Date post: | 07-Jan-2017 |
Category: |
Presentations & Public Speaking |
Upload: | richard-li |
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Digital Strategy for Bank of China
Xiang Li
Promotion of BOC’s Credit Card for Oversea Students
The Massive Craze of Chinese Oversea Studies
Function of This Credit Card1.Multiple-currency and
universal-use2.SMS Reminder of Master Card3.High Reward Point4.Quarterly Financial Advice
Co-operation with Airlines and Hotels
Credit Card Point:
International Flight Tickets• Free Flight Tickets• Economy Class updating to Business Class
Hotels with Discount • International Hotels with discount• Domestic Hotels free nights
Email StrategyTool: QQ Mail and Gmail
Target: QQ Mail: 35-55 year-old Male
Beijing Shanghai Shenzhen Hong Kong
Gmail: 17-25 year-old students New York LA Boston
Social Networking
Hash Tag and Info FeedingContent# studyoversea # studyatus# TOEFL# SAT# Americanuniversity
Feeding Time10pm-12pm8am-10am
CPC CPM and CPACPC : Click-through RateCPM: Cost-Per-Mille is when the price is based on 1000 impressions CPA : Cost Per Action
COST IMPRESSIONS
CLICKS CLICKS RATE
AC CONVERSION RATE
PRICE TOTAL
CPM 100,000
500 0.5% 50 10% $10.00 $1,000
CPC 100,000
500 0.5% 50 10% $2.00 $1,000
CPA 100,000
5000 0.5% 50 10% $20.00 $1,000
Thank You