Date post: | 22-Jan-2018 |
Category: |
Marketing |
Upload: | vertical-measures |
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Mike Huber Sr. Director Strategy & Education, Vertical Measures
Content Marketing Workshop:The Proven 8 Step Formula
@mjhuber#DSDALAbout Your Presenter...
● Sr. Director of Business Strategy & Education at Vertical Measures, a 50 person PPC, SEO & Content Marketing agency in Phoenix, AZ
● In the digital space since the late ‘90s● Sample of our 50+ clients:
@mjhuber#DSDALAgenda
Time Topic
8:30 – 9:45am • What is Content Marketing• Putting Together Your Content Strategy• Performing Ideation & Market Research
9:45 – 10:00am COFFEE BREAK10:00 – 11:30am • Developing Useful Content
• Optimizing Your Content for the Web• Promoting Your Content• Distributing Your Content• Lead Nurturing – It’s In the Mail• Measurement
11:30am – 11:40pm LUNCH BREAK (WORKING LUNCH)11:40am – 12:30pm • Case Studies // Wrap up
● How many of you are webmasters or SEOs?
● How many are primarily marketing people?
● Any business owners?
● Organizations with more than 100 employees?
● More than 1,000?
● How many of you have been doing content marketing?
Who are you?
@mjhuber#DSDAL“Content Marketing” 2010-17
Penguin: 2012● Off-site penalties● Low-quality backlinks● Exact match anchor text
Hummingbird: 2013● Semantic search● Full question searches● Indexing to understanding
Panda: 2011 ● On-site penalties● Thin content● High ad-to-content ratios
RankBrain: 2015● Artificial Intelligence● Language to math● Designed to keep learning
GREAT CONTENT works on its own behalf. It can spread, persuade and convert people without your help,
just by being RELEVANT AND USEFUL.
@mjhuber#DSDAL
93% of all consumers use search prior to making a purchase
93%
86% of searchers conduct non-branded queries
86%86%
How Important is Search?
Source: GroupM
@mjhuber#DSDALDigital Marketing Strategy vs Content Strategy
Content Marketing Strategy
Digital Marketing Strategy
Publish Like a Publisher!
Traditional Media Backgrounds = Great for Content Marketing
• They plan ahead• They think strategically• They love editorial calendars• They understand deadlines• They can create great content• They find fresh angles and sources• They know how to engage an audience
@mjhuber#DSDALContent Inventory
• Have you taken an inventory of your current content?• Look for out of date content• Look for duplicate content• Seasonal content• Look for content gaps• Tools to use:
• Screaming Frog• Excel
Download Screaming Frog
@mjhuber#DSDAL
What will your content accomplish?• Lead Generation?• Increased Revenue?• Customer Retention?• Thought Leadership?• Open New Markets?• Lower Customer Service Costs?
Why Are You Creating Your Content?
@mjhuber#DSDAL
What will you measure?● Engagement? Traffic? Leads? Revenue?
Do you have the tools you will need to measure your success or failures?
● Do you have analytics in place?● Establish benchmarks right now.
What does success look like?Did your content help its audience members achieve excellence at what they do?
What Is Different A Year From Now?
@mjhuber#DSDAL
● Your audience can be a number of different groups – depending on your industry & your site offerings o Current/potential customers? People
spending money on your product or service now or in the future?
o Location? Are you a location based business and how might that impact your audience?
o Seasonal? Is your business seasonal with a changing audience?
Who is Your Audience?
@mjhuber#DSDAL
Who are they?• Demographics• Pain points and needs• Barriers to purchase• Influencer potential• Content formats• Content sources• Mobile vs desktop
Persona Development
Decisive Dana“Brand A widget reviews”
Bargain Britt “cheapest widget”
@mjhuber#DSDAL
Persona: Homeowner, 30s, prefers shorter & more visual contentGoal: Save money and “go green”
Persona: Buyer's Journey & Content Gaps
How to Lower Your Utility Bill
Top 7 Reasons Going Solar Pays Off Long-Term — CONTENT GAP — Why
SolarCity'sSolar PanelsLast 50% Longer
@mjhuber#DSDAL
You are a publisher and you must create content to speak to your specific audience and that truly represents YOU!● Find your voice● Humorous?● Serious?● Researcher?
Who Are You?
@mjhuber#DSDAL
What expertise will you need?o Creative writing?o Sales copy?o Technical writing?o Graphics?o Video?
