Digital Signage Luc Deconinck, General manager Barco dZine Frederik Vroman, Business Development Manager Barco dZine
Challenges and Value Proposition
Advertising DOOH
CBS Westfield, UK
Public Transport
NMBS, Belgian Railways
Corporate Signage
Volvo, Global
Retail
Flunch, France
Digital Signage Challenges
1. Guarantee system uptime, security and serviceability
2. Seamless integration to provide the best up-to-date and real-time
information
3. Use personalized, interactive messaging to engage viewers,
increase dwell time, improve targeting and measurement
1
2
3
TCO $
1. Guaranteed system uptime
High system reliability and low power consumption
Advanced remote monitoring tools
Embedded player software with NO risk for virus attacks or
hacking
Software and hardware services up to 10 years
Result: lower TCO over product lifetime
TCO $ 1
2
3
2. Seamless integration for real-time data
Time tables for public transportation
Production statistics, KPI’s, product inventory levels
Meeting Room Schedules
Live TV streaming, Internet RSS feeds
Geofencing (location based scheduling)
Result: maximize and automate the reuse
of existing relevant data in the company
1
2
3
3. Personalized, interactive messaging
Personalized = targeted content, the right message in the right context (audience, time, location)
Interactive
▫ Viewers can engage with the content using touchscreens and gestures
▫ Engage with the content using smartphones (NFC, QR codes, Wi-Fi…)
▫ Camera based interaction (audience measurement): real-time reporting of audience demographics, smart content scheduling
Result: increased dwell time and
better knowledge of the viewer profile
1
2
3
dZine Eco-system for Display Infotainment
8
Backup Server
Smart-phone Interaction
Content Layout Creation Content Distribution Content Visualisation Content Interaction
Network(LAN, WAN, Internet, ...)
Network(LAN, WAN, Internet, ...)
Camera Interaction
Touch Interaction
Hardware, DISplayer
Eco³ Performance
Hardware, DISplayer 2 Lite Mini
Hardware, DISplayer Lite 18
Hardware, DISplayer Lite 7
Page Editor
Content creation
IDS Server
Content scheduling
Web CMS Campaign Manager
Advertising
Open discussion
Questions
What are the growing areas for digital signage in your business?
Does dZine need to broaden its actual eco-system from media player + content management software with more in-house developed complementary technologies?
Target advertising & content interaction : hype or not? Who will pay for this technology?
New ideas and other suggestions
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www.youtube.com/BarcoTV
Thank you!