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ADMIRA DIGITAL NETWORKS
“THE FUTURE OF DIGITAL ADVERTISING @ THE SALES TOUCH POINT”
ADVERTISING & ENGAGING AT THE POINT OF SALE
DIGITAL SIGNAGE SOFTWARE STARTUP
Index
1. About Admira digital networks
2. Our understanding of digital signage
3. Benefits & advantages
4. How does it work
5. Digital exposition systems
6. Competitive advantages
7. Key milestones to Admira digital networks Live!
8. Advantages and references
9. Contact and key clients
About Admira Digital Networks
Admira Digital Networks (Admiradn / ADN) is leading the way in the development of digital
signage technologies. Admiradn has collaborated with many companies in the
implementation of digital signage networks across a variety of sectors that include retail,
financial, transportation, government, and museum expositions. In the retail space,
ADN’s web-enabled software solutions have helped many organizations communicate, retain,
and influence customer’s buying decisions at the point-of-sale by delivering with speed and
flexibility multimedia content directly to any Internet-enabled system.
Admiradn has an extensive experience in the advertising sector and developing
technological solutions. Admiradn is a complete and versatile interactive digital advertising
and exhibition solution at the point of sale. This solution provides numerous advertising
possibilities at the point of sale and offers a creative and effective answer to the current
business (marketing, promotional, sales) needs.
Our mission is to help our clients achieve excellent MARKETING, PROMOTIONAL AND SALES results
Our understanding of digital advertising at the point of sale
Advertising is an effective tool for customer management and developing a lasting relationshipwith ones clients. However digital advertising at the point of sales – Admiradn - goes a stepfurther. It is a innovative solution that takes advantage of the latest technologies. It can usenumerous channels, segment and differentiate contents, and allows personalization. Itsresults can be measured in terms of creating awareness and increased sales at the point ofsales. Admiradn is an innovative advertising software that allows the advertiser to reach newlevels of brand awareness and promotional competencies. It is a fresh approach toproactive customer management at the point of sale.
The Admiradn state of art market approach creates new informational and promotional flowswith the consumers that benefit their decision making capacities and reminds them of theirpreferred brands. For the brand owner, Admiradn is far more effective and attractive thanthe traditional point of sales marketing initiatives. Not to mention, the enormous potentialof its segmentation and last minute functionalities that it offers at the point of sale. Admiradnincorporates an intuitive content management system of production, segmentation anddistribution of promotional and informational multimedia trailers. Our interactive advertisingsolution will reduce corporate costs of below the line activities and above all increase theefficiency of their marketing and promotional strategies.
Admiradn also responds to the increased costs of advertisement and to thefragmentation of the traditional media, it will allow companies to achieve higher impact oftheir marketing and promotional investments. The solution has an enormous potential cross-sector and can be adapted to any point of sale.
Our understanding of digital advertising at the point of sale
About digital signage – figures
With the fragmentation of traditional TV advertising due to a proliferation of alternative
communications mediums, advertisers are looking for the best way to reach potential
customers The digital media and digital signage market is the fasted growing advertising
medium across the world today. It is because it reaches the customer out of home and at the
point of sale enabling advertisers to target their message more accurately and effectively.
In 2005 the market value for digital signage services in the UK and Europe has been
estimated at 420 million euros. These figures are projected to grow by 300% to 1,5 billion
euros by 2010
Media sales in the UK has grown by 40% year on year since 2002 and in 2005 were 45
million euros. They are forecast to grow to at least 260 million euros by 2010
Based on recent surveys there are now over 600,000 screens in Europe being used to
advertise, inform and influence the buying public.
Networks are not only be found in large public areas such as train stations, shopping malls,
major retail stores, metro, but also in convenience stores, post offices, fast food outlets, bars,
hairdressers, pharmacies, garage forecourt shops, betting shops, taxis, trains and buses.
Key benefits
Develop closed advertising circuits with hundred of points of emission of personalized
multimedia advertising contents.
Segment all of the contents based on time frame, geographical, market and qualitative
data; and based on the point of sales objectives.
Develop, integrate, manage and transmit all multimedia contents through user friendly
content management solution (internal or external).
