Full Service in branding, targeting, creativity & performance.
Digital rates Q2-2020
2
Table of contents1. Display advertising 3 How to choose target audience? 4 IZI calculator / display CPM 5 Display programmatic 62. Video advertising 8 Video our offer 9 Video programmatic 10 3. Advanced data services 11 MH Data Studio 124. Performance packs 14 Performance products 15 5. High impact branding 16 High impact branding products 17 6. Digital formats 19 Digital advertising formats 20 Mobile advertising formats 217. Publi / Native article 22 Publi article 23 Native article 248. Audio advertising 25 9. Made in display / newsletters 27 10. Zimmo advertising 29 11. CIM internet reach 31 12. Region maps 34 13. Contact orders 44
Digital RATES 2020 - Q2
Display advertising
427/04/20
How to choose your target audience?
18 - 24 years
25 - 34 years
35 - 44 years
(*) For the possible regions, see the regions
of: nieuwsblad.be, gva.be, hbvl.be
45 - 54 years
55 - 64 years
+65 years
Hi! I’m IZI. Let me help you calculate the CPM rate of a digital campaign.
Trust me, it’s easy!
Digital RATES 2020 - Q2
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 527/04/20
IZI CALCULATOR | DISPLAY CPM
AGE
18+ € 0
25+ € 1
35+ € 1
18-24 € 2
18-34 € 2
18-54 € 1
25-34 € 2
25-44 € 1
25-54 € 1
35-54 € 1
Millenials € 2
Silver Foxes 55+ € 1
Custom age € 3
SEX
Male/ Female € 0
Male € 1
Female € 1
WEALTH TARGETING
Wealth class 1-2 € 2
Wealth class 1-4 € 2
Wealth class 5-8 € 2
SPECIAL INTEREST
No selection € 0
Investors € 3
Car lovers € 1
Culture Lovers € 1
Multimedia Lovers € 1
Energy & Sustainability € 1
Fashion lovers € 1
Foodies € 1
Health fanatics € 1
Interior lovers € 1
Movie Lovers € 1
Music Lovers € 1
Parents with children € 1
Sports Fans € 1
Sports - Football Fans € 1
Sports - Cycling € 1
Travellers € 1
Business (B2B) € 3
Luxury lover € 3
INTENT
Cars € 2
Movers € 2
Immo € 2
CONTEXT
No selection / ROS € 0
Lifestyle € 3
News € 5
Sports Football € 5
Sports € 3
Culture, leisure & Media € 5
Business € 10
Food € 5
Housing € 5
Health € 5
Fashion € 5
Cars € 5
Travel € 5
Beauty € 5
Homepage € 3
Weather € 3
Slimmer leven € 10
START OFFER : € 5
TARGET AUDIENCE WHO DO YOU WANT TO TARGET OF WHERE DO YOU WANT TO ADVERTISE
OR
Custom segment € 3
Retargeting segment datastudio € 3
FORMATS WEBSITE
TV Leaderboard € 0
Medium Rectangle € 0
Halfpage € 3
Skyscraper / Sticky ad € 3
Takeover € 15
Paralax / Interscroller € 3
3D Cube € 1
IAB Billboard € 0
2 AD TV LB + MR € 12
2 AD TV LB + halfpage € 12
Page exclusive € 15
Mobile interstitial € 3
Run of network € 0
Run of newsbrands € 0
Popular € 1
Standaard.be € 7
gva.be € 3
hbvl.be € 3
nieuwsblad.be € 3
inmemoriam.be € 3
famme.be € 7
culy.be € 7
nsmbl.be € 7
manners.be € 7
zimmo.be € 3
TYPE SITE
HOW TO CALCULATE THE RIGHT CPM PRICE ? Start witch basic CPM (€ 5) + CPM Target audience + CPM Special Interest/Context + CPM Format + CPM Website
Run of network : newssites + WPK sites + zimmo.be + inmemoriam.be Run of newsbrands : nieuwsblad.be + gva.be + standaard.be + hbvl.be
Digital RATES 2020 - Q2
627/04/20
Display | ProgrammaticImportant remark: All ad units are placed on our mobile sites as well. To ensure the maximum of quality you should also deliver the mobile and/or tablet format. See our tech specs for more details.
