DIGITAL READINESS: HOW COMPANIES ARE PREPARING THEIR WORKFORCE FOR TOMORROW
Christophe Peron, CrossKnowledge
April 5, 2016
Demographics
THE DIGITAL TSUNAMI IS CHANGING THE WAY WE DO BUSINESS
The Tesla Model 3 will have futuristic 'spaceship' steering controls
Elon Musk, Founder and CEO of Tesla Motors Company
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New roles require new skills
A little food for thought…
• 50% less business process workers, 500% more digital business jobs by 20181
• 67% of the jobs we know may be taken by robots within 30 years2
1 Gartner, 20152 Mc Afee / Brynjolfsson, The Second Machine Age, 2014
How prepared are we? • In the U.S., an estimated 60M people are shut off from jobs because of a lack of digital skills: nearly 20% of American adults do not use the Internet at home, work, or at school, or by mobile device. 1
• Nearly 40% of workers in the E.U. lack digital skills and 14% have none. 2
• In the U.K., 6M citizens have never used the internet and 9.5M lack adequate digital skills. 3
1 New York Times Aug. 19, 2013 2 EU Digital Scoreboard 20143 BBC News, Feb. 17, 2015
HOW ARE ORGANIZATIONS GETTING READY FOR THIS?
We found out: how are organizations using training to navigate the hurdles associated with digital readiness?
August to October 2015
168 companies with over
1000 employees
A confidential survey
Demographics
43%
15%
8%
13%
20%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Company size (total number of employees)
1k-5k 5k-10k 10k-20k 20k-50k 50k+
10%
1%
2%
4%
5%
5%
8%
11%
11%
11%
15%
17%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Other
Entertainment/Hospitality
Non-profit
Business Services/Consulting
Utilities
Durable Goods
Government
Education
Health care/Mediacal/Pharma
Manufacturing
Banking/Finance/Insurance
Technology/Telecom
Industries Represented
2%
3%
4%
4%
8%
8%
9%
13%
49%
0% 10% 20% 30% 40% 50% 60%
Other
HR
Finance/Accounting
Sales
Customer service
R&D
Marketing/Advertising
IT
Learning and development
Functional areas represented
2%
2%
3%
8%
11%
19%
35%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Instructional Designer
Instructor
Trainer
Consultant
Associate
Specialist
Manager
Job represented
We have addressed 3 questions:
1. How would you define digital readiness?
2. How are you preparing for the digital readiness?
3. What challenges are you facing?
1. How would you define digital readiness?
Digital readiness is associated with technical literacy
26%
23%
16%
5% 4% 4%
0%
5%
10%
15%
20%
25%
30%
Figure 1: Themes in Digital readiness definitions
Technological literacy Prepared/ready workforce strategy
Ability/upskilling Employees properly/sufficently trained
Digital ressources available Specific software/digital media competency
Digital readiness is a corporate priority for 78 percent of companies
34%
44%
17%
5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Figure 2. How Important is digital readiness?
High priority Moderate Priority Low Priority Not a priority
Insufficient digital readiness is expected to trigger low profitability and competitiveness
45% 43% 41% 40%
34% 32%27%
16% 17%
0%5%
10%15%20%25%30%35%40%45%50%
Figure 4. Expected impact of insufficient digital readiness
Forrester, Digital Transformation In The Age Of The Customer, Oct. 2015
1. How would you define digital readiness?
2. How are you preparing?
Companies are investing in new technology and training their employees to use it
35%
36%
36%
39%
42%
42%
48%
49%
0% 10% 20% 30% 40% 50% 60%
In-depth knowledge/skills training prior to technologyimplementation
Relying on vendors to bridge gaps in digital readiness needs
L&D initiatives are aligned with company's digital strategy
Redesigning workflows to accomodate technological innovations
Sufficient investment/budget is allocated to digital readiness
Innovative methods are used to recruit employees with digitalskills
Investing in new technology rather than hiring for skills
Allowing employees to use new digital tools
Figure 6. Strategies to strengthen digital readiness
1. How would you define digital readiness?
2. How are you preparing for the digital readiness?
3. What challenges are you facing?
Organizations expect digital readiness initiatives to drive business results
68% 67%64%
55%52%
45%
32%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Higher employeeproductivity
Greater companyperformance
Better innovationcapabilities
Bettercompetititve
advantage
Strongerorganizational
agility
Improved workenvironment
Easier extendedentreprise
relationships
Figure 3. Expected impacts of successful digital readiness initiatives
What are the best practices to achieve digital readiness?
Digital readiness is associated with technical literacy
26%
23%
16%
5% 4% 4%
0%
5%
10%
15%
20%
25%
30%
Figure 1: Themes in Digital readiness definitions
Technological literacy Prepared/ready workforce strategy
Ability/upskilling Employees properly/sufficently trained
Digital ressources available Specific software/digital media competency
Digital literacy involves more than the mere ability to use software or operate a digital device; it includes a large variety of complex cognitive, motor, sociological, and emotional skills, which users need in order to function effectively in digital environments.
Eshet-Alkalai, Y. “Digital Literacy: A Conceptual Framework for Survival Skills in the Digital Era”
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Digital skills don’t mean digital literacy
Consider digital readiness as an intersection of several skillsetsConsider digital readiness as an intersection of several skillsets
Digital literacy is a set of 3 different types of skills
Communicating, managing,
delegating…
Behavioral skills
Operating and mastering specific
digital tools
Functional skillsTechnical skills
Organizing, analyzing, promoting…
An example: making a successful virtual meeting
Functional skills
- How to organize and structure an efficient meeting for several
participants
- How to collect ideas in a non face-to-face setting
- How to foster group innovation
- How to manage time& take efficient notes
Technical skills
- How to schedule a meeting for several
participants (Gmail, Google Apps, Doodle, …)
- How to operate software designed to hold online meeting (Webex, Skype,
Gotomeeting, …)
- How to create a collaborative document
(Google doc, …)
Behavioral skills
- How to give feedback at distance in front of others
- How to practice active listening in virtual context
- How to include virtualparticipants
- How to deal with online group conflict
Complementary
Concurrent
Contextualized
Collaborative
Continuous
Technical, functional and behavioral skills work together
These skillsets should be learned together, not separately
Determine in which specific context these skills should be used
Technology supports relationships among individuals rather than individuals
Development plans should keep up with technological change
Remember the 5 C’s for development strategies targeting digital readiness
Badges = motivation
Gamification = engagement
P2P mentoring = learning organization
Establish a baseline that all employees must reach
Being a winner in the digital age demands a digital corporate culture enabling people to continuously adapt, learn, create new solutions, drive relentless change, and disrupt the status quo. In an age where tech is grabbing the limelight, true leaders will, in fact, put people first
Accenture Technology Vision 2016
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Questions?
Thank you!
christophe.peron@crossknowledge