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Full Service in branding, targeting, creativity & performance. Digital rates Q2-2020
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Page 1: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

Full Service in branding, targeting, creativity & performance.

Digital rates Q2-2020

Page 2: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

2

Table of contents1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 62. Video advertising 8 Video our offer 9 Video programmatic 10 3. Advanced data services 11 MH Data Studio 124. Performance packs 14 Performance products 15 5. High impact branding 16 High impact branding products 17 6. Digital formats 19 Digital advertising formats 20 Mobile advertising formats 217. Publi / Native article 22 Publi article 23 Native article 248. Audio advertising 25 9. Made in display / newsletters 27 10. Zimmo advertising 29 11. CIM internet reach 31 12. Region maps 34 13. Contact orders 44

Digital RATES 2020 - Q2

Page 3: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

Display advertising

Page 4: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

427/04/20

How to choose your target audience?

18 - 24 years

25 - 34 years

35 - 44 years

(*) For the possible regions, see the regions

of: nieuwsblad.be, gva.be, hbvl.be

45 - 54 years

55 - 64 years

+65 years

Hi! I’m IZI. Let me help you calculate the CPM rate of a digital campaign.

Trust me, it’s easy!

Digital RATES 2020 - Q2

Page 5: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 527/04/20

IZI CALCULATOR | DISPLAY CPM

AGE

18+ € 0

25+ € 1

35+ € 1

18-24 € 2

18-34 € 2

18-54 € 1

25-34 € 2

25-44 € 1

25-54 € 1

35-54 € 1

Millenials € 2

Silver Foxes 55+ € 1

Custom age € 3

SEX

Male/ Female € 0

Male € 1

Female € 1

WEALTH TARGETING

Wealth class 1-2 € 2

Wealth class 1-4 € 2

Wealth class 5-8 € 2

SPECIAL INTEREST

No selection € 0

Investors € 3

Car lovers € 1

Culture Lovers € 1

Multimedia Lovers € 1

Energy & Sustainability € 1

Fashion lovers € 1

Foodies € 1

Health fanatics € 1

Interior lovers € 1

Movie Lovers € 1

Music Lovers € 1

Parents with children € 1

Sports Fans € 1

Sports - Football Fans € 1

Sports - Cycling € 1

Travellers € 1

Business (B2B) € 3

Luxury lover € 3

INTENT

Cars € 2

Movers € 2

Immo € 2

CONTEXT

No selection / ROS € 0

Lifestyle € 3

News € 5

Sports Football € 5

Sports € 3

Culture, leisure & Media € 5

Business € 10

Food € 5

Housing € 5

Health € 5

Fashion € 5

Cars € 5

Travel € 5

Beauty € 5

Homepage € 3

Weather € 3

Slimmer leven € 10

START OFFER : € 5

TARGET AUDIENCE WHO DO YOU WANT TO TARGET OF WHERE DO YOU WANT TO ADVERTISE

OR

Custom segment € 3

Retargeting segment datastudio € 3

FORMATS WEBSITE

TV Leaderboard € 0

Medium Rectangle € 0

Halfpage € 3

Skyscraper / Sticky ad € 3

Takeover € 15

Paralax / Interscroller € 3

3D Cube € 1

IAB Billboard € 0

2 AD TV LB + MR € 12

2 AD TV LB + halfpage € 12

Page exclusive € 15

Mobile interstitial € 3

Run of network € 0

Run of newsbrands € 0

Popular € 1

Standaard.be € 7

gva.be € 3

hbvl.be € 3

nieuwsblad.be € 3

inmemoriam.be € 3

famme.be € 7

culy.be € 7

nsmbl.be € 7

manners.be € 7

zimmo.be € 3

TYPE SITE

HOW TO CALCULATE THE RIGHT CPM PRICE ? Start witch basic CPM (€ 5) + CPM Target audience + CPM Special Interest/Context + CPM Format + CPM Website

Run of network : newssites + WPK sites + zimmo.be + inmemoriam.be Run of newsbrands : nieuwsblad.be + gva.be + standaard.be + hbvl.be

Digital RATES 2020 - Q2

Page 6: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

627/04/20

Display | ProgrammaticImportant remark: All ad units are placed on our mobile sites as well. To ensure the maximum of quality you should also deliver the mobile and/or tablet format. See our tech specs for more details.