FLANDERS TODAY
DOMAINS
http://www.standaard.be/ http://www.madeinvlaamsbrabant.be/
http://www.nieuwsblad.be/ http://www.madeinantwerpen.be/
http://www.gva.be/ http://www.madeinoostvlaanderen.be/
http://www.hbvl.be/ http://www.www. madeinwest-vlaanderen.be
http://www.xpats.com/ http://www.madeinkempen.be/
http://www.flanderstoday.eu/ http://www.madeinmechelen.be/
http://www.famme.be/ http://www.madeinlimburg.be/
http://www.culy.be/ http://www.madeinmechelen.be/
APPS URL
dS Nieuws – IOS dS Nieuws – Android
https://itunes.apple.com/app/id506601384?mt=8 https://play.google.com/store/apps/details?id=com.twipemobile.dsmobile
gva mobile – IOS gva mobile – Android
https://itunes.apple.com/app/id582580393?mt=8 https://play.google.com/store/apps/details?id=be.concentra.gva.MediaApp
HBVL – Het Belang van Limburg – IOS HBVL – Het Belang van Limburg – Android
https://itunes.apple.com/app/id582293404?mt=8 https://play.google.com/store/apps/details?id=be.concentra.hbvl.MediaApp
Nieuwsblad.be Mobile – IOS Nieuwsblad.be Mobile – Android
https://itunes.apple.com/app/id539988296?mt=8 https://play.google.com/store/apps/details?id=com.twipemobile.nbmobile
AVAILABLE FORMATS DISPLAY
Halfpage
Skyscraper
Medium rectangle
Leaderboard
XL Leaderboard
Billboard + Mobile banner + Parallax (NEW)
TARGETING OPTIONS
Sex
Age
Special interest
Context
TRANSACTION TYPES
Programmatic guaranteed (Google Adex)
Preferred Deal
Private Auction
Open Auction
NEWS BRANDS WPK BRANDS OTHER BRANDS
Publisher ID: pub-3977246851012126
CLASSIFIEDS BRANDS
Digital RATES 2020 - Q2
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 727/04/20
PMP DISPLAY
Sites
nieuwsblad.be € 4,4
gva.be € 4,4
hbvl.be € 4,4
standaard.be € 7,5
famme.be € 7,5
culy.be € 7,5
nsmbl.be € 7,5
manners.be € 7,5
The Bulletin € 2,5
Flanders Today € 2,5
Made in € 4,4
inmemoriam.be € 2
zimmo.be € 2
WEBSITE
Lifestyle € 7
News € 7
Sports € 7
Culture, Leisure & Media € 7
Business € 10
Food € 7
Housing € 7
Health € 7
Fashion € 7
Cars € 7
Travel € 7
Beauty € 7
Homepage € 7
CONTEXT
Socio demo + € 1
Behavorial + € 2
Intent + € 3
TARGETING
Run of Network € 3,5
PREFERRED DEAL
Sites
nieuwsblad.be € 5,7
gva.be € 5,7
hbvl.be € 5,7
standaard.be € 9,7
famme.be € 9,7
culy.be € 9,7
nsmbl.be € 9,7
manners.be € 9,7
The Bulletin € 3,2
Flanders Today € 3,2
Made in € 5,7
inmemoriam.be € 2,6
zimmo.be € 2,6
WEBSITE
Lifestyle € 9,1
News € 9,1
Sports € 9,1
Culture, leisure & Media € 9,1
Business € 13
Food € 9,1
Housing € 9,1
Health € 9,1
Fashion € 9,1
Cars € 9,1
Travel € 9,1
Beauty € 9,1
Homepage € 9,1
CONTEXT
Socio demo + € 1
Behavorial + € 2
Intent + € 3
TARGETING
Run of Network € 4,5
Publisher ID: pub-3977246851012126
Display | Programmatic
FLANDERS TODAY
NEWS BRANDS WPK BRANDS OTHER BRANDSCLASSIFIEDS BRANDS
Digital RATES 2020 - Q2
Video advertising
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 927/04/20
INSTREAM
LENGTH FORMAT CPM
max 30" skippable after 15’’ Pre-roll € 25
max 6’’ unskippable* Pre-roll € 15
Video | Our offerChoose your type of video campaignDependent on the goal of your campaign we now offer 2 different executions to get the best possible result. Also keep in mind there is no longer any agency commision charged on video advertising.There are no extra charges for contextual or location targeting. These are included in the basic format CPM price.
* 6’’ ads will be delivered on editorial video content of max 30’’
AGE
18+ € 0
18-34 € 3,5
35+ € 3
35-54 € 3
Custom audience € 5
SPECIAL INTEREST
No selection € 0
Custom € 5
Business (B2B) € 5
Car Lovers € 3,5
Fashion Lovers € 3,5
Foodies € 3,5
Health fanatics € 3,5
Interior lovers € 3,5
Parents with children € 3,5
Sport - Football Fans € 3,5
Sport Fans € 3,5
Travellers € 3,5
EXTRA
Weather targeting € 5
SEX
Male & Female € 0
Male € 1
Female € 1
TARGET AUDIENCE WHO DO YOU WANT TO TARGET OF WHERE DO YOU WANT TO ADVERTISE
WEBSITE
Run of Newsbrands € 0
Popular € 1
standaard.be € 7
gva.be € 3
hbvl.be € 3
nieuwsblad.be € 3
OUTSTREAM
FORMAT CPM
In-content € 13
Vertical video* € 20
CAPPING
No capping € 0
1 € 3
2 € 2
3 € 1
Instream : These video are pre-rolls and appear before video content on the Mediahuis websites. Outstream : These video ads appear between editorial content on the Mediahuis websites. Vertical video : Additional technical fee of € 250 for adding the parallax effect to the vertical video.