● Leverage your employees – the key to success? They are the SMEs!
● Business partners or suppliers may contribute
Who Will Create Your Content?
@mjhuber#DSDAL
● Your Blog?● Your web pages?● RSS feeds?● Social accounts?● News Feeds?● Sites for Videos, Images, Slides, PR, etc?● Will you have content to download?● Have you developed a communication
tool or process for spreading your content marketing vision throughout the organization?
Where will the Content be Published?
@mjhuber#DSDAL
Your Content Marketing Strategy Template & ChecklistDownload: VerticalMeasures.com/strategy
@mjhuber#DSDAL
Buyers are searching for information that helps them make an informed decision.
Businesses that provide that information - will win.
THE ODDS OF HITTING A GRAND SLAM
Most of us aren’t the New York Yankees, so we strongly suggest playing CONTENT MONEYBALL:
1 in 4 at bats = hit (a success)1 in 36 at bats = home run (a big success)1 in 1,691 at bats = grand slam (viral success)
In order to play CONTENT MONEYBALL, you need to come up with hundreds of ideas so you can create fresh, USEFUL content on a frequent basis.
Here’s how we do it…
@mjhuber#DSDALRemember Semantics Matter Too
Over 70% of the traffic you earn for any given page will come from keywords you didn’t try to optimize for.-Moz
Source: SEMRush
@mjhuber#DSDAL
A pool installation company creating content about summer safety tips and barbeque recipes.
A luggage retailer publishing country-specific travel guides.
An auto insurance broker offering car maintenance advice.
Tangential Content
@mjhuber#DSDAL
Source: http://www.keyworddiscovery.com/keyword-stats.html
Longer Search String = More Clicks
@mjhuber#DSDALGoogle’s Answer Box
“When we recognize that a query asks a question, we programmatically detect pages that answer the user's question, and display a snippet as a featured snippet in the search results.” - Google
@mjhuber#DSDALQuestion Analyzer
All questions that users are searching: ‘hiking boots’
• Waterproof• Leather• Comfortable• Shoes vs boots• Experience• Socks• Snow• Wide• Mountaineering• Feet• BackpackBuzzSumo.com
@mjhuber#DSDAL
Content Editorial Calendar Spreadsheet TemplateDownload: VerticalMeasures.com/calendar
@mjhuber#DSDAL
● Draw content out of challenges, trends, achievements and internal events
● Don’t ask “What can you write about?” Ask “What questions do you get asked every day”
Every Moment is a Content Opportunity
@mjhuber#DSDAL
BlogseBooksCurationPodcastsInterviewsWhite PapersWebcasts/Webinars
Community ForumsOnline Quizzes
eNewslettersCase StudiesInfographics
ContestsVideos
Create Useful Content
@mjhuber#DSDALHow You Can Get Found in Search
VideoPeople Also AskRelated SearchesFeatured SnippetTweetsMaps BoxKnowledge PanelNews (Top Stories)ImagesAppsBooksSearch SuggestSitelinksSection SitelinksLong Form ArticlesCarousel - List Results
@mjhuber#DSDAL
“Content that doesn’t promote your brand over another, and may in fact even mention your competitors”
- Adobe CMO
Brand-Agnostic Content
@mjhuber#DSDAL
• Faster, cheaper, engaging• Drives social traffic• Average quiz gets shared
1,900 times (BuzzSumo)• Can be used for lead
generation
Quizzes
@mjhuber#DSDAL
● Optimized Title● Detailed Description● Statistics● Images & Video● Product Comparisons● User Generated Content ● Zappos, Amazon are great
examples
Let’s Not Forget Product Pages
@mjhuber#DSDAL
Vertical Measures’ Hub & Spoke Model
Promotional Email
Staff Promotional Email
Landing Page
Blog Posts
Twitter Post
Linked in Post
Press Release
Facebook Posts
@mjhuber#DSDAL
HUB
Case Study
Blog
WebinarPPT
Video
Page
Lead Nurture
Press Release
Page
Infographic
Slide-share
Social
Blog
Newsletter
Off-siteArticle
Landing Page
Social
Social
Social
Ad
@mjhuber#DSDALBlog Writing Tips
● Write to communicate a message, not word count