FLANDERS TODAY

DOMAINS

http://www.standaard.be/ http://www.madeinvlaamsbrabant.be/

http://www.nieuwsblad.be/ http://www.madeinantwerpen.be/

http://www.gva.be/ http://www.madeinoostvlaanderen.be/

http://www.hbvl.be/ http://www.www. madeinwest-vlaanderen.be

http://www.xpats.com/ http://www.madeinkempen.be/

http://www.flanderstoday.eu/ http://www.madeinmechelen.be/

http://www.famme.be/ http://www.madeinlimburg.be/

http://www.culy.be/ http://www.madeinmechelen.be/

APPS URL

dS Nieuws – IOS dS Nieuws – Android

https://itunes.apple.com/app/id506601384?mt=8 https://play.google.com/store/apps/details?id=com.twipemobile.dsmobile

gva mobile – IOS gva mobile – Android

https://itunes.apple.com/app/id582580393?mt=8 https://play.google.com/store/apps/details?id=be.concentra.gva.MediaApp

HBVL – Het Belang van Limburg – IOS HBVL – Het Belang van Limburg – Android

https://itunes.apple.com/app/id582293404?mt=8 https://play.google.com/store/apps/details?id=be.concentra.hbvl.MediaApp

Nieuwsblad.be Mobile – IOS Nieuwsblad.be Mobile – Android

https://itunes.apple.com/app/id539988296?mt=8 https://play.google.com/store/apps/details?id=com.twipemobile.nbmobile

AVAILABLE FORMATS DISPLAY

Halfpage

Skyscraper

Medium rectangle

Leaderboard

XL Leaderboard

Billboard + Mobile banner + Parallax (NEW)

TARGETING OPTIONS

Sex

Age

Special interest

Context

TRANSACTION TYPES

Programmatic guaranteed (Google Adex)

Preferred Deal

Private Auction

Open Auction

NEWS BRANDS WPK BRANDS OTHER BRANDS

Publisher ID: pub-3977246851012126

CLASSIFIEDS BRANDS

Digital RATES 2020 - Q2

Page 7: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 727/04/20

PMP DISPLAY

Sites

nieuwsblad.be € 4,4

gva.be € 4,4

hbvl.be € 4,4

standaard.be € 7,5

famme.be € 7,5

culy.be € 7,5

nsmbl.be € 7,5

manners.be € 7,5

The Bulletin € 2,5

Flanders Today € 2,5

Made in € 4,4

inmemoriam.be € 2

zimmo.be € 2

WEBSITE

Lifestyle € 7

News € 7

Sports € 7

Culture, Leisure & Media € 7

Business € 10

Food € 7

Housing € 7

Health € 7

Fashion € 7

Cars € 7

Travel € 7

Beauty € 7

Homepage € 7

CONTEXT

Socio demo + € 1

Behavorial + € 2

Intent + € 3

TARGETING

Run of Network € 3,5

PREFERRED DEAL

Sites

nieuwsblad.be € 5,7

gva.be € 5,7

hbvl.be € 5,7

standaard.be € 9,7

famme.be € 9,7

culy.be € 9,7

nsmbl.be € 9,7

manners.be € 9,7

The Bulletin € 3,2

Flanders Today € 3,2

Made in € 5,7

inmemoriam.be € 2,6

zimmo.be € 2,6

WEBSITE

Lifestyle € 9,1

News € 9,1

Sports € 9,1

Culture, leisure & Media € 9,1

Business € 13

Food € 9,1

Housing € 9,1

Health € 9,1

Fashion € 9,1

Cars € 9,1

Travel € 9,1

Beauty € 9,1

Homepage € 9,1

CONTEXT

Socio demo + € 1

Behavorial + € 2

Intent + € 3

TARGETING

Run of Network € 4,5

Publisher ID: pub-3977246851012126

Display | Programmatic

FLANDERS TODAY

NEWS BRANDS WPK BRANDS OTHER BRANDSCLASSIFIEDS BRANDS

Digital RATES 2020 - Q2

Page 8: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

Video advertising

Page 9: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 927/04/20

INSTREAM

LENGTH FORMAT CPM

max 30" skippable after 15’’ Pre-roll € 25

max 6’’ unskippable* Pre-roll € 15

Video | Our offerChoose your type of video campaignDependent on the goal of your campaign we now offer 2 different executions to get the best possible result. Also keep in mind there is no longer any agency commision charged on video advertising.There are no extra charges for contextual or location targeting. These are included in the basic format CPM price.