Lowers advertising expenditures at the POS (point of sale) and ensures quality of the
marketing contents and manage the effectiveness of the publicity at the point of sales.
Superior advertising impact at POS (brand awareness / purchase ratio).
Ability to sell time / space to third parties (potential revenue stream).
Portrays high tech modern image of the brand
Potential training tool for POS staff (during downtime)
It promotes products and services during the 24 hours of the day.
It is ideal for promotional actions and increases sales effectiveness.
It provides information to the merchant on the client's preferences.
It reinforces the image of the brand and strengthens customer retention and loyalty
It allows to show an updated and last minute information and on moving targets
It facilitates the communication in several languages.
It reinforces the company’s CRM strategy
The digital advertising circuit and screens system are ideal for the following POS:
The installation of the system is easy and does not require technical expertise. In addition, thedigital exposition systems can be placed in all types of public facing points of sale.
Admiradn advantages at the point of sales
Real estate agencies
Travel agencies
Banks
Retails
Official government offices
Car dealers
Hypermarkets / Supermarkets
Postal offices
Fairs
Hotels
Pharmacies
Public transport
How does Admiradn Suite work
ADMIRA DIGITAL NETWORKS is an unique multimedia advertising software solution that
manages networks of hundred of displays from a central collaborative web solution.
All of the multimedia contents can be segmented according to different business criteria
allowing the circuit owner to personalize, preview, multicast contents, integrate news wire
(xml) and develop a full advertising schedule and programming.
EASY TO USE AND
INTUITIVE DDS WEB SOLUTION
WWW.ADMIRALO.COMMULTI MEDIA ADVERTISING
LIBRARY
MARKETING PLAN.
KEY SALES OBJECTIVES.
MARKET STUDIES.
HUNDREDS OF
INTERACTIVES
SCREENS
ALL TYPES OF SALES POINTS
MOVING PROMOTIONAL TARGETS
Digital exposition systems
DIGITAL CCTV:
Digital CCTV are extremely
useful advertising circuits
that are ideal for
transmitting multimedia
contents at the point of
sale. It is possibly the most
effective real time
advertising solution with
personalization, preview,
multicast, news wire xml
integration and scheduling
options.
DIGITAL KIOSK :
Digital kiosks are self-
contained computing
terminals that provide
access to on-demand
transactions & information.
Interactive kiosks typically
utilize a touch screen for
data entry. These option is
ideal for advertising
transactional solutions
where a customer will
perform a specific business
operation.
INTERACTIVE SCREENS:
Interactive screens are also
self-contained computing
terminals that provide
access to on-demand
transactions, information
and interactions. This
solution offer touch screen
functionalities that are ideal
for onsite selling options
and it allows the
consumers to perform
interactions with the
business offering.
DIGITAL TOTEM :
The digital totem is most
powerful digital exposition
system in terms of brand
notoriety and highest
exposition quality. It is
extremely attractive
exposition solution from a
consumer perspective. The
totem is ideal for
businesses that are looking
for new promotional
techniques at the point of
sale.
New
Screen saver alternative
Admira Digital Networks competitive advantages
Extensive web and digital advertising experience and know how. Unlimited passion for our
value proposition and software product.
Admiradn helps all types of companies optimize their marketing and promotional efforts -
around their customers.
Admiradn helps overcome the challenges and achieve outstanding sales results.
Total commitment to our customer’s success and marketing advantages
Proven experience in the advertising world to contribute a superior vision to make the best
decisions
Possibility of adapting the advertising solution to each client's necessities.
The proven technological option and the best option for integration, emission and
development.
ADMIRADN HAS A FIRM COMMITMENT OF BEING AN EXCELLENT CLIENT
DRIVEN COMPANY DEVELOPING MORE EFFECTIVE PROCESSES AND
TOOLS OF MARKETING AND ADVERTISING AT THE POINT OF SALE.
ADMIRA DIGITAL NETWORKS competitive advantages matrix
Benefits Benefits vs. Competitors
ROI & Savings Prizes 2004/2005
Best global advertising interactive platform.
Unique transmisión and content (multimedia)
management functionalities
Supports all types of digital contents from HD
video, flash, quicktime, images). Only market
solution with complete range.