● Write posts people will want to link to
● Don't be self-promotional● Always keep target
audience in mind● Use visual differentiators
@mjhuber#DSDAL
What you want to avoidBlog & News Archives
• Living 808 Video• Grid Saturation on Oahu• Bringing Solar Curriculum to Schools• Solar Powered Sounds for the Beach• Our ’Customer Love’ Program• Givee aways and Gimmicks• Remodel is Right /Remodel it Green• A Beginner’s Guide to Feed-in Tariff• 5 Nifty Solar-Powered Vehicles You Wish You Had
HowMuchDoesSolarCost?HowMuchCanISaveWithSolar?CanIFinanceMySolarEnergyInstallation?SolarvsElectricRevoluSun vsAlternateEnergyHawaiiRevoluSun vsHaleakalaSolar
@mjhuber#DSDALBy “Visual Differentiators” We Mean:
Content Chunking● Headers and sub-headers
● Multiple images
● Short paragraphs
● Bolded or italicized terms and phrases
● Internal links
● Bulleted or numbered lists
See neilpatel.comThis example: 74 paragraphs, 5 subheads, 40 links, 33 images/graphics
@mjhuber#DSDALYou don’t go there and neither do your prospects…
Source: https://chitika.com/google-positioning-value
@mjhuber#DSDAL
Each month, 8.5 out of the top 10 rankings will change positions. Every day, 78% of search results have some ranking change. - Moz
paid + organic = success
@mjhuber#DSDALHow Can You Rank in the Answer Box
Featured Snippets
Paragraphs - 63%
Lists - 19%
Tables - 16%
Identify queries - slightly broader than a single piece of knowledge
Existing answers - make your answer better
@mjhuber#DSDALOn Page SEO Elements
Title TagURL
H1 Tag
H2 Tag
Content
"Interested in taking your internet marketing strategy to the next level but not sure where to start? Start with a Search, Social and Content Strategy now."
Meta Description
@mjhuber#DSDALMost Common Problems We Find?
1. Unintentional duplicate content2. Page-load times3. Poor HTML (title tags, meta descriptions, broken links)4. Poorly optimized images and videos5. Bad backlinks/Not enough backlinks (very important!)6. Thin content (lack of semantic KW opportunity)7. Not Mobile Friendly
@mjhuber#DSDALPage Speed
• Address key issues like image and JavaScript optimization• Reducing resources needed to process images, scripts
and files improves PageSpeed• A one-second delay in PageSpeed can decrease
conversions by 7%
@mjhuber#DSDAL
1 SECONDCOST $1.6B
Source:http://www.fastcompany.com/1825005/how-one-second-could-cost-amazon-16-billion-sales
@mjhuber#DSDALPage Speed Tools and References
Google Page Speed Insights -https://developers.google.com/speed/pagespeed/insights/
GTmetrix -https://gtmetrix.com
Pingdom -http://tools.pingdom.com/
WebPageTest -http://www.webpagetest.org
@mjhuber#DSDAL
An important on-page element (~70 characters).<title>Your Keywords Need be Here</title>
Title Tag
@mjhuber#DSDAL
● Mainly for conversions
● First time a visitor is understanding who you are
● ~140 - 180 characters
Meta Description
@mjhuber#DSDALH Tags
● Should be similar to page title● Tell the bots what to expect on the page● Hard coded into the CSS (H1, H2, H3, etc.)● Only one H1 tag per page
<h1>My Post is About SEO</h1>
<h2>SEO is Awesome</h2>
<h2>What is Google</h2>
<h2>People Love SEO</h2>
<h3>Matt Cutts Loves SEO</h3>
@mjhuber#DSDAL
• Important for usability and visibility• Internal links tell search engines what your site is about• Proper internal linking structure allows search engines
to spider and index more pages within your site.
• Use, but don’t abuse, internal text links within content (1 per 300 words is a good rule of thumb)
• Keep footers clean and include a link to sitemap
Internal Links
@mjhuber#DSDAL
● Reduce file size
● Use relevant keywords in image filenames. DONT: "DL000031.jpg", DO: "red-sports-car.jpg"
● Make sure <img> tags have their "alt" and "title" attributes
● Context matters. Google looks at content placed around the image, like titles and captions.
