Date post: | 22-Nov-2014 |
Category: |
Education |
Upload: | chuck-gose |
View: | 3,892 times |
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Move Your Message
Digital signage to enhance
employee communications
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MediaTile Company Confidential
Delivering your message
• Employees are a fickle audience.
• Engage them and deliver communication where they work.
• Communicate dynamically.
• Deliver the right messages to the right workers at the right time.
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MediaTile Company Confidential
Digital signage 101
• A network of intelligent video displays placed in a variety of out-of-home (OOH) settings to communicate targeted, up-to-the-minute messages to defined audiences.
• Delivers more dynamic and cost effective communication than other visual communications.
• Attracts employees’ attention, creates ambience, informs, and educates.
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MediaTile Company Confidential
Connecting the screens
• Three networking options– Cellular– Wi-Fi– Ethernet/LAN
Cellular Wi-Fi Ethernet/LAN
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MediaTile Company Confidential
Digital Sign in a Box
• LCD provides an all-in-one solution.– Commercial grade– High-definition
• Four different size options.– Portrait or landscape– Touch screen available
• Everything included.• Comes with 2-year repair
or replace warranty.
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MediaTile Company Confidential
MediaCast Broadcast Portal
• Web-based command & control system for your entire network.
• Upload content, build playlists & schedule to your screens.
• No limit on users and customized rights & privileges.• Control groups of screens or individual ones.
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MediaTile Company Confidential
Heard from our customers…
Relevant
Simple
Powerful
Eli Lilly & Company
LillyTVDigital signage on a global scale
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MediaTile Company Confidential
• Lilly needed a truly global communications tool
• Close to 40k employees• Clinical research conducted in more
than 50 countries• Research and development facilities
located in 8 countries• Manufacturing plants located in
13 countries• Products marketed in 143 countries
Global reach
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MediaTile Company Confidential
• Lilly’s history with digital signage– 13+ years– In locations that reached roughly ½ of employees
• Survey results– 64% said they watched screens at least once a
day– 68% said they saw something on the screens
that caused them to take action– 35% said they might not get company news
without it• CEO’s support
Getting started…
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MediaTile Company Confidential
• Many little networks that feed from the larger network
• Needs at internationaloffices vs. U.S. offices
• Local editors/resources• Translations• Importance of localizing content
An international network
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MediaTile Company Confidential
• Breaking news• Product news• Quarterly financial information• HR-related announcements• High-level employee recognition• Business wins / losses• Health and safety information• Stock price / competitor information• Industry news
Content is king. . . System-wide
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MediaTile Company Confidential
• Local safety information• Local events – blood drives, etc.• Company-sponsored cultural events
• Country/local news (RSS feed)• Community news (RSS feed)• Local weather (service)• Feeds from dynamic sources
Manually localized:
Automatically localized:
Content is king. . . locally
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MediaTile Company Confidential
• Employee communicators around the world
• Admin rights grant access to specific screens and content
• Localize content on the screens by:– Country– Division/Component– Buildings– Individually
The users
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MediaTile Company Confidential
• Cafeterias• Coffee shops• Break rooms• Lobbies and elevator lobbies• Credit unions• Manufacturing areas• Shuttle buses
Where we put the displays…
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MediaTile Company Confidential
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MediaTile Company Confidential
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MediaTile Company Confidential
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MediaTile Company Confidential
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MediaTile Company Confidential
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MediaTile Company Confidential
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MediaTile Company Confidential
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MediaTile Company Confidential
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MediaTile Company Confidential
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MediaTile Company Confidential
Q&A and resources
blog.mediatile.com
@MediaTile
Search MediaTile
YouTube.com/MediaTile
www.mediatile.com