Easy to use and intuitive advertising content
management system (ACMS).
Strategic and technical project support, and
attractive pricing scheme.
Maximum advertising effectivity: share of
mind / eye catching : > 90%
Significant advertising copy, production and
distribution savings.
100% timing effectiveness at all points of
sales with segmentation and personalization.
Ideal platform for security and learning on
demand.
Proven flexibility, reliability and scalability.
New revenue streams possibilities.
Open development standards and full
integration with all multimedia solutions
(Adobe, Microsoft, Macromedia, Mac, etc).
High Density Video transmission capacities.
Remote system (point of sales systems) and
GPRS / GPS transmission capabilities.
Unique functionalities: programming events,
direct cast & segmentation options.
Personalization, preview, multicast, news
wire xml integration and scheduling options.
MASSACHUSETTS INSTITUTE OF TECHNOLOGY
DESIGN & ADVERTISING COMMUNITY
ROYAL COLLEGE OF LONDON
CREATIC INTERACTIVE INNOVATION PRIZE
INTERACTIVE ADVERTISING SOLUTION
Ten years of solution development.
100 TOP INNOVATIVE TECHNOLGIES
S&MB “TOP MANAGEMENT” CATEGORY
Key milestones to ADMIRA DIGITAL NETWORKS Live!
Presenting Admiradn
1 month 2 month 3 month
Initial meeting
Present demo of Admiradn
Develop business case
Formalize project agreement and
scope
Define and assign team
Analyze client needs
Develop Admiradn installation
guidelines (hardware,
communication, screens)
Personalize Admiradn solution
Develop multimedia contents
Initial POS installations
Software installation
Develop POS pilot
Implement pilot
Adapt suite solution
Extend Admiradn solution to rest
of POS
ADMIRA ds LIVE!
Pro
jec
t
kic
k o
ff
Admiradn Suite
WEB BASED INTUITIVEPERSONILZATION &
USER MANAGEMENT
REAL TIME
INFORMATION
SUPPORTS ALL
FORMATS
VIDEO POSTING
SCREEN SAVER
OPTIONS ww.admiralo.comAUTOMATIC TEMPLATES
User management and work flows
• User management (roles / permissions)• User friendly collaborative environment• Task sharing• Workflows
Video posting
• Video uploading and previsualizations• Automatic templates• RSS feeds• Marketplace options
Content management system
• Intuitive content management system• Tags and marketing search• Supports all formats (flash, HD, avi, mov)
POS & Playlist management system
• Simple process for playlists and circuit management• Timetable and playlist segmentation
Control panel and statistics
• Real time control panel and statistics of all emission points
Admiradn Suite main functionalities
Online management for each exposition circuit or group of devices.
Web upload and distribution of all known multimedia formats.
Video posting functionalities and web workflow for creation of new exposition points.
Full circuit management workflows with different user profiles, roles and permissions.
Supports advertising metatags for each multimedia content.
Peer to peer, collaborative and market place possibilities.
Real-time web access and supervision to each of the exposition points.
Web media library and content management.
Played media statistics stored in a database and reporting functionalities.
Communication across LAN or the Internet.
Supported media: Video: MPEG, AVI, HD, Div-x, QuickTime, Flash. All known codecs andcontinuous updates
Experiences – Public transport
• 1 million visual impacts
• GPS advertising
Experiences – Supermarkets
• More than 40 daily promotions and over 50 weekly playlists
• Excellent track record and boost of sales
• Promotional and loyalty multimedia contents
Experiences – Expositions
• World famous exposition
• Over 6000 m2 of exposition space and > 100 synchronized exposition
systems
Experience – Retail
• Over 150 synchronized screens
• Automatic promotional contents
• Usage: screen saver, screens, video walls, projector
08037 BARCELONA, SPAIN 28028 MADRID, SPAIN
REFERENCES
COLEGIO DE ARQUITECTOSDE CATALUÑA
MUSEO DE LAS
CIENCIAS DE GRANADA
08037 BARCELONA, SPAIN 28028 MADRID, SPAIN
PRESS
08037 BARCELONA, SPAIN 28028 MADRID, SPAIN