CAPPING
FORMAT
* mobile only
HOW TO CALCULATE THE RIGHT VIDEO CPM PRICE ? Start witch basic CPM + CPM socio demo + CPM special interest + CPM format + CPM website + CPM capping
Digital RATES 2020 - Q2
1027/04/20
Video | ProgrammaticImportant remark: All ad units are placed on our mobile sites as well. To ensure the maximum of quality you should also deliver the mobile and/or tablet format. See our tech specs for more details.
DOMAINS
http://www.standaard.be/
http://www.nieuwsblad.be/
http://www.gva.be/
http://www.hbvl.be/
Publisher ID: pub-3977246851012126
AVAILABLE FORMATS VIDEO
Pre-roll
Outstream (Teads)
Pre-roll 6 seconds
TARGETING OPTIONS
Sex
Age
Special interest
Context
TRANSACTION TYPES
Programmatic guaranteed (Google Adex)
Preferred Deal
Private Auction
Open Auction
INSTREAM
LENGTH FORMAT CPM
Preroll max 30" skippable after 15’’ Pre-roll € 12
Preroll max 6’’ un-skippable* Pre-roll € 7
* 6’’ ads will be delivered on editorial video content of max 30’’
OUTSTREAM
FORMAT CPM
In-content € 10
PMP VIDEO
WEBSITE (Run of Network)
Portraits + € 1
Behavorial + € 2
Intent + € 3
TARGETTING
INSTREAM
LENGTH FORMAT CPM
Preroll max 30" skippable after 15’’ Pre-roll € 15,6
Preroll max 6’’ un-skippable* Pre-roll € 9,1
* 6’’ ads will be delivered on editorial video content of max 30’’
OUTSTREAM
FORMAT CPM
In-content € 13
PREFERRED DEAL VIDEO
WEBSITE (Run of Network)
Portraits + € 1
Behavorial + € 2
Intent + € 3
TARGETTING
Digital RATES 2020 - Q2
Advanced data services
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 1227/04/20
MH Data Studio | Data insights & profiling
BASIC PACK € 1.500General report with sociodemographic profile of the visitors of the advertisers’ site
Quarterly updates of the report
(re)targeting of the visitors of our news sites
Based on a pixel on the advertiser’s website
Conditions
• Yearly fee
• Can be used as an add-on for all digital campaigns or can be a stand alone service
• No additional discount
ADVANCED ADD-ONS
Additional profiling data: interest segments, puchase intent, reading behavior,… € 600Tailor-made segments based on the visitors profiles € 400Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000Lookalike modelling € 800Follow-up of vistor profiles & tailormade segments, including reporting on KPI's of the campaign € 300
Digital RATES 2020 - Q2
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 1327/04/20
MH Data Studio | Database matching
BASIS PACK € 1.500Identify your customers on the Mediahuis sites, exclude them from campaigns to reach only new client or include your existing client to
sell additional products
Match your customer / prospect database with our readers database
Conditions
• Yearly fee
• Can be used as an add-on for all digital campaigns or can be a stand alone service
• No additional discount
• Your database contains at least 50.000 people including at least first name, last name and e-mail address. Date of birth, location, phone number are optional fields.
• Format of database is a csv file
ADVANCED ADD-ONS
Database analysis & identification of segments based on behavior of visitors/clients/prospects € 400Lookalike modelling € 800Enrich the profile of the visitors by adding additions data layers from e.g. Bisnode, EDM,… € 1.000Keep the database up to date, monthly or weekly frequency € 100 / update
"Monitoring of the database Monitoring of monthly evolution of the data base including reporting. Quarterly face2face presentations" € 800
Digital RATES 2020 - Q2
Performance packs
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 1527/04/20
CPC TARIFF€ 1
Performance Products
Run of Network Clicks
ConditionsPerformance campaigns and all related visuals must be approved by Mediahuis. In order to optimize campaign results, all campaigns must abide by some rules:
Period: Minimum of 1 month
Capping: Capping 2 per day for all performance based campaigns
CTA: An explicit call-to-action for a clear offer must be present in every frame
Landingpage: The click-through-URL must link to a landing page where one can fullfill the CTA immediately
CTR: If a minimum overall CTR of 0,09 % is not met after the first quarter of the campaign, new visuals should be delivered
Targetting: No socio demographic or behavioural targeting options available
FORMAT DESKTOP MOBILE
Advertorial 300 x 100 300 x 100
Digital RATES 2020 - Q2
High impact branding
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 1727/04/20
High impact branding products
* RON: nieuwsblad.be, gva.be, hbvl.be, standaard.be ** Popular: nieuwsblad.be, gva.be, hbvl.be
Buy all homepage impressions of a specific format for 1 day and reach out to all site visitors.