* 6’’ ads will be delivered on editorial video content of max 30’’

AGE

18+ € 0

18-34 € 3,5

35+ € 3

35-54 € 3

Custom audience € 5

SPECIAL INTEREST

No selection € 0

Custom € 5

Business (B2B) € 5

Car Lovers € 3,5

Fashion Lovers € 3,5

Foodies € 3,5

Health fanatics € 3,5

Interior lovers € 3,5

Parents with children € 3,5

Sport - Football Fans € 3,5

Sport Fans € 3,5

Travellers € 3,5

EXTRA

Weather targeting € 5

SEX

Male & Female € 0

Male € 1

Female € 1

TARGET AUDIENCE WHO DO YOU WANT TO TARGET OF WHERE DO YOU WANT TO ADVERTISE

WEBSITE

Run of Newsbrands € 0

Popular € 1

standaard.be € 7

gva.be € 3

hbvl.be € 3

nieuwsblad.be € 3

OUTSTREAM

FORMAT CPM

In-content € 13

Vertical video* € 20

CAPPING

No capping € 0

1 € 3

2 € 2

3 € 1

Instream : These video are pre-rolls and appear before video content on the Mediahuis websites. Outstream : These video ads appear between editorial content on the Mediahuis websites. Vertical video : Additional technical fee of € 250 for adding the parallax effect to the vertical video.

CAPPING

FORMAT

* mobile only

HOW TO CALCULATE THE RIGHT VIDEO CPM PRICE ? Start witch basic CPM + CPM socio demo + CPM special interest + CPM format + CPM website + CPM capping

Digital RATES 2020 - Q2

Page 10: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

1027/04/20

Video | ProgrammaticImportant remark: All ad units are placed on our mobile sites as well. To ensure the maximum of quality you should also deliver the mobile and/or tablet format. See our tech specs for more details.

DOMAINS

http://www.standaard.be/

http://www.nieuwsblad.be/

http://www.gva.be/

http://www.hbvl.be/

Publisher ID: pub-3977246851012126

AVAILABLE FORMATS VIDEO

Pre-roll

Outstream (Teads)

Pre-roll 6 seconds

TARGETING OPTIONS

Sex

Age

Special interest

Context

TRANSACTION TYPES

Programmatic guaranteed (Google Adex)

Preferred Deal

Private Auction

Open Auction

INSTREAM

LENGTH FORMAT CPM

Preroll max 30" skippable after 15’’ Pre-roll € 12

Preroll max 6’’ un-skippable* Pre-roll € 7

* 6’’ ads will be delivered on editorial video content of max 30’’

OUTSTREAM

FORMAT CPM

In-content € 10

PMP VIDEO

WEBSITE (Run of Network)

Portraits + € 1

Behavorial + € 2

Intent + € 3

TARGETTING

INSTREAM

LENGTH FORMAT CPM

Preroll max 30" skippable after 15’’ Pre-roll € 15,6

Preroll max 6’’ un-skippable* Pre-roll € 9,1

* 6’’ ads will be delivered on editorial video content of max 30’’

OUTSTREAM

FORMAT CPM

In-content € 13

PREFERRED DEAL VIDEO

WEBSITE (Run of Network)

Portraits + € 1

Behavorial + € 2

Intent + € 3

TARGETTING

Digital RATES 2020 - Q2

Page 11: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

Advanced data services

Page 12: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 1227/04/20

MH Data Studio | Data insights & profiling

BASIC PACK € 1.500General report with sociodemographic profile of the visitors of the advertisers’ site

Quarterly updates of the report

(re)targeting of the visitors of our news sites

Based on a pixel on the advertiser’s website

Conditions

• Yearly fee

• Can be used as an add-on for all digital campaigns or can be a stand alone service

• No additional discount

ADVANCED ADD-ONS

Additional profiling data: interest segments, puchase intent, reading behavior,… € 600Tailor-made segments based on the visitors profiles € 400Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000Lookalike modelling € 800Follow-up of vistor profiles & tailormade segments, including reporting on KPI's of the campaign € 300

Digital RATES 2020 - Q2

Page 13: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 1327/04/20

MH Data Studio | Database matching

BASIS PACK € 1.500Identify your customers on the Mediahuis sites, exclude them from campaigns to reach only new client or include your existing client to

sell additional products

Match your customer / prospect database with our readers database

Conditions

• Yearly fee

• Can be used as an add-on for all digital campaigns or can be a stand alone service

• No additional discount

• Your database contains at least 50.000 people including at least first name, last name and e-mail address. Date of birth, location, phone number are optional fields.

