Digital Portfolio

tracy zuniga

12 :: NOVEMBER :: 2010

6 3 0 . 6 3 9 . 0 9 6 1 t z u n i g a @ a m e r i t e c h . n e t s w a n z u n . c o mp e w

tracy zuniga :: digital presentation

University of Illinois at Chicago

http://issuu.com/tzuniga/docs/zuniga_cv

http://www.swanzun.com/

CRAMMEDHe also has to be the workhorse vowel.

EVERYONE uses HIM.

into words,NEVER ALLOWED TO SAY HIS NAME, JUST THERE TO HELP OUT THE OTHER VOWELS,

i t s d e f e a t i ng

Vowels :: Book of Letters

problem

solution

specs

fonts

create an original expressive typography piece

wrote and illustrated a story about the personality of vowels

hardbound book :: 10" x 8.25" :: 4 color printing

helvetica, bauer bodoni, bickham script

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click to view entire book

WHAT A STAUNCH INDIVIDUAL THE LETTER I IS. ALWAYS A STIFF UPPER LIP, ALWAYS BY HIMSELF, BUT CONCEITED ABOUT IT TOO.

He has a deep, hearty laugh too.

HOHHHHHOHHOOOHHOOOO

HHHOOH

OOOHHOOOO(Maybe you remember it from when you were a kid?)

http://issuu.com/tzuniga/docs/vowels_book

Miami Mel

problem

solution

applications

create an original typeface design

the combination of an oval and perpendicular lines made for a lovely juxtaposition and took on an art deco style

large scale graphics

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Pee-Wee’s Big Adventure Movie Title Graphics

problem

solution

specs

fonts

redesign an existing movie title graphics

show the adventure Pee-Wee goes on in search of his bike

720 px x 480 px :: 30 fps :: 0:02:35:04 :: after effects

handmade based on helvetica

click to watch movie title

http://studentpages.scad.edu/~tzunig20/GRDS755/projectd.htm

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Frank was a Monster Who Wanted to Dance

problem

solution

specs

fonts

animate a story using kinetic typography

using a metaphor to illustrate the problem

550 px x 400 px :: 24 fps :: 0:01:38:12 :: adobe fl ash

univers

click to watch movie

http://studentpages.scad.edu/~tzunig20/GRDS755/projectb.htm

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Gallery Espresso Logo

problem

solution

specs

fonts

re-branding of a coffee shop for expansion into new markets

abstract logo mark to represent coffee, art and community

pantone 476 and pantone 1505

gill sans

G A L L E RY • E S P R E S S O


M O D E R N M E E T I N G G R O U N D S


M O D E R N M E E T I N G G R O U N D S



click to view logo design process

http://issuu.com/tzuniga/docs/galleryespresso_logo

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CORRECT USAGEChoose colors wisely, thinking about contrast and

hue relationship.

Placement is very important. Always chose a

position that will maximize the presence of the

logo. Plenty of white space around the logo will

ensure that it gets the attention it deserves.

The correct fi les are available in any format

that you might need. Always use these fi les,

never recreate the logo. Please go to

http://www.galleryespresso.com/logos

There are several options at your fi ngertips.

Make sure that you are choosing the right logo

for the job. Chose the logo lockup and colors

that compliment the design composition.

Gallery Espresso Branding Guidelines

problem

solution

specs

fonts

the new logo needs branding guidelines for vendors


online book :: 10" x 7.5" :: 80 pages

gill sans and rotis semi serif

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click to view entire book

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A B

CD E

F

G

H

I J

KLM O

P

YQ

R S

T

UV

ZX

N

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PRODUCT SHEETSProduct sheets are set up so that when

Gallery Espresso carries a new product,

it is easily marketed in a recognizable way.

Products are color coded using the Gallery

Espresso brand palette.

Coffee: PMS 476 (or its CMYK or RGB equivalent)

Tea: PMS 535 (or its CMYK or RGB equivalent)

Wine: PMS 222 (or its CMYK or RGB equivalent)

Foods: PMS 519 (or its CMYK or RGB equivalent)

Ephemera: PMS 390 (or its CMYK or RGB equivalent)

Art: PMS 549 (or its CMYK or RGB equivalent)

Product sheets are available for download from:

galleryespressocollective/templates.com

A login and password are required.