How to Optimize Images
@mjhuber#DSDALHow to Optimize Videos
● Specific, Compelling Title● Related Tags● Description● Include a link placed at
the beginning – with http://
● High Video Quality /Resolution
@mjhuber#DSDALIt’s a Mobile World
In the past 2 years, mobile surpassed desktop in:• # users• # Google searches• time spent on device
Mobile-friendly update• released April 2015• “Accelerated Mobile Pages”
are rewarded
@mjhuber#DSDAL
SEO 101 Series: H1 Tag, Sitemaps, ALT Text & MoreWatch Videos: VerticalMeasures.com/seo101
@mjhuber#DSDALWhat’s Next?
Audit Findings:
• Long, not so fun form• Irrelevant images and
distracting CTAs• Did not give any result
based on self evaluation –not meeting user’s expectations
61% exit rate on “thank you” page
Goals:
• Improve user experience• Increase conversion rate
for self evaluations• Increase conversion
volume for consultation requests
@mjhuber#DSDALCRO Results
Self-Evaluation
• Increased conversion rate by 130%
• 93% increase in leads (~250 extra leads per month)
Consultation CTA Results
• Increased conversion rate by 81%
• Month over month we are continuing to see the highest conversion volume ever
@mjhuber#DSDAL2 Types of Promotion
Organic promotion – Examples:
WebinarsPress releasesLocal partners & listingsLink development: trusted websites
Paid promotion – Examples:
Paid Search: Google, Bing, YahooSponsored Social: Facebook, LinkedInProgrammatic: DataxuNative: Outbrain, Taboola
@mjhuber#DSDALWhy Pay to Play?
500M Tweets per day
300 hrsVideo uploaded every minute to
YouTube
2% Average reach of organic Facebook
post
Sources: http://www.internetlivestats.com/twitter-statistics / http://www.statisticbrain.com/youtube-statisticshttps://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/
@mjhuber#DSDALPaid Search
● Drive traffic based on relevant search queries
● Test ad copy and landing page experience
● Shape your strategy; quickly learn what keywords drive quality traffic
@mjhuber#DSDAL
You don’t need to be on EVERY social media platform.Ask yourself: Where does our audience hang out online?
@mjhuber#DSDALPaid Social
● Drive traffic based on audience interests
● Test engagement through ad creative
● Shape your strategy; quickly learn what content engages with targeted audience segments
@mjhuber#DSDALProgrammatic
● Drive traffic based on 1st and 3rd party data● Real-time bidding based on audience segments● Shape your strategy; quickly learn what audiences are engaging with
your brand
@mjhuber#DSDAL
Identify low hanging fruito Guest blog posts or articles (they are
still okay)o Where you have relationshipso Local partners & listings
The best links:o Are from trusted siteso Have varied anchor texto Are from many different, relevant
websiteso Determined editorially
Build Links To Your Content
@mjhuber#DSDAL
• A paid/organic content promotion or distribution strategy
• Target influencers based onpersonas
• Use a variety of content formats
• Provide an easy route for influencers to promote
Influencer Marketing & Outreach
@mjhuber#DSDALSocial Media Policy
Do you have one documented?• If not, create one and share• Who has the authority to post?On the company accounts?On their personal accounts?• Who will moderate, respond?Acceptable turnaround timesTake sensitive conversations offlineEscalation and crisis policies
@mjhuber#DSDAL
Our average Paid Media client saw increased leads of more than 140% and decreased costs of more than 40% in 2016.
@mjhuber#DSDAL3 Types of Distribution
OWNED EARNED PAIDWebsite Social media Display ads / Google AdWords
Blog User reviews Social ads / promoted posts
E-mail Backlinks Sponsored content / native ads
@mjhuber#DSDALNative Advertising
● Publish to sites your audience already visits (i.e. sponsored articles on BuzzFeed)
● Click-through rates: 50x > banner ads
● Publishers adding staff for advertisers
● 2/3 of consumers lose faith in publications that promote sponsored content (Contently)
@mjhuber#DSDAL
“When you're wondering what to say or how you look, just remember, she's already out with you. That means she said yes when she could have said no. That means she made a plan when she could have just blown you off.
So that means it's no longer your job
to make her like you. It's your job not
to mess it up.”
@mjhuber#DSDALHow Can Lead Nurture Help You?
• Increase business by providing consistent value
• Keep your company top-of-mind
• Deepen existing relationships
• Move people through the buying cycle quicker
• Build brand recognition
• Create loyalty and trust
@mjhuber#DSDAL
Successful lead nurturing generates 47% larger purchases than non-nurtured leads.
