DIGITAL CHANGES EVERYTHING ABOUT THE WAY WE THINK ABOUT BRANDING !

THESE RADICAL CHANGES MEAN WE HAVE TO LOOK AT HOW TO ENGAGE THE CONSUMER FROM A DIFFERENT PERSPECTIVE

!WE WORK TOGETHER AS A CO CREATION TEAM

TO FINE TUNE A DIGITAL STRATEGY FOR YOUR BRAND

TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS

OLD NEW

OLD SKILLS NEEDED

BUT APPLIED TO A DIFFERENT

SET OF CONDITIONS

IT IS THE MELDING OF BOTHTRANSFORMATION

TRANSFORMATION 1-2 DAYS WORKSHOP MIXING OLD SCHOOL THINKING WITHIN THE NEW DIGITAL ERA. DELIVERING A NEW DIGITAL STRATEGY FOR YOUR BRAND!

A DIGITAL AGENCY IS NOT AN AGENCY THAT MAKES “DIGITAL” IT IS AN AGENCY THAT

TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS

IS ALL ABOUT STRATEGIC VISION

!THIS VISION CANNOT BE FRAGMENTED OR STAND ALONE - IT HAS TO BE

TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS

CONSISTENTWITH EVERYTHING AND INVOLVED IN EVERY PART WITHIN THIS NEW ERA OF DIGITAL

TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS

AND HAVING STRATEGIC DIGITAL VISION

IT IS ABOUT TEAMS WORKING TOGETHER TO CO CREATE NEW ENGAGING BRAND COMMUNICATION.

NO LONGER FRAGMENTED AND DISCONNECTED - DIGITAL SHOULD BE INTEGRATED AT EVERY STEP.

IT IS ABOUT.

BESPOKE WORKSHOPS CAN BE PUT TOGETHER TO FOCUS ON SPECIFIC ZONES - MAKING IT MORE RELEVANT FOR PARTICIPANTS WITHIN AGENCY OR CLIENT TEAMS !EACH TAILOR MADE WORKSHOP WILL CHALLENGE PARTICIPANT’S PERCEPTIONS

OF WHAT THEY THINK THEY KNOW

TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS

AFTER THE DISRUPTION STAGE THEY WILL FACE CHALLENGES &

POSSIBILITIES RATHER THAN PROBLEMS. !

IN THIS NEW LANDSCAPE, HOW DO THEY SEE AND MAKE USE OF FUTURE

POSSIBILITIES? !

HOW DO THEY MAKE THIS RELEVANT TO THEIR BRAND?

TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS

MASTERCLASS INTRODUCTION TO DIGITAL THINKING

MINDSET DISRUPTION – PERCEPTION SHIFT

POSSIBILITIES

IMPLEMENTATION – RETURN ON INVESTMENT

CREATIVITY ON DIGITAL ADVERTISING

THE FUTURE - DEVELOP YOUR DIGITAL STRATEGY

TRANSFORMATIONDIGITAL STRATEGY MASTERCLASS

AFTER WORKING GLOBALLY THE LAST 12 YEARS FROM STOCKHOLM, SWEDEN. THE MELTING POT FOR PROGRESSIVE DIGITAL EXCELLENCE. RICHARD HAS BEEN WORKING ON GLOBAL BRAND PLANNING PROJECTS WITH A DIGITAL FOCUS WITH SOME INTERESTING FUN CLIENTS.

MASTERCLASS LEADER

RICHARD WATKINSON CLUB CAPTAIN

STOCKHOLM STOCKHOLMBUENOS AIRES

MASTERCLASS LEADER

RICHARD WATKINSON CLUB CAPTAIN

BEFORE STOCKHOLM RICHARD WAS BASED IN NEW YORK FOR 8 YEARS WHERE HE WAS A BRAND PLANNER AT CHIAT/DAY AND LATER RAN HIS OWN BRAND

PLANNING CONSULTANCY - PROJECT X WITH CLIENTS SUCH AS:

MASTERCLASS LEADER

RICHARD WATKINSON CLUB CAPTAIN

AS CREATIVE BRAND PLANNING DIRECTOR - DIGITAL AT DRAFTFCB STOCKHOLM/CRAFT OF INNOVATION CLUB, HE WAS INVOLVED WITH THE

STRATEGIC DEVELOPMENT OF: !!!!!!

ONE OF THE MOST SUCCESSFUL GLOBAL VIRAL FILMS EVER - 14 MILLION UNIQUE VISITS WITHIN 8 WEEKS

WINNING 2 DIGITAL BRONZE LIONS AT CANNES 2010

20LIVES WAS A DIGITAL INTERACTIVE CROSS-OVER BETWEEN FILM & GAME. NOW BASED IN JAKARTA HE ENJOYS THE CHALLENGE OF TRANSFORMING

PROGRESSIVE THINKING PEOPLE TO HAVE A STRONGER DIGITAL VISION.

MASTERCLASS LEADER

RICHARD WATKINSON CLUB CAPTAIN

HE WORKED DIRECTLY WITH NOKIA AS LEAD DIGITAL STRATEGY CONSULTANT ON NOKIA 20LIVES WINNING 2 SILVER LIONS AT CANNES 2006.

1-2 DAYS - TAILOR MADE DIGITAL STRATEGY MASTERCLASS

IF YOU HAVE ANY THOUGHTS ON TRANSFORMATION DROP ME A LINE:

CRAFT OF INNOVATION CLUB

Thanks,

richard@CraftofInnovationClub.com