CO

FF

EE

TURKISH COFFEE

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smod tinci dunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim

commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulp utate velit esse

molestie conse quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et

iusto odio disim qui blandit praes ent lup tatum.

Azril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consec

tetuer adipi scing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna

ali quam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam

corper suscipit lobo rtis nisl ut ali quip ex ea commodo couat.

Duis autem vel eum iriure dolor in hend rerit in vulpu tate velit esse molestie conse quat,

vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignis sim qui

tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim

placerat facer possim assum.

Think of a vitner’s reserve and

you’ve got the idea. We receive a

steady stream of offer samples

from producers and importers who

are always looking to put their best

coffees on our table. Sometimes we

find an unexpeted treasure we

simply cannot resist. That is why we

created the Turkish coffee from the

best flavors around the world.


TE

A

VANILLA SPICE TEA














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tetuer adipi scing elit, sed diam

nonu mmy nibh eui smod tinci dunt

ut laoreet dolore magna aliquam

erat volutpat. Ut wisi enim ad

minim commodo consequat. Duis

autem vel eum iriure dolor in

hendrerit in vulp utate velit esse

molestie conse quat, vel illum

dolore eu feugiat nulla facilisis at

vero eros et accumsan et iusto odio


FO

OD

FRESH FRUIT CUP


























AR

T

THE 2009 GRADUATE EXHIBITION

























http://issuu.com/tzuniga/docs/galleryespresso_guidelines

Leo Lionni Website

problem

solution

fonts

lionni’s work is divided into either books or graphic design

create a single website where visitors can learn about his entire career

king cool and helvetica

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tracy zuniga

click to visit website

http://studentpages.scad.edu/~tzunig20/GRDS720/Project_B3A/index.htm

C l a s sS I Z E

m a t t e r s

Class Size Matters

problem

solution

specs

fonts

organization is underserved by its graphics


four color, muted primary color palette

helvetica neue, offi cina serif

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click to view brochure

http://issuu.com/tzuniga/docs/classsizematters

I immediately

felt peace.

Funny and ironic

that peace came

to both of us here.

Two months later,

Noah was given a

5 year prognosis.

I appreciate the

calm you still provide

me... and my son.

I’ve stayed here off and on since my son had his heart

transplant 16 years ago. Because of the comforts of this

home, I’ve been able to give 100% of myself while with him at

CM H . While here, I refill my tank. It goes without saying,

it’s always on empty when I arrive.

Thank you for blessing me as you have. I realize it takes

thousands of volunteers and millions of dollars to make this

home what it is for me to stay here. I do not take that for

granted, not for a second.

Ronald McDonald House Charities

problem

solution

specs

fonts

rmhc needed funding to build a new house in chicago

direct mail using a former residents letter urging donations

4-color direct mail :: 9" x 9" :: 12 pages

helvetica neue, georgia, and sunshine in my soul

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tracy zuniga

click to view direct mail

LOVE LETTER

http://issuu.com/tzuniga/docs/rmhc_dm

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Grow Package Design

problem

solution

specs

fonts

repackage a common item in a new sustainable package

package design that uses less paper and glue and also breaks down into useful garden items

9.65" x 9.65" x 3.09"

chocolate box and caslon

grow

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Grow Flower Bulb Point-of-Purchase

problem

solution

specs

fonts

display product in way that would be attention grabbing

utilize vertical space while showing end product use

h 6'5" :: d 3' :: w 1.0875' material: bamboo

chocolate box

grow

tracy zuniga

12 :: NOVEMBER :: 2010

6 3 0 . 6 3 9 . 0 9 6 1 t z u n i g a @ a m e r i t e c h . n e t s w a n z u n . c o mp e w

thank you

http://www.swanzun.com/

http://issuu.com/tzuniga/docs/zuniga_cv

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