• Format of database is a csv file

ADVANCED ADD-ONS

Database analysis & identification of segments based on behavior of visitors/clients/prospects € 400Lookalike modelling € 800Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000Keep the database up to date, monthly or weekly frequency € 100 / update

"Monitoring of the database Monitoring of monthly evolution of the data base including reporting. Quarterly face2face presentations" € 800

Digital RATES 2020 - Q2

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Performance packs

Page 15: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 1527/04/20

CPC TARIFF€ 1

Performance Products

Run of Network Clicks

ConditionsPerformance campaigns and all related visuals must be approved by Mediahuis. In order to optimize campaign results, all campaigns must abide by some rules:

Period: Minimum of 1 month

Capping: Capping 2 per day for all performance based campaigns

CTA: An explicit call-to-action for a clear offer must be present in every frame

Landingpage: The click-through-URL must link to a landing page where one can fullfill the CTA immediately

CTR: If a minimum overall CTR of 0,09 % is not met after the first quarter of the campaign, new visuals should be delivered

Targetting: No socio demographic or behavioural targeting options available

FORMAT DESKTOP MOBILE

Advertorial 300 x 100 300 x 100

Digital RATES 2020 - Q2

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High impact branding

Page 17: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 1727/04/20

High impact branding products

* RON: nieuwsblad.be, gva.be, hbvl.be, standaard.be ** Popular: nieuwsblad.be, gva.be, hbvl.be

Buy all homepage impressions of a specific format for 1 day and reach out to all site visitors.

COST PER DAY DE STANDAARD NIEUWSBLAD GVA HBVL RUN OF NEWS SITES* POPULAR**

TV Leaderboard € 7.875 € 14.290 € 2.810 € 2.860 € 15.755 € 14.970

Medium Rectangle € 8.030 € 15.990 € 2.890 € 2.855 € 16.930 € 16.300

Halfpage / Sticky Ad + Mobile MR € 8.715 € 17.635 € 3.245 € 3.325 € 22.250 € 19.800

Take over € 23.200 € 57.990 € 11.240 € 10.895 € 86.855 € 73.155

DESKTOP + MOBILE : 100% HOMEPAGE + ROS CAPPING 1

Take over Run of sites (ROS)

medium rectangle

Leaderboard

Half-page / Sticky Ad

Digital RATES 2020 - Q2

Page 18: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 1827/04/20

High impact branding products

Run on community pages

medium rectangle

CPW - COMMUNITY PAGES

COST PER WEEK NIEUWSBLAD GVA HBVL

TV Leaderboard € 560 € 610 € 820

Medium Rectangle € 560 € 610 € 720

Halfpage / Sticky Ad + Mobile MR € 460 € 530 € 720

Take over € 990 € 1.100 € 1.350

Buy all community homepage impressions of a specific format for 1 day and reach out to all community site visitors.

Take over

Half-page / Sticky Ad

Digital RATES 2020 - Q2

Page 19: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

Digital formats

Page 20: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

2027/04/20

Digital advertising formats

For details go to the ‘Digital’ PDF on https://mediahuis.be/en/advertising/technisch/

MEDIUM RECTANGLE

Medium Rectangle

300x250

300x250 or

320x250

WALLPAPER

Wallpaper 1680x1000

VIDEO

Pre-roll 1280x720 (recommended)

TV-LEADERBOARD

TV Leaderboard995x250

320x200

IAB Bilboard970x250

320x200

STICKY AD/ SKYSCRAPER

Sticky Ad (Skyscraper)160x600

320x250

*

HALF PAGE

Half Page300x600

320x250

*

* Our mobile Sticky Ad / Halfpage formats aren’t available, they are replaced by a Mobile IMU.

