DIGITAL STRATEGY Key considerations

Presentation relates to blogposts @ funnyyoushouldask.biz

https://hbr.org/2013/10/can-you-invent-something-new-if-your-words-are-old

DIGITALDIGITAL STRATEGY

You don’t communicate something - you lead

DIGITALNETWORKED

DIGITAL NETWORKED _________

https://www.youtube.com/embed/g2Z-vyln9y8

DIGITAL NETWORKED _________

LOGISTICS PLATFORM

http://www.wired.com/2014/06/uber-lands-1-2-billion-so-you-can-get-rid-of-your-car/

What is digital?

Product Meaningvs

What is digital?

Cross channel path to conversion

ROI across channels

Attribution models

CTR

CONV.

Real-time Learning

UNKNOWN

TRIAL

RETURN

OLLE SVENSSON

@addwaxfunnyyoushouldask.biz