COST PER DAY DE STANDAARD NIEUWSBLAD GVA HBVL RUN OF NEWS SITES* POPULAR**
TV Leaderboard € 7.875 € 14.290 € 2.810 € 2.860 € 15.755 € 14.970
Medium Rectangle € 8.030 € 15.990 € 2.890 € 2.855 € 16.930 € 16.300
Halfpage / Sticky Ad + Mobile MR € 8.715 € 17.635 € 3.245 € 3.325 € 22.250 € 19.800
Take over € 23.200 € 57.990 € 11.240 € 10.895 € 86.855 € 73.155
DESKTOP + MOBILE : 100% HOMEPAGE + ROS CAPPING 1
Take over Run of sites (ROS)
medium rectangle
Leaderboard
Half-page / Sticky Ad
Digital RATES 2020 - Q2
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 1827/04/20
High impact branding products
Run on community pages
medium rectangle
CPW - COMMUNITY PAGES
COST PER WEEK NIEUWSBLAD GVA HBVL
TV Leaderboard € 560 € 610 € 820
Medium Rectangle € 560 € 610 € 720
Halfpage / Sticky Ad + Mobile MR € 460 € 530 € 720
Take over € 990 € 1.100 € 1.350
Buy all community homepage impressions of a specific format for 1 day and reach out to all community site visitors.
Take over
Half-page / Sticky Ad
Digital RATES 2020 - Q2
Digital formats
2027/04/20
Digital advertising formats
For details go to the ‘Digital’ PDF on https://mediahuis.be/en/advertising/technisch/
MEDIUM RECTANGLE
Medium Rectangle
300x250
300x250 or
320x250
WALLPAPER
Wallpaper 1680x1000
VIDEO
Pre-roll 1280x720 (recommended)
TV-LEADERBOARD
TV Leaderboard995x250
320x200
IAB Bilboard970x250
320x200
STICKY AD/ SKYSCRAPER
Sticky Ad (Skyscraper)160x600
320x250
*
HALF PAGE
Half Page300x600
320x250
*
* Our mobile Sticky Ad / Halfpage formats aren’t available, they are replaced by a Mobile IMU.
Digital RATES 2020 - Q2
2127/04/20
Mobile advertising formats
MOBILE TAKEOVER
Mobile TV Leaderboard / IAB Bilboard 320 x 200
Mobile IMU 320 x 250
PARALAX (MOBILE ONLY)
Paralax 300x600
3D CUBE (MOBILE ONLY)
3D Cube 320x250
VERTICAL VIDEO (MOBILE ONLY)
Paralax 1280 x 1980 (recommended)
For details go to the ‘Digital’ PDF on https://mediahuis.be/en/advertising/technisch/
Digital RATES 2020 - Q2
Publi / Native article
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 2327/04/20
Nieuw
Responding to the trend of content marketing, but bearing in mind that business managers also want to put their case and brand name in the spotlight, Mediahuis offers advertisers the opportunity to set up a publication page on our news sites.
Such a page is always combined with boosters on our news sites, so we are sure that your message and brand is sufficiently brought to the attention of our visitors.
Publi article
SITE* RATE** FORMAT BOOSTER - TRAFFIC DRIVERS
hbvl.be or
gva.beof
nieuwsblad.be
€ 1.950 fixed format
1 week medium rectangle - provincial (= newsletter)
1 week medium rectangle - 1 region cluster of your choice
medium rectangle 250.000 targeted impressions
PUBLI ARTICLE WITH CONTENT
* 1 article, with or without take-over
** exclusive technical cost (€ 500 for layout / copywriting / creation of medium rectangle)
Digital RATES 2020 - Q2
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 2427/04/20
Nieuw
Responding to the trend of content marketing and the increasing demand for distribution channels for own content, offers Mediahuis advertisers the opportunity to set up a native content page on our news sites.
Such a page is always combined with native boosters on our news sites, so we are sure that your message gets enough attention from our visitors. You therefore only pay for the number of people who has read your content thanks to the reach of our Mediahuis news brands.
Native article
RATE COST PER READ
number of reads rate/click total*
6.000 € 1,30 € 7.800
7.000 € 1,30 € 9.100
8.000 € 1,30 € 10.400
9.000 € 1,30 € 11.700
10.000 € 1,30 € 12.500
11.000 € 1,25 € 13.750
12.000 € 1,25 € 15.000
13.000 € 1,25 € 16.250
14.000 € 1,25 € 16.800
15.000 € 1,20 € 18.000
16.000 € 1,20 € 19.200
17.000 € 1,20 € 20.400
18.000 € 1,20 € 21.600
19.000 € 1,20 € 21.850
20.000 € 1,15 € 23.000
> 20.000 € 1,15
* exclusive technical / production cost
GUIDING TECHNICAL PRODUCTION COST
Fix set up cost € 300
Copywriting per article € 450
Video integration (production) € 3.000 - € 5.000
Digital RATES 2020 - Q2
Audio advertising
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 2627/04/20
Audio | Our offer
dS Audio
FORMAT DS AUDIO NIEUWSBLAD PODCASTS
Midroll - max 30’’ € 12.000 € 5.000
OPTION
Technical fee (creation of sponsored message by Mediahuis) € 1.500
* Price per month. Min commitment = 1 month
dS Audio is the daily podcast of de Standaard (5 episodes a week). Each episode handles a different socially relevant topic with a focus on quality, innovation and opinion.