SOURCE: Kapost
@mjhuber#DSDAL
• Visually appealing and branded
• Incorporate into editorial calendar: plan frequency
• Segmenting: targeted messaging
• Plan out segmented drip or follow up campaigns
• Stay brief: Read More, Get More Details
• Great subject line!
E-mail Best Practices
@mjhuber#DSDALCampaign-Based Automation
Complete a Conversion Path(Form fill or download)
Lead Nurture Email #1
Lead Nurture Email #2
Lead Nurture Email #3
@mjhuber#DSDALTrigger/Behavior-Based Automation
Behavior Trigger(View pricing page, # of pages, etc)
Lead Nurture Email #1
Lead Nurture Email #2
Lead Nurture Email #3
Further Action Track 2 – Email #1
Track 2 – Email #2
@mjhuber#DSDAL
47% Of Emails Are Opened On A Mobile Device
80% Delete Emails That Do Not “Look Good” On Mobile
SOURCE: LITMUS
@mjhuber#DSDALNewsletters
57% of businesses vote
that email newsletters are the best type of
content for lead nurturing.
SOURCE: Marketing Sherpa
@mjhuber#DSDALUpdates
• New or expanded products/services
• Discounts & price changes• Internal shifts & hiring• Conferences & workshops• Case Studies
@mjhuber#DSDALPOV’s
• Point of View that includes: your response, opinion, solution, expertise
• Shows you are up to date, have your customer’s best interests in mind, and are an authoritative source of information
@mjhuber#DSDAL
SOURCE: Kissmetrics Blog
“Focus, analytics, and pour money into the things that are working best.”
[When asked what 3 things he learned]
– Mitch Lowe (Netflix co-founder)
@mjhuber#DSDAL
● Measure for successes… and failures
● Check your rankings, traffic, conversions and other key metrics
● Focus on the strategies that are providing the best ROI and keep publishing
Measure!
@mjhuber#DSDALMetrics that Matter for Content Goals
Primary Content Goals Corresponding Metrics
Improve SEO Keyword rankings, Average SERP position, SERP CTR, organic pageviews and organic sessions
Educate audience Avg. time on page, pages viewed per session, return visitors, external link, brand awareness lift
Drive qualified leads Conversion rate (CVR), Cost-per-lead (CPL); Cost-per-Customer-Acquisition (CPC)
Encourage social sharing Social shares, comments, mentions
Start/own the conversation Comments, external links, shares, email forwards
Personalize brand N/A - Conduct qualitative research following content campaigns
Increase brand following Direct traffic, Email subscription growth, Unique open rate, Unique CTR, brand mentions, external links
@mjhuber#DSDALTraffic and User Questions
• Does any marketing channel account for more than 50% of total traffic?
• What pages have an abnormally high bounce rate?
• What referring sites are sending a lot of visitors?
• What campaigns are driving traffic? What campaigns aren’t driving traffic?
• What pages have high exit rates? Are those pages where users should be leaving the site?
• What are the most popular pages in the search engines? What pages aren’t getting any organic traffic?
• What social network is most popular? Are you focusing on that network?
• What pages are getting a lot of search engine impressions, but no clicks?
• What pages are ranking on page 2 in the SERPs for their keywords and can be pushed up to page 1?
• What is user engagement (bounce rate, avg. time on site, etc.) for desktop vs. mobile?
• Are most users new or returning? Which segment converts better?
@mjhuber#DSDALLead Generation Questions
• Does any channel account for the majority of revenue?
• What channels have the highest conversion rate? Lowest conversion rate?
• Are there referring sites that are driving a lot of revenue?
• How does Display advertising compare to Paid Search in terms of revenue?
• What paid keywords have the highest conversion rate? Lowest conversion rate?
• What landing pages have the highest conversion rate?
• Is there a channel that is driving a lot of revenue, but not actively being focused on? Vice versa?
• Are users dropping off at a certain point in the conversion funnel?
• What is the time to purchase table look like? Sessions to purchase?
• Are new or returning visitors more likely to purchase?
• What are the demographics of those visitors who are more likely to make a reservation?
