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DIGITAL STRATEGY | SOCIAL CONTENT | SOCIAL ADS...YesMore Ltd. 2019 DIGITAL STRATEGY | SOCIAL CONTENT...

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YesMore Ltd. 2019 DIGITAL STRATEGY | SOCIAL CONTENT | SOCIAL ADS
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Page 1: DIGITAL STRATEGY | SOCIAL CONTENT | SOCIAL ADS...YesMore Ltd. 2019 DIGITAL STRATEGY | SOCIAL CONTENT | SOCIAL ADS Hankey Bannister came to YesMore to grow their Facebook presence in

YesMore Ltd. 2019

DIGITAL STRATEGY | SOCIAL CONTENT | SOCIAL ADS

Page 2: DIGITAL STRATEGY | SOCIAL CONTENT | SOCIAL ADS...YesMore Ltd. 2019 DIGITAL STRATEGY | SOCIAL CONTENT | SOCIAL ADS Hankey Bannister came to YesMore to grow their Facebook presence in

YesMore Ltd. 2019

DIGITAL STRATEGY | SOCIAL CONTENT | SOCIAL ADS

Hankey Bannister came to

YesMore to grow their

Facebook presence in

Poland, a key territory for

the brand. We started by

finding three influencers in

three key cities.

We worked with them to

shoot photography and write

content specific to each city.

All about their love for each

location.

We then used their content

as the basis for our ads

campaign and promoted

directly to the cities

mentioned.

We beat the KPI of attracting

new Polish fans to the brand

by 70% while still coming

under budget on media

spend. Overall bringing 2,826

Polish whisky lovers to

follow Hankey Bannister.

Page 3: DIGITAL STRATEGY | SOCIAL CONTENT | SOCIAL ADS...YesMore Ltd. 2019 DIGITAL STRATEGY | SOCIAL CONTENT | SOCIAL ADS Hankey Bannister came to YesMore to grow their Facebook presence in

YesMore Ltd. 2019

For those who love equal parts substance and style, make Hankey Bannister your blended whisky of choice, follow us on Facebook to

learn more.

For a classic taste in a modern world make sure you've liked

Hankey Bannister Blended Scotch Whisky on Facebook.

Looking for the perfect blended Scotch whisky for any occasion?

Look no further than Hankey Bannister. Follow our page to learn

more about us.

If you're taking a trip make sure you pack all the essentials, including

Hankey Bannister blended Scotch whisky. Like us on Facebook to learn

more about our Scotch whisky collection.

NOTE: Copy for the campaign was actually delivered in Polish.

Page 4: DIGITAL STRATEGY | SOCIAL CONTENT | SOCIAL ADS...YesMore Ltd. 2019 DIGITAL STRATEGY | SOCIAL CONTENT | SOCIAL ADS Hankey Bannister came to YesMore to grow their Facebook presence in

YesMore Ltd. 2019

“The team at YesMore are genuinely adaptable and have proven time and time again that they can rise to the occasion and deliver great results!”

MEGAN CROALL, DIGITAL AND COMMUNICATIONS ASSISTANT MANAGER, IBHL


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