Nieuwsblad PodcastsHet Nieuwsblad is big on sports. Now, the total experience of this popular newsbrand is even more complete with ‘Sjotcast’, the weekly football podcast of Het Nieuwsblad and ‘De Koers is van Ons’, a podcast about all the cycling news.
Digital RATES 2020 - Q2
Made indisplay / newsletters
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 2827/04/20
NieuwMade in display / newsletters
DISPLAY ADVERTISING
rate (cost per mile)
Medium Rectangle Slot 1 € 14
Medium Rectangle Slot 2 € 10
Sticky Ad € 16
Advertorial € 8
Floating Regional - 5000.000 impressions - € 4.000 € 8
Floating National - 1.000.000 impressions - € 7.000 € 7
Arrondissement targetting at premium + € 5
Arrondissement targetting at floating + € 7
NEWSLETTERS
rate (cost per week)
Medium Rectangle Text link
Limburg € 1.100 € 700
Kempen € 700 € 500
Antwerpen € 800 € 600
Mechelen € 300 € 200
East-Flanders € 700 € 500
Flemish Brabant / West-Flanders € 600 € 400
National € 3.250 € 2.450
PARTNERMAILING
rate (cost per day)
Limburg € 6.000
Kempen € 3.300
Antwerpen € 4.100
Mechelen € 1.500
East-Flanders € 3.300
West-Flanders € 2.600
Flemish Brabant € 2.800
National € 20.000
Digital RATES 2020 - Q2
Zimmoadvertising
General conditions: All rates are in Euros and TAV exclusif. Terms and conditions are available on https://mediahuis.be/en/sales-conditions/ 3027/04/20
NieuwZimmo advertising
DISPLAY ADVERTISING
rate
Leaderboard € 8
Medium Rectangle € 8
Halfpage € 11
TARGETTING
rate
Region / province, type offer, type real estate, price, #bedrooms, EPC-rating € 2
CONTENT MARKETING
rate
Sponsored article on Zimmo blog, featured in Zimmo newsletter, trafficbuilding, social sharing Zimmo € 3.075
NATIVE ADVERTISING
rate
Dossier on Zimmo blog, 5 articles, featured in Zimmo newsletter, trafficbuilding, social sharing Zimmo Content creation included € 11.000
PARTNERMAILING
rate
Reach 340.000 real estate enthousiasts with your personalized message! € 12.500
ZIMMOZimmo is the only real estate platform with a true 360°-approach. Through a perfect mix of online, print and mobile media we bring our high-quality real estate offering and professional advice to each Belgian.The brand Zimmo encompasses the classifieds site zimmo.be, which hosts more than 130.000 real estate ads and reaches well over 4,5 million visitors each month. Every day, Zimmo also diffuses the most recent real estate offerings through the 4 newsbrands of Mediahuis: Het Nieuwsblad, De Standaard, Gazet van Antwerpen and Het Belang van Limburg. In addition, we publish informative dossiers about construction, home improvement and investing in real estate.
Or....Go à la carte!• Performance or lead packs
• Tailor-made integrations or partnerships
• Zimmo.tv
Contact us via [email protected]
Digital RATES 2020 - Q2
CIM internet reach
3227/04/20
Source: CIM Internet – January 2020 – 12+ – all devices
Terms and conditions are available on demand or via https://mediahuis.be/en/sales-conditions/
REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH
Run of Site 278.132 1.756.613 1.264.927 39.212.367
Homepage 90.203 356.079 348.503 10.810.152
Nieuws & Opinie 240.512 1.591.076 785.251 24.352.705
Lifestyle 26.533 334.463 38.531 1.190.212
Biz 42.009 527.691 61.550 1.904.279
Sport 19.956 236.930 31.092 955.020
REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH
Run of Site 902.082 3.313.134 4.535.834 140.541.980
Homepage 188.396 587.047 1.068.787 33.112.951
Nieuws 656.735 2.787.463 1.950.671 60.441.582
Sportwereld 178.062 1.241.450 564.101 17.481.855
Lifestyle 148.689 1.373.992 261.385 8.103.801
Regio 136.500 1.480.055 262.965 8.153.175
Biz 9.598 213.591 12.850 378.724
Extra 245.432 1.814.095 415.074 12.869.890
REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH
Run of Site 230.164 1.561.778 945.987 29.342.647
