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Digital TransformationStudent Recruitment

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Why Listen to Me?

Most Important Bits:

I understand Psychology & Knowledge ManagementI have a 5 Year old!I’ve Worked with a lot of Great Clients!

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What’s Digital Transformation?

Change in Customer Expectatio

ns

Change in Competitio

nChange in

Technology

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Leadership

CultureTechnology

Critical Success Factors in any Knowledge Management Project

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Student Recruitment

Change in Customer

Expectations

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Change in Technolo

gy

Student Recruitment

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Student Recruitment

Change in Competit

ion

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Social Media

70 to 80% of Students in NI use itMost Psychologically Engaging CommerciallyUnbelievably Tight Targeting MeasureableTest – Adjust – Test – Adjust..

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One Example Advert

Part Time CoursesJanuary 2015Split by Gender, Time, Location and CourseOther Adverts Split by Above and Generation

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£0.01p per Advert Verifiably Seen

£2.91 per Returned Lead

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But Make it Easy to be Accessible

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Management Information

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The Real Work is Ahead

User Flow – Bottlenecks etcCreate a Retail ExperienceChanges in the Core Product DeliverySafety & SecurityResponsiveness