channel to market their products the light at the end of the tunnel will always be glowing.
▪ We can see only growth in this new medium. But technology will be the leader to move this medium.
THANK YOU. HAPPY READING.