Homepage 59.688 191.624 270.651 8.395.657
Nieuws 78.777 714.935 173.122 5.364.501
Sport 29.175 274.715 57.127 1.773.510
Lifestyle 9.693 202.885 17.213 532.399
Extra 29.996 390.989 102.741 3.189.631
Regio 150.419 1.124.690 325.133 10.086.949
REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH
Run of Site 160.998 1.000.480 733.279 22.731.803
Homepage 52.174 249.445 243.536 7.556.725
Nieuws 82.753 646.433 185.003 5.735.679
Sport 25.011 216.559 56.580 1.753.732
Lifestyle 10.713 197.924 20.032 615.104
Regio 80.495 544.967 181.447 5.624.455
Overview ReachSTANDAARD.be NIEUWSBLAD.be
GVA.be HBVL.be
REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH
Run of Site 93.429 883.577 553.100 17.160.748
ZIMMO.be
REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH
Run of Site 8.359 259.133 18.669 578.740
MADE IN
Source: Cxense – January 2020 – all devices
RUN OF NETWORK REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH
Run of Site 1.308.778 3.882.246 8.033.127 248.989.546
CONNECT POPULAR REACH/DAY REACH/MONTH VIEWS/DAY VIEWS/MONTH
Run of Site 1.112.190 3.541.769 6.215.100 192.616.430
Digital RATES 2020 - Q2
3327/04/20
Source: Google Ad Manager - forecasting May 2020
Terms and conditions are available on demand or via https://mediahuis.be/en/sales-conditions/
CPD campaigns – average daily impressions
RUN OF NEWS POPULAR
100% HP + ROS CAP 1 DE STANDAARD NIEUWSBLAD GVA HBVL NEWS SITES
TV Leaderboard 1.029.072 2.801.779 550.561 560.340 4.941.751 3.912.679
Medium Rectangle 1.049.572 3.134.966 566.348 559.352 5.310.238 4.260.666
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Region maps
3527/04/20
Region map
Antwerpen
Mechelen
Turnhout
Kruibeke
Zwijndrecht
Stabroek
KapellenBrasschaat
Brecht
Malle
SchotenSchilde
Wijnegem
Wommelgem
BorsbeekMortsel
Edegem
Hemiksem
Bornem
Aartselaar
Schelle
NielBoom
Puurs -St-Amands
Willebroek
Rumst
Kontich Lint
Hove
Boechout
Lier
Ranst
Duffel
Nijlen
Berlaar
Zandhoven
Herenthout
Grobbendonk
Bonheiden
Putte
Heist-op-den-Berg
Hulshout Herselt
Westerlo
Olen
GeelHerentals
KasterleeLilleZoersel
Meerhout
Laakdal
Balen
Mol
DesselRetie
Oud-TurnhoutVosselaarBeerse
Rijkevorsel
HoogstratenWuustwezel
Kalmthout
Essen
Merksplas
Baarle-Hertog
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Arendonk
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Zemst Boortmeerbeek
Keerbergen
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Sint-Katelijne-Waver
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Lillo
Merksem
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BerchemBorgerhout
Deurne
1 Metropool Noord
2
3
4
5
6
7
Kempen Noord
Mechelen
Metropool Zuid
Metropool Stad
Metropool Stad Zuid
Kempen Zuid
3
1
7
6
5
4
2
Digital RATES 2020 - Q2
3627/04/20
Region map
1 Lommel (Noord)
2
3
4
5
6
7
Sint-Truiden (Zuid-West)
Tongeren (Zuid-Oost)
Beringen (West)
Genk
Bree (Oost)
Hasselt
Maaseik
Hasselt
Tongeren
Lommel
Pelt
Hamont-Achel
Bocholt
Peer Bree Kinrooi
Hechtel-EkselLeopoldsburg
Ham
TessenderloBeringen
Heusden-ZolderHouthalen-Helchteren
Oudsbergen
As
Dilsen-Stokkem
MaasmechelenGenk
Zutendaal
ZonhovenLummen
Halen Herk-de-Stad
Diepenbeek
Lanaken
BilzenAlken
NieuwerkerkenKortessem
WellenHoeselt
Riemst
St-Truiden
Gingelom
Borgloon
Heers Voeren
Diest
Geetbets
Zoutleeuw
Landen Herstappe
1
2
3
5
7
6
4
Digital RATES 2020 - Q2
3727/04/20
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Brugge
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Diksmuide
Ieper
Roeselare
Kortrijk
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Antwerpen
Mechelen
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Maaseik
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Tongeren
Halle
BrusselBruxelles
Leuven
Dendermonde
Oostende
Knokke-Heist
Damme
Blankenberge
ZuienkerkeDe Haan
JabbekeOudenburg
