Digital Special!

Mapping digital specialities and structuresSharing experiencesExamples of successful partneringHow to win a digital pitchDefining centres of excellence

What you need in front of you

A piece of white paperA pen

Paper to be handed in. No foul language!

Total number of people in the digital section of your agency:

2 – 180 people (5% - 100%)

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How much of your revenue comes from the digital space? (in %)

2% – 100%46%

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Within the next two years, do you expect that number to

Increase?Decrease?

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Within the next two years, do you expect that number to

INCREASE

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Within the next two years, do you expect that number to

EXPLODE

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What will increase?

Please name three things

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How much of your digital revenues do you currently outsource?

0 – 100%27%

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What do you outsource?

Please name three things

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Questionnaire Outsource

Inhouse

Analogue Digital

SUI

IRE

GER

CANSWE

SING

FIN RUS

GBRROM

IND

AUSSER

NETHNOR

What is it that you do best?

Please name up to five things

Please try to rate how good you are(on a scale 1-10, where 10 is excellent)

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What is the general area that your clients are having difficulty understanding in the digital world?

”mobile strategy and technical limitations that are involved around this””social media integration & mobile””how to effectively use social media as part of their digital mix””the connected world and all the new devices”

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What is the general area that your clients are having difficulty understanding in the digital world?

”they still do not percieve digital as an inte-grated part of their communication and advertising, but rather something ”down the hall”” ”how to make money with digital, how to organize the right IT development process (BRD, etc)”

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What is the general area that your clients are having difficulty understanding in the digital world?

”on-going corrections. Customers don’t realize that “small” corrections in a digital campaign can have large effects on the back-end programming. They tend to think of corrections the same way as for print campaigns, hence that it’s easy to make corrections all the way through the launch.”

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What is the general area that your clients are having difficulty understanding in the digital world?

”the data blizzard”

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What is the general area that your clients are having difficulty understanding in the digital world?

"ALL"

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What is the general area that your clients are having difficulty understanding in the digital world?

Social media and mobile strategiesHow to make money on digitalProduction cost and developmentData handlingExpectations

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How did you address this and would you be willing to share this at the Dublin conference?

”try to educate and be very specific ””it’s an on-going communication and “education” of the customers””we train them, prepare concepts, training materials, workshops, white paper, conferences, methodologies, checklist, dashboards….:=)”

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How did you address this and would you be willing to share this at the Dublin conference?

”we normally have one on one sessions with clients to alleviate the stress and build the bridge between their limited knowledge and our understanding ”

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How did you address this and would you be willing to share this at the Dublin conference?

”we present this as part of an integrated strategy for garnering loyalty””we are hunting the right people (with knowledge in IT/programming and marketing) to say the right words to client”

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How did you address this and would you be willing to share this at the Dublin conference?

”we have a digital planner that can answer anything. He knows how the universe was born, who will win the next eurovision song contest and whether muhammod was a great guy.”

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How did you address this and would you be willing to share this at the Dublin conference?

EducationBack-door strategyGetting the right peoplePatience

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How do you set prices for digital?

Fixed project feeRate cardPer hour

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How do you set prices for digital?

”we charge in different ways – we ballpark a quote at the start, split by hours for each part of the project, and we usually invoice the client for 100% of the quote, but we will estimate and charge for change requests. There is no real difference in price between digital rates and offline rates, just the scope of the projects.

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How do you set prices for digital?

Hourly rates€19,50 - €145

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Do the prices for digital differ from your other rates?

CheaperThe sameMore expensive

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That’s it so far…