Digital RATES 2020 - Q2

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2127/04/20

Mobile advertising formats

MOBILE TAKEOVER

Mobile TV Leaderboard / IAB Bilboard 320 x 200

Mobile IMU 320 x 250

PARALAX (MOBILE ONLY)

Paralax 300x600

3D CUBE (MOBILE ONLY)

3D Cube 320x250

VERTICAL VIDEO (MOBILE ONLY)

Paralax 1280 x 1980 (recommended)

For details go to the ‘Digital’ PDF on https://mediahuis.be/en/advertising/technisch/

Digital RATES 2020 - Q2

Page 22: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

Publi / Native article

Page 23: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 2327/04/20

Nieuw

Responding to the trend of content marketing, but bearing in mind that business managers also want to put their case and brand name in the spotlight, Mediahuis offers advertisers the opportunity to set up a publication page on our news sites.

Such a page is always combined with boosters on our news sites, so we are sure that your message and brand is sufficiently brought to the attention of our visitors.

Publi article

SITE* RATE** FORMAT BOOSTER - TRAFFIC DRIVERS

hbvl.be or

gva.beof

nieuwsblad.be

€ 1.950 fixed format

1 week medium rectangle - provincial (= newsletter)

1 week medium rectangle - 1 region cluster of your choice

medium rectangle 250.000 targeted impressions

PUBLI ARTICLE WITH CONTENT

* 1 article, with or without take-over

** exclusive technical cost (€ 500 for layout / copywriting / creation of medium rectangle)

Digital RATES 2020 - Q2

Page 24: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 2427/04/20

Nieuw

Responding to the trend of content marketing and the increasing demand for distribution channels for own content, offers Mediahuis advertisers the opportunity to set up a native content page on our news sites.

Such a page is always combined with native boosters on our news sites, so we are sure that your message gets enough attention from our visitors. You therefore only pay for the number of people who has read your content thanks to the reach of our Mediahuis news brands.

Native article

RATE COST PER READ

number of reads rate/click total*

6.000 € 1,30 € 7.800

7.000 € 1,30 € 9.100

8.000 € 1,30 € 10.400

9.000 € 1,30 € 11.700

10.000 € 1,30 € 12.500

11.000 € 1,25 € 13.750

12.000 € 1,25 € 15.000

13.000 € 1,25 € 16.250

14.000 € 1,25 € 16.800

15.000 € 1,20 € 18.000

16.000 € 1,20 € 19.200

17.000 € 1,20 € 20.400

18.000 € 1,20 € 21.600

19.000 € 1,20 € 21.850

20.000 € 1,15 € 23.000

> 20.000 € 1,15

* exclusive technical / production cost

GUIDING TECHNICAL PRODUCTION COST

Fix set up cost € 300

Copywriting per article € 450

Video integration (production) € 3.000 - € 5.000

Digital RATES 2020 - Q2

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Audio advertising

Page 26: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 2627/04/20

Audio | Our offer

dS Audio

FORMAT DS AUDIO NIEUWSBLAD PODCASTS

Midroll - max 30’’ € 12.000 € 5.000

OPTION

Technical fee (creation of sponsored message by Mediahuis) € 1.500

* Price per month. Min commitment = 1 month

dS Audio is the daily podcast of de Standaard (5 episodes a week). Each episode handles a different socially relevant topic with a focus on quality, innovation and opinion.

Nieuwsblad PodcastsHet Nieuwsblad is big on sports. Now, the total experience of this popular newsbrand is even more complete with ‘Sjotcast’, the weekly football podcast of Het Nieuwsblad and ‘De Koers is van Ons’, a podcast about all the cycling news.

Digital RATES 2020 - Q2

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Made indisplay / newsletters

Page 28: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 2827/04/20

NieuwMade in display / newsletters

DISPLAY ADVERTISING

rate (cost per mile)

Medium Rectangle Slot 1 € 14

Medium Rectangle Slot 2 € 10

Sticky Ad € 16

Advertorial € 8

Floating Regional - 5000.000 impressions - € 4.000 € 8

Floating National - 1.000.000 impressions - € 7.000 € 7

Arrondissement targetting at premium + € 5

Arrondissement targetting at floating + € 7

NEWSLETTERS

rate (cost per week)

Medium Rectangle Text link

Limburg € 1.100 € 700

Kempen € 700 € 500

Antwerpen € 800 € 600

Mechelen € 300 € 200

East-Flanders € 700 € 500

Flemish Brabant / West-Flanders € 600 € 400

National € 3.250 € 2.450

PARTNERMAILING

rate (cost per day)