@dreweastmead @mjhuber@mjhuber#DSDALTest, Learn, Iterate
Google Analytics● Audience
Demographics● Acquisition
Sources● Behavior
Time on site, bounce rateUser Flow
● ConversionsContent performanceLeads, sales, downloads, subscribers
@mjhuber#DSDAL
● Where are you in relation to direct or indirect competitors?● Guide your strategy with this data to find gaps or to play catch-up
Competitive Analysis
PAGES INDEXED
KEYWORDS IN POSITIONS 1-20 KEYWORDS IN POSITIONS 1 -100
RATIO OF RANKED KEYWORDS (POSITIONS 1 - 20) TO INDEXED
PAGES
HTTPS: /YOURDOMAIN.COM/ 118 22 208 0.19
HTTP: / /WWW.COMPETITOR-ONE.COM 46 190 1052 4.13
HTTPS: / /SUBDOMAIN.COMPETITOR-ONE.COM/ 1720 3650 7316 2.12
HTTP: / /WWW.COMPETITOR-TWO.COM/ 26 158 482 6.08
HTTP: / /COMPETITOR-TWO.COM/PAGE 478 1439 4480 3.01
HTTP: / /SUBDOMAIN.COMPETITOR-TWO.COM 258 1834 3976 7.11
HTTP: / /WWW.COMPETITOR-THREE.COM 40 127 357 3.18
HTTP: / /WWW.COMPETITOR-FOUR.COM/ 10300 264 1859 0.03
@mjhuber#DSDAL
● Where are your traffic/leads/contacts coming from?● How can you optimize your sources to improve?
Sources
Organic17%
Referrals29%
Social8%
Email4%
Paid14%
Direct26%
Other2%
@mjhuber#DSDAL
● Once someone is on your site, how likely are they to convert? ● Can you optimize conversion rate by source or overall?
Sources: Conversion Rate
@mjhuber#DSDALMeasure the Bottom Line
4,286 visits1,874 downloads819 new contacts2 new customers9 assisted customers
@mjhuber#DSDAL
Opened email, clicked, visited 2 linked resources
Visitedlanding page,
downloaded hub
The Content Journey to Conversion
Forwarded an email promoting hub,
clicked CTA
@mjhuber#DSDAL
Visited multiple site pages, including
branded content
Sent direct email to marketing,
handed to sales
The Content Journey to Conversion
Read 3 onsite blogs
@mjhuber#DSDALThe Content Journey to Conversion
Became a customer!
December – End of February
Read blogs, watched videos,
attended webinars, downloaded hubs
@mjhuber#DSDAL
Fixed SEO issues and started sporadically posting content
Increased blogging to at least 2x per month
Organictrafficisupover1800% by adheringtoSEObestpracticesandpostingcontent
Industry: Business Consulting
Services: Coaching
@mjhuber#DSDAL
Started posting content weekly
Industry: Enterprise Technology
Services: SEO, Content Creation
Sincepostingcontentonaweeklybasis,organictraffichasincreased 323%
Started posting 3x per month
Sinceposting3xpermonth,organictraffichasincreased 235%
Industry: Outdoor Recreation
Services: SEO, CRO
@mjhuber#DSDAL
● It takes courage to give away something of value without the expectation of immediate return
● It takes courage to trust that your customers and prospective customers will reward you with attention and sales and loyalty at some point in the future
● It takes courage to play the long game, not the short game
It Takes Courage...
@mjhuber#DSDALWhat if we never used these words again:
● Blogging● FAQ’s● Content Marketing● Inbound Marketing● Social Media Marketing
@mjhuber#DSDAL
● Listening to What Customers are Telling You● Building your List of Interested Prospects● Communicating on a Regular Basis● Helping Your Prospects Make a Decision● Teaching or Training your Customers● Building a Learning Center● Creating Content People are Actually Searching for!
Instead Talk To Management About:
@mjhuber#DSDAL
“When prospects visit our website, do we help
solve their problems better than any of our competitors?”
@mjhuber#DSDALSix Qualities of the Most Successful Content Marketing Case Studies
Via the SalesLion
1. Education is Their Primary Focus2. The Entire Company Believes in Content
Marketing3. They Produce Their Own Content4. The Content They Produce is Educational, Honest,
and Non-Promotional5. They Aren’t Afraid to Tackle the Big Questions6. Sales and Marketing are United in Producing
Content
@mjhuber#DSDAL
The companies that truly understand these principles
are the ones doing incredible things online.
@mjhuber#DSDALWhat We Do for our Clients
Content Marketing Strategy and Development
Profit-Driven Pay-Per-Click Management
Technical Search Engine Optimization