NovemberMONTHLY DIGITAL REVIEW & TRENDS

Agenda1. Monthly specials

2. BAM’s fav

3. Game / Contest

4. Website / Social

5. Inspirational Moments

Monthly Specials

#Movember

Source : http://www.brandchannel.com/2016/11/02/movember-110216/ http://keyhole.co/preview

● #Movember took over the month of November once again. ● 2016 marks the 13th year of Movember which was started in

Australia.● This event is a great opportunity for brands to take part in, support a

great cause and target male consumers.● Throughout the month over 75% of male users were tweeting about

#Movember

Stats of the month

Source: http://www.adweek.com/news/technology/9-digital-marketing-stats-you-need-see-week-174443http://www.adweek.com/news/technology/digital-advertising-grew-32-billion-industry-first-half-2016-174359

37% of internet users turn to social media to research a brand or product

In 2016 digital ad spending totaled $32.7 billion a 19% increase from 2015, and the biggest spend came from mobile and search.

Viral Videos

Source: http://adage.com/article/the-viral-video-chart/viral-video-chart-11-21-16/306861/

Heathrow Airports touching Coming Home for Christmas ad received 67,318,871 views on youtube in its first week.

Temptations funny Keep them Busy ad racked up 68,858,353 views on youtube during their first week. A TVC was also created from this ad.

Watch Here

Watch Here

App of the Month : Filmborn

Source: https://itunes.apple.com/us/app/filmborn/id1052910024?mt=8

WHAT

● This app makes your smartphone images appear as if they were shot on a camera with real film

● Applying different filters to your photos or videos that emulate the effects of old cameras such as Kodak or Fuji

● There is more than just applying filters other features include gesture controlled white balance, custom curves, batch editing and much more

WHAT WE THINK

● Fun new way to edit and enhance your photos and videos

BAM’s fav

McDonald’s Canada on Snapchat

Source: https://www.instagram.com/p/BNICP1zhlnc/?taken-by=mcdonaldscanada&hl=en

WHAT

● To announce their debut on Snapchat, McDonald’s Canada allowed for followers to doodle on a given picture using Snapchat’s crayon features

● Each day there was a new picture to colour over the course of a few days and the best ones would be featured on their Snapchat account

WHAT WE THINK

● Fun, creative way to create user engagement with brand

● Innovative way to use Snapchat features in a campaign (beyond the traditional filter)

McDonald’s Canada on Snapchat

Coca-Cola Selfie Bottle

Source: http://creapills.com/bouteille-selfie-coca-cola-20161114

WHAT

● During the Coca-Cola Summer of Love festival exclusive to Israel Coca-Cola launched a bottle that automatically takes a selfie while you’re drinking it

● Once the selfie is taken it is automatically uploaded to the individuals snapchat account as well as Coca-Cola’s Instagram and Facebook account

WHAT WE THINK

● Perfect campaign for their millennial target market; utilizing what they love: taking selfies and posting them on social media

Game / Contest

Source: https://www.amazon.com/Alexas-G/b?ie=UTF8&node=14655536011

WHAT

● Throughout the holiday’s Amazon will be giving away gift cards valued at $2,000, $1,000 and $500

● There is also exclusive deals throughout holidays and black Friday for those who use Alexa

● A landing page was also created for this giveaway featuring products and actual lingo users would say to Alexa

HOW TO ENTER

● Simply say “Alexa, what are your deals” to your Amazon Echo device during the contest period and you are automatically entered to win

● No Echo device? You can also enter by filling out a form on Amazon’s site

WHAT WE THINK

● Great way to engage users by encouraging the use of their exclusive device

Amazon : Alexa Voice Shopping Giveaway

Amazon : Alexa Voice Shopping Giveaway Landing Page

Website / Social

Instagram Live

Source: http://mashable.com/2016/11/21/instagram-live-video-update/?utm_cid=mash-com-fb-main-link#lMzaMY_Zciqa

WHAT

● Now Instagram allows you to live broadcast your videos to your followers in real-time but they can only watch while you are still streaming

● Instagram Live also allows you to share only a video with just a few close friends where they can watch it twice before it disappears

● With live videos you can see who is watching and view comments and “likes” in real-time

WHAT WE THINK

● Another way to compete with similar platforms by combining features of Snapchat, Facebook live and Facebook messenger

Salvation Army : “Poverty isn’t Always Easy to See”

Source: http://www.adweek.com/adfreak/salvation-armys-clever-facebook-360-photos-show-poverty-lurking-just-out-view-174789

WHAT

● For their 2016 Holiday ad and to encourage those to give donations, the Salvation Army in Canada showcased poverty using Facebook’s 360 feature

● At first glance it looks like a normal family, but using facebook 360 feature you can see their small home and conditions in which they live

● The photos used for Facebook were the result of print ads that show the entire picture

WHAT WE THINK

● Well chosen medium to portray the reality of the families they support

● Good way to create more interacting and engaging content● Great way to target millennial audience for donations by

placing ads on social media and not only printWatch Here

Inspirational Moments

WHAT

● The Morton Salt girl is the inspiration behind the campaign as she stands for drive, passion and has an unstoppable spirit. The tagline for their campaign is Morton Salt does not just want to walk the walk they want to walk her walk and make a positive impact on the world

● To kick off their “Walk Her Walk” campaign Morton Salt:○ Teamed up with influential rock band Ok Go for their

latest music video entitled “The One Moment” which shows every moment has an impact

○ Launched a new website featuring their new positioning

○ Partnered with #GivingTuesday which occurs on November 29, 2016 and is a global day for those to give back to communities, non-profits, schools and the arts

WHAT WE THINK

● Good way to change their Brand Identity and become more socially responsible

● Great partnership with influential rock band to appeal to millennials

Morton Salt : “Walk Her Walk”

Source : http://www.mortonsalt.com/walkherwalk/

THANK YOU!