Limburg € 6.000

Kempen € 3.300

Antwerpen € 4.100

Mechelen € 1.500

East-Flanders € 3.300

West-Flanders € 2.600

Flemish Brabant € 2.800

National € 20.000

Digital RATES 2020 - Q2

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Zimmoadvertising

Page 30: Digital rates Q2-2020 - Mediahuis€¦ · 1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 6 2. Video advertising 8 Video

General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 3027/04/20

NieuwZimmo advertising

DISPLAY ADVERTISING

rate

Leaderboard € 8

Medium Rectangle € 8

Halfpage € 11

TARGETTING

rate

Region / province, type offer, type real estate, price, #bedrooms, EPC-rating € 2

CONTENT MARKETING

rate

Sponsored article on Zimmo blog, featured in Zimmo newsletter, trafficbuilding, social sharing Zimmo € 3.075

NATIVE ADVERTISING

rate

Dossier on Zimmo blog, 5 articles, featured in Zimmo newsletter, trafficbuilding, social sharing Zimmo Content creation included € 11.000

PARTNERMAILING

rate

Reach 340.000 real estate enthousiasts with your personalized message! € 12.500

ZIMMOZimmo is the only real estate platform with a true 360°-approach. Through a perfect mix of online, print and mobile media we bring our high-quality real estate offering and professional advice to each Belgian.The brand Zimmo encompasses the classifieds site zimmo.be, which hosts more than 130.000 real estate ads and reaches well over 4,5 million visitors each month. Every day, Zimmo also diffuses the most recent real estate offerings through the 4 newsbrands of Mediahuis: Het Nieuwsblad, De Standaard, Gazet van Antwerpen and Het Belang van Limburg. In addition, we publish informative dossiers about construction, home improvement and investing in real estate.

Or....Go à la carte!• Performance or lead packs

• Tailor-made integrations or partnerships

• Zimmo.tv

Contact us via [email protected]

Digital RATES 2020 - Q2

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CIM internet reach

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3227/04/20

Source: CIM Internet – January 2020 – 12+ – all devices

Terms and conditions are available on demand or via https://mediahuis.be/en/sales-conditions/

REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 278.132 1.756.613 1.264.927 39.212.367

Homepage 90.203 356.079 348.503 10.810.152

Nieuws & Opinie 240.512 1.591.076 785.251 24.352.705

Lifestyle 26.533 334.463 38.531 1.190.212

Biz 42.009 527.691 61.550 1.904.279

Sport 19.956 236.930 31.092 955.020

REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 902.082 3.313.134 4.535.834 140.541.980

Homepage 188.396 587.047 1.068.787 33.112.951

Nieuws 656.735 2.787.463 1.950.671 60.441.582

Sportwereld 178.062 1.241.450 564.101 17.481.855

Lifestyle 148.689 1.373.992 261.385 8.103.801

Regio 136.500 1.480.055 262.965 8.153.175

Biz 9.598 213.591 12.850 378.724

Extra 245.432 1.814.095 415.074 12.869.890

REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 230.164 1.561.778 945.987 29.342.647

Homepage 59.688 191.624 270.651 8.395.657

Nieuws 78.777 714.935 173.122 5.364.501

Sport 29.175 274.715 57.127 1.773.510

Lifestyle 9.693 202.885 17.213 532.399

Extra 29.996 390.989 102.741 3.189.631

Regio 150.419 1.124.690 325.133 10.086.949

REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 160.998 1.000.480 733.279 22.731.803

Homepage 52.174 249.445 243.536 7.556.725

Nieuws 82.753 646.433 185.003 5.735.679

Sport 25.011 216.559 56.580 1.753.732

Lifestyle 10.713 197.924 20.032 615.104

Regio 80.495 544.967 181.447 5.624.455

Overview ReachSTANDAARD.be NIEUWSBLAD.be

GVA.be HBVL.be

REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 93.429 883.577 553.100 17.160.748

ZIMMO.be

REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 8.359 259.133 18.669 578.740

MADE IN

Source: Cxense – January 2020 – all devices

RUN OF NETWORK REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 1.308.778 3.882.246 8.033.127 248.989.546