GistelNieuwpoort
Alveringem Kortemark
Koekelaere
IchtegemZedelgem
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Hooglede
StadenHouthulstLo-Reninge
Vleteren
Poperinge Zonnebeke
Moorslede
Izegem
Ledegem
Lendelede
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WervikMenen
Wevelgem
KuurneHarelbeke
Deerlijk
Zwevegem
Avelgem
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Waregem
OostrozebekeIngelmunster
Meulebeke
Ardooie
Pittem
Dentergem
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Beernem
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St-Laureins
Kaprijke
Assenede
Zelzate
Wachtebeke Moerbeke
StekeneSint-Gillis-Waas
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Temse
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HammeZele
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MerelbekeMelle
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W etterenDeinze
Zulte
Kruisem
Nazareth
De Pinte
Gavere
Wortegem-Petegem
Kluisbergen
Maarkedal
Ronse
Horebeke
Zwalm
BrakelLierde
Geraardsbergen
Ninove
HerzeleZottegem Denderleeuw
Erpe-Mere
Haaltert
Sint-Lievens-Houtem
Oosterzele
Wichelen
Lede
Lebbeke
Berlare
Buggenhout
Zwijndrecht
StabroekKapellen
Brasschaat
Brecht
Malle
SchotenSchilde
Wijnegem
Wommelgem
BorsbeekMortsel
EdegemHemiksem
Bornem
Aartselaar
SchelleNiel
Boom
PuursSint-Amands Willebroek
Rumst
Kontich Lint
Hove
Boechout
Lier
Ranst
Duffel
Nijlen
Berlaar
Zandhoven
Herenthout
Grobbendonk
Bonheiden
Putte
Heist-op-den-Berg
Hulshout Herselt
Westerlo
OlenGeelHerentals
Kasterlee
LilleZoersel
Meerhout
Laakdal
Balen
Mol
DesselRetie
Oud-TurnhoutVosselaar
Beerse
Rijkevorsel
HoogstratenWuustwezel
Kalmthout
Essen
Merksplas
Baarle-Hertog
Ravels
Arendonk
LommelPelt
Hamont-Achel
Bocholt
Peer Bree KinrooiHechtel-Eksel
Leopoldsburg
Ham
TessenderloBeringen
Heusden-ZolderHouthalen-Helchteren
Meeuwen-Gruitrode
Opglabbeek
AsDilsen-Stokkem
MaasmechelenGenk
Zutendaal
Zonhoven
Lummen
Halen
Herk-de-Stad Diepenbeek
Lanaken
BilzenAlkenNieuwerkerken Kortessem
W ellenHoeselt
Riemst
St-Truiden
Gingelom
Borgloon
Heers Voeren
BeverHerne
Galmaarden
Gooik
Pepingen
Lennik
Roosdaal
St-Pieters-Leeuw
Beersel
DrogenbosLinkebeek
Sint-Genesius-Rode
HoeilaartOverijse
Tervuren
HuldenbergOud-Heverlee
Wezembeek-Oppem
Kraainem BertemDilbeek
Liedekerke
Ternat
Affligem Asse
OpwijkMerchtem
Londerzeel
Meise
Wemmel
Grimbergen
Kapelle-op-den-bos
Zemst
Vilvoorde
Machelen
Zaventem
Steenokkerzeel
Kampenhout
Kortenberg
Boortmeerbeek
Haacht
Keerbergen
Herent
Tremelo
Rotselaar
Holsbeek
Begijnendijk
Aarschot
Tielt-Winge
Lubbeek
Bierbeek
Scherpenheuvel-Zichem
Diest
Bekkevoort
Kortenaken Geetbets
Glabbeek
Boutersem Tienen
Hoegaarden
Linter
Zoutleeuw
LandenSpiere-Helkijn
Herstappe
Vorselaar
Langemark-
Poelkapelle
Sint-Katelijne-Waver
Middelkerke
Koksijde
De Panne
Bredene
Wielsbeke
Aalter
1
2
3
5
7
6
4
8
9
10
19
18
17
16
15
1413
12
11
20
21
33
31
30
29
32
28
27
26
25
24
23
22
34
35
Digital RATES 2020 - Q2
3827/04/20
Region map | West-Flanders
1 Roeselare
2
3
4
5
6
7
Ieper
Diksmuide
Waregem
Kortrijk
Tielt
Oostende
Brugge
Veurne
Diksmuide
Ieper
Roeselare
Kortrijk
Tielt
Oostende
Knokke-Heist
Damme
Blankenberge
Zuienkerke
De Haan
JabbekeOudenburg
GistelNieuwpoort
AlveringemKortemark
Koekelaere
Ichtegem
Zedelgem
Torhout
Wingene
Oostkamp
Lichtervelde
Hooglede
Staden
HouthulstLo-Reninge
Vleteren
PoperingeZonnebeke
Moorslede
Izegem
Ledegem
Lendelede
Heuvelland
Mesen
Wervik
Menen
Wevelgem
Kuurne
Harelbeke
Deerlijk
Zwevegem
Avelgem
Anzegem
Waregem
Oostrozebeke
Ingelmunster
Meulebeke
Ardooie
Pittem
Dentergem
Ruislede
Beernem
Spiere-Helkijn
Langemark-
Poelkapelle
Middelkerke
Koksijde
De Panne
Bredene
Wielsbeke
1
2
3
5
7
6
4
8 Brugge
9 Torhout
8
9
Digital RATES 2020 - Q2
3927/04/20
Region map | East-Flanders
10 Eeklo
11
12
13
14
15
16
Gavere
Lochristi
