Procter and GambleDigital Strategy

Procter and Gamble is a wholesome, personable company that strives to make life better and easier for its customers through its quality

products. The following digital strategy will go along with this, as the big idea is to save time,

make things easier and overall, to improve lives of customers, while keeping touch with their

personable manner.

AudienceHomeownersParentsAges 18-80

Social Media Facebook

Largest presence Post/share more often Feedback page

Instagram Pictures of customers Behind the scenes Videos

Twitter Reply often Funny, witty, puns

Internet Marketing: Display Advertising

Target sites that people use everydayWeatherNews

Promote brand as humble, wholesome, reliable, & family friendly

Link to website homepage

Internet Marketing: Search Engine Marketing

Keywords“Laundry detergent”“cleaning supplies”“shampoo”

Budget1st, 2nd, or 3rd advertisement displayed on search

engine pageLink customers directly to page where they

purchase product

Internet Marketing: Social Media Advertising

FacebookTwitter

“Sponsored” tweetsPinterest

Cleaning, health, hygiene tips

Life “hacks”

Internet Marketing: Inbound Marketing

Content offers How-to guides “Life Hack” videos

Email Fill out form Coupons Product updates Recalls

Metrics Downloads How many times links are clicked How many email coupons used

Mobile:

AppsP&G everydayP&G ShopEasily

accessible

Budget30% of advertising budget for digitalRoughly $885, 000,000