CONNECT POPULAR REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH

Run of Site 1.112.190 3.541.769 6.215.100 192.616.430

Digital RATES 2020 - Q2

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3327/04/20

Source: Google Ad Manager - forecasting May 2020

Terms and conditions are available on demand or via https://mediahuis.be/en/sales-conditions/

CPD campaigns – average daily impressions

RUN OF NEWS POPULAR

100% HP + ROS CAP 1 DE STANDAARD NIEUWSBLAD GVA HBVL NEWS SITES

TV Leaderboard 1.029.072 2.801.779 550.561 560.340 4.941.751 3.912.679

Medium Rectangle 1.049.572 3.134.966 566.348 559.352 5.310.238 4.260.666

Halfpage / Sticky Ad + Mobile MR 911.131 2.514.405 462.482 473.848 4.361.866 3.450.735

Take over 1.347.686 3.954.964 766.428 743.007 6.812.085 5.464.399

NEWS SITES

Digital RATES 2020 - Q2

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Region maps

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3527/04/20

Region map

Antwerpen

Mechelen

Turnhout

Kruibeke

Zwijndrecht

Stabroek

KapellenBrasschaat

Brecht

Malle

SchotenSchilde

Wijnegem

Wommelgem

BorsbeekMortsel

Edegem

Hemiksem

Bornem

Aartselaar

Schelle

NielBoom

Puurs -St-Amands

Willebroek

Rumst

Kontich Lint

Hove

Boechout

Lier

Ranst

Duffel

Nijlen

Berlaar

Zandhoven

Herenthout

Grobbendonk

Bonheiden

Putte

Heist-op-den-Berg

Hulshout Herselt

Westerlo

Olen

GeelHerentals

KasterleeLilleZoersel

Meerhout

Laakdal

Balen

Mol

DesselRetie

Oud-TurnhoutVosselaarBeerse

Rijkevorsel

HoogstratenWuustwezel

Kalmthout

Essen

Merksplas

Baarle-Hertog

Ravels

Arendonk

LonderzeelKapelle-op-den-bos

Zemst Boortmeerbeek

Keerbergen

Vorselaar

Sint-Katelijne-Waver

ZandvlietBerendrecht

Lillo

Merksem

Ekeren

Hoboken

Wilrijk

BerchemBorgerhout

Deurne

1 Metropool Noord

2

3

4

5

6

7

Kempen Noord

Mechelen

Metropool Zuid

Metropool Stad

Metropool Stad Zuid

Kempen Zuid

3

1

7

6

5

4

2

Digital RATES 2020 - Q2

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3627/04/20

Region map

1 Lommel (Noord)

2

3

4

5

6

7

Sint-Truiden (Zuid-West)

Tongeren (Zuid-Oost)

Beringen (West)

Genk

Bree (Oost)

