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Michael Allen Digital Performance
1 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Michael Allen
Digital Performance
2 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
“We see ourselves as a technology
company with a banking license.”
- Michael Corbat, CEO Citi
3 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Digital is transforming every industry
Believe that digital will disrupt
their business in the next 12
months
93% of CxOsRetail
Banking
EntertainmentConsumer
Goods
Travel
Health
find it hard to understand customer
behavior and needs
53% of CxOs
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The new digital customer
Empowered
60%rate performance/response time
as #1 mobile app expectation
ahead of features and
functionality(Forrester, Nov 2014)
Demanding Multi-device
2+ BILLIONPeople have some form of a
social media account.
44%will air their frustration on social
media when poor experience(Dynatrace Survey, Noram, Dec 2014)
95%digital shoppers who started on
a smartphone continued on a
PC (Forrester, Q4 2014)
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Digital Masters – Raise Expectation of IT
700M < 60WhatsApp supports over
700 million users with a
Total staff of less than 60.
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11.6smean time between deployment
at Amazon(production host only)
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Digital Masters - The Stakes Are High
high-performing organizations
deploy code
30 times more frequently
with
50% fewer failures
Source: Puppet Labs 2014 State Of DevOps https://puppetlabs.com/2014-devops-report - 9,200 people from 110 countries
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What is the Impact?
1 sec avg delay in response time
=7% reduction in conversions
Source: Dynatrace real user monitoring.
Measurements across 200+ sites & 177+ million page views over 1 week
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The Performance Evolution…
Availability
Response TimeFrom:
10 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Optimized Conversion Paths
Omni-channel Consistency
Personalization
Comparison vs. Competition
and much more…
Availability
Response TimeTo:
Become Synonymous with the User Experience
11 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Successful digital businesses master 3 disciplines
Understand and optimize the experience they
deliver, anywhere, anytime
Complete visibility across the
delivery chain
Continuously deliver new
digital capabilities
Increases sales &
engagement
Simplifies
Operations
Speeds-up
Innovation Continuous
DeliveryApplication
Performance
Customer
Experience
12 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Unified visibility from conversion to code: the key to digital excellence
Application
Code
Public and Private
Cloud
CDNs
Web APIs
Increased Sales
and Engagement
Operational
ExcellenceInnovation
Acceleration
THE EXPERIENCE VALUE CHAIN
Users and Devices InternetApplications &
CodeData Center &
Networks
13 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Unified
User & App
Insights
Improve
MTTR &
MTBF
Optimize
Spend
Deliver on
user sat &
SLAs
Improve
release
quality
Gain
Strategic
Insights
Protect &
Grow Brand
Reduce
unplanned
work
Release
capabilities
faster
Keep up with the
pace of change
Uncover new business
insights
Digital
Business
Owner
Development Operations
The Digital Performance Platform
Identify and prevent
problems
Increase
Conversions
& Revenue
Makes real-time information
about digital services, and their
users, visible and actionable by
everyone in an organization
Increased Sales
and Engagement
Operational
ExcellenceInnovation
Acceleration
14 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Gain
Strategic
Insights
Increase
Conversions
& Revenue
Unified
User & App
Insights
Improve
MTTR &
MTBF
Optimize
Spend
Deliver on
user sat &
SLAs
Improve
release
quality
Reduce
unplanned
work
Release
capabilities
faster
Digital
Business
Owner
Development Operations
3 to 5 second average response time improvements
30% faster checkout
1,800% Spike in traffic
No Bottleneck
66% hardware savings
30% faster web site
49% increase in revenue
10x release frequency
increasereduced MTTR by 90%
80% faster time to market
Keep up with the
pace of change
Uncover new business
insights
Identify and prevent
problems
Protect &
Grow Brand
15 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Digital Performance Platform (APM)Market & Functional Dynamics
16 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
The APM -> DPP “Pure-Play” Era 5x
2014
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APM Market Reality
May 2014 May 2015
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Comprehensive End User Experience Monitoring – Real & Synthetic
PurePath – End-2-End Transaction Following
PureStack – Component Monitoring in Context of Transaction
PureModel - RunTime Transaction Dependency Mapping
PureLytics – Intelligent Operational Analytics
Lifecycle Collaboration – Single System & Integrated Load Testing
Today’s APM Functional Demands
19 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
The New Challenge – The technical reality
• Continuous Delivery creates rapidly changing applications
• Built in diverse languages and running on diverse language runtimes
• Running on next generation deployment platforms
• Deployed on multiple virtualization platforms
• Running on scaled out commodity hardware
• Located in multiple clouds with multiple owners
Your Cloud Public CloudHybrid Cloud
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The New Challenge – Workforce needs Bi-Modal ITRoles Deeply Different, Both Essential(source – Gartner)
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Unpredictable Workload Demandsof Digital Businesses
Daily/weekly pattern
time
Usa
ge
time
Usa
ge
Extra = sometimesBaseline = always
Seasonal/event pattern
Tackled by…
22 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Changing Landscape of NetworksFlattening of the Network & SDN
…..how to understand the network behaviour in relation to applications?
23 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Curve JumpingDynatrace Strategy – Staying on Top
24 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
Curve Jumpers
The DNA• BEMI & Funding Viability – 2 years+
• Distinction Understanding (rarely first
mover)
• Reaching “threshold” competence – before
scaling
• Retainers of the serious talent – Over
Innovate
25 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
• Autonomic Everything
• Auto-Discover
• Auto-Configuration
• Auto-Model = Causal Dependencies
• Network, Stack & App Insight
• Change Aware / Temporal
• Scalability
• Flexing & moving application environment
• Distributed Processing, Resilience Data and Control Layers
• Deployment Flexibility (cloud, on-prem, hybrid) built in by design
• Auto-Analytics based on Gap Free Data
Dynatrace NG - The Platform of the Future
115+of 550 R&D (now 750)
2.5+Years of R&D
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No loss of context, outliers, semantics
Averaging, Timeslotting, Semantic-loss, Sampling Original, HQ APM model & data capture
Best analytics applied (zoom, sharpened,…)
competition
OthersAnalytics
Dynatrace Analytics
…..But why the data matters!
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Try Free: @dynatrace.com
linkedin.com/in/mikedallen
@mike_d_allen
Thank You!www.cloudsleuth.net
28 COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE #Dynatrace