Gent
Deinze
Aalter
Oudenaarde
17 Dendermonde
18 Ninove
Gent
Eeklo
Sint-niklaas
Oudenaarde
Aalst
Dendermonde
Maldegem
Aalter
LievegemEvergem
St-Laureins
Kaprijke
Assenede
Zelzate
Wachtebeke Moerbeke
StekeneSint-Gillis-Waas
Lochristi LokerenWaasmunster
Temse
Beveren
Kruibeke
HammeZele
Destelbergen
Sint-Martens-Latem
MerelbekeMelle
Laarne
W etterenDeinze
Zulte
Kruisem
Nazareth
De Pinte
Gavere
Wortegem-Petegem
Kluisbergen
Maarkedal
Ronse
Horebeke
Zwalm
BrakelLierde
Geraardsbergen
Ninove
HerzeleZottegem Denderleeuw
Erpe-Mere
Haaltert
Sint-Lievens-Houtem
Oosterzele
Wichelen
Lede
Lebbeke
Berlare
Buggenhout
11
20
19
18
17
16
15
10
14
13
12
19 Sint-Niklaas
20 Lokeren
Digital RATES 2020 - Q2
4027/04/20
Region map | Flemish Brabant
21 Halle
22
23
24
25
26
27
Tienen
Haacht
Leuven
Asse
Brussel
Diest
Halle
Brussel
Bruxelles
Leuven
BeverHerne
Galmaarden
Gooik
Pepingen
Lennik
Roosdaal
St-Pieters-Leeuw
Beersel
Drogenbos
Linkebeek
Sint-Genesius-Rode
Hoeilaart
Overijse
Tervuren
Huldenberg
Oud-Heverlee
Wezembeek-Oppem
KraainemBertem
Dilbeek
Liedekerke
Ternat
AffligemAsse
Opwijk
Merchtem
Londerzeel
Meise
Wemmel
Grimbergen
Kapelle-op-
den-bos
Zemst
Vilvoorde
Machelen
Zaventem
Steenokkerzeel
Kampenhout
Kortenberg
Boortmeerbeek
Haacht
Keerbergen
Herent
Tremelo
Rotselaar
Holsbeek
Begijnendijk
Aarschot
Tielt-Winge
Lubbeek
Bierbeek
Scherpenheuvel
-ZichemDiest
Bekkevoort
Kortenaken Geetbets
Glabbeek
BoutersemTienen
Hoegaarden
Linter
Zoutleeuw
Landen
22
26
25
21
24
2723
Digital RATES 2020 - Q2
4127/04/20
Region map | Antwerp
28 Antwerpen
29
30
31
32
33 Geel
Turnhout
Lier
Mechelen
Wijnegem
Antwerpen
Mechelen
Turnhout
Zwijndrecht
StabroekKapellen
Brasschaat
Brecht
Malle
SchotenSchilde
Wijnegem
Wommelgem
Borsbeek
Mortsel
EdegemHemiksem
Bornem
Aartselaar
SchelleNiel
Boom
PuursSint-Amands Willebroek
Rumst
Kontich Lint
Hove
Boechout
Lier
Ranst
Duffel
Nijlen
Berlaar
Zandhoven
Herenthout
Grobbendonk
Bonheiden
Putte
Heist-op-den-Berg
Hulshout Herselt
Westerlo
OlenGeel
Herentals
Kasterlee
LilleZoersel
Meerhout
Laakdal
Balen
Mol
DesselRetie
Oud-TurnhoutVosselaar
Beerse
Rijkevorsel
HoogstratenWuustwezelKalmthout
Essen
Merksplas
Baarle-Hertog
Ravels
Arendonk
Vorselaar
Sint-Katelijne-Waver
29
32
30
28
31
33
Digital RATES 2020 - Q2
4227/04/20
Region map | Limburg
34 Hasselt
35 Genk
Maaseik
Hasselt
Tongeren
Lommel
Pelt
Hamont-Achel
Bocholt
Peer Bree KinrooiHechtel-Eksel
Leopoldsburg
Ham
TessenderloBeringen
Heusden-ZolderHouthalen-Helchteren
Oudsbergen
AsDilsen-Stokkem
MaasmechelenGenk
Zutendaal
ZonhovenLummen
Halen
Herk-de-Stad Diepenbeek
Lanaken
BilzenAlkenNieuwerkerken Kortessem
W ellenHoeselt
Riemst
St-Truiden
Gingelom
Borgloon
Heers Voeren
Herstappe
35
34
Digital RATES 2020 - Q2
4327/04/20
Region map
Lanaken
As
GenkZonhoven
Bilzen
Herstappe
Voeren
HASSE
ONGEREN
Dilsen-Stokkem
Maasmechelen
Zutendaal
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LT
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Lummen
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Meerhout
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T
W BierbeekGlabbeek
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LEUVEN
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W
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ROESELARE
TRIJK
Hooglede
Staden
Moorslede
LedegemLendelede
KuurneHarelbeke
DeerlijkAnzegem
T
Meulebeke
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DIKSMUIDE
OOSTENDE
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OostkampBeernem
EEKLO
Maldegem
Lievegem
St-Laureins
BRUGGE
Knokke-Heist
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Blankenberge
De Haan
BredeneZuienkerke
1
2
3
4
5
West-Flanders
East-Flanders
Flemish Brabant
Antwerp
Limburg
3
2
1
4
5
Digital RATES 2020 - Q2
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