Hasselt

Maaseik

Hasselt

Tongeren

Lommel

Pelt

Hamont-Achel

Bocholt

Peer Bree Kinrooi

Hechtel-EkselLeopoldsburg

Ham

TessenderloBeringen

Heusden-ZolderHouthalen-Helchteren

Oudsbergen

As

Dilsen-Stokkem

MaasmechelenGenk

Zutendaal

ZonhovenLummen

Halen Herk-de-Stad

Diepenbeek

Lanaken

BilzenAlken

NieuwerkerkenKortessem

WellenHoeselt

Riemst

St-Truiden

Gingelom

Borgloon

Heers Voeren

Diest

Geetbets

Zoutleeuw

Landen Herstappe

1

2

3

5

7

6

4

Digital RATES 2020 - Q2

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3727/04/20

Region map

Brugge

Veurne

Diksmuide

Ieper

Roeselare

Kortrijk

Tielt

Gent

Eeklo

Sint-niklaas

Oudenaarde

Aalst

Antwerpen

Mechelen

Turnhout

Maaseik

Hasselt

Tongeren

Halle

BrusselBruxelles

Leuven

Dendermonde

Oostende

Knokke-Heist

Damme

Blankenberge

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Vleteren

Poperinge Zonnebeke

Moorslede

Izegem

Ledegem

Lendelede

HeuvellandMesen

WervikMenen

Wevelgem

KuurneHarelbeke

Deerlijk

Zwevegem

Avelgem

Anzegem

Waregem

OostrozebekeIngelmunster

Meulebeke

Ardooie

Pittem

Dentergem

Ruislede

Beernem

Maldegem

LievegemEvergem

St-Laureins

Kaprijke

Assenede

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Temse

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Maarkedal

Ronse

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Zwalm

BrakelLierde

Geraardsbergen

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Erpe-Mere

Haaltert

Sint-Lievens-Houtem

Oosterzele

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Aartselaar

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Ranst

Duffel

Nijlen

Berlaar

Zandhoven

Herenthout

Grobbendonk

Bonheiden

Putte

Heist-op-den-Berg

Hulshout Herselt

Westerlo

OlenGeelHerentals

Kasterlee

LilleZoersel

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MaasmechelenGenk

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Wielsbeke

Aalter

1

2

3

5

7

6

4

8

9

10

19

18

17

16

15

1413

12

11

20

21

33

31

30

29

32

28

27

26

25

24

23

22

34

35

Digital RATES 2020 - Q2

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3827/04/20

Region map | West-Flanders

1 Roeselare

2

3

4

5

6

7

Ieper

Diksmuide

Waregem

Kortrijk

Tielt

Oostende

Brugge

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Ieper

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Knokke-Heist

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1

2

3

5

7

6

4

8 Brugge

9 Torhout

8

9

Digital RATES 2020 - Q2

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3927/04/20

Region map | East-Flanders

10 Eeklo

11

12

13

14

15

16

Gavere

Lochristi

Gent

Deinze

Aalter

Oudenaarde

17 Dendermonde

18 Ninove

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Berlare

Buggenhout

11

20

19

18

17

16

15

10

14

13

12

19 Sint-Niklaas

20 Lokeren

Digital RATES 2020 - Q2

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4027/04/20

Region map | Flemish Brabant

21 Halle

22

23

24

25

26

27

Tienen

Haacht

Leuven

Asse

Brussel

Diest

Halle

Brussel

Bruxelles

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22

26

25

21

24

2723

Digital RATES 2020 - Q2

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4127/04/20

Region map | Antwerp

28 Antwerpen

29

30

31

32

33 Geel

Turnhout

Lier

Mechelen

Wijnegem

Antwerpen

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29

32

30

28

31

33

Digital RATES 2020 - Q2

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4227/04/20

Region map | Limburg

34 Hasselt

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Digital RATES 2020 - Q2

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4327/04/20

Region map

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Meise

emmel

VI

Lebbeke

LAALST

Geraardsbergen

Ninove

Denderleeuw

Haaltert

Opwijk

Londerzeel

Kapelle-op-den-Bos

L

Buggenhout

Gooik

T

A

Roosdaal

Liedekerkeernat

�igem

Merchtem

f

OUDENAARDE

Melle etteren

Gavere

ortegem-Petegem

Kluisbergen

Maarkedal

Ronse

Horebeke

Zwalm

BrakelLierde

HerzeleZottegem

Erpe-MereSint-Lievens-Houtem

Oosterzele

Wichelen

Lede

Aalter

W

Sint-Martens-Latem Merelbeke

Deinze

Kruisem

Nazareth

De PinteArdooie

W

ROESELARE

TRIJK

Hooglede

Staden

Moorslede

LedegemLendelede

KuurneHarelbeke

DeerlijkAnzegem

T

Meulebeke

Pittem

Dentergem

Lichtervelde

Zulte

aregem

TIE L

Wingene

W

Ruislede

Wielsbeke

Izegem OostrozebekeIngelmunster

Zwevegem

velgem

Spiere-Helkijn

KO R

A

Menen

evelgem

IEPER

Lo-Reninge

Vleteren

Poperinge

HeuvellandMesen

W

W

Houthulst

Zonnebeke

ervik

Langemark-Poelkapelle

Kortemark

orhoutVEURNE

DIKSMUIDE

OOSTENDE

JabbekeOudenburg

Gistel

Nieuwpoort

Alveringem

Koekelaere

Zedelgem

Middelkerke

Koksijde

De Panne

Ichtegem

T

OostkampBeernem

EEKLO

Maldegem

Lievegem

St-Laureins

BRUGGE

Knokke-Heist

Damme

Blankenberge

De Haan

BredeneZuienkerke

1

2

3

4

5

West-Flanders

East-Flanders

Flemish Brabant

Antwerp

Limburg

3

2

1

4

5

Digital RATES 2020 - Q2

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