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innovative digital signage
solutions
11/2014
Digital Technologies is a company that has developed the most innovative solutions in the
field of interactive marketing, an example of which is our original application DIGI System.
We are ready to take on any technological challenge that will provide our customers
with solutions supporting their development.
Digital Technologies offers innovative marketing solutions. Our original software
DIGI System creates consumers’ mood and influences their behaviour at a point of sale.
The modern software DIGI System allows automated management of advertising
campaigns on screens of a digital signage network and supportive statistical analysis
and verification of the effectiveness of advertising campaigns.
COMPANY PROFILE
DIGITAL SIGNAGE
The Digital Signage technology enables placement of advertising content, images
and information on screens located in city centres, shopping malls and other places.
With this technology displayed content can be adapted to time and location. The traditional
digital signage network consists of screens connected by means of players to the Internet,
which makes it possible to manage the displayed content from any location worldwide.
INFORMATIONTransfer of information about a product or service on eye-catching screens placed in easily visible
places.
With the addition of contents concerning current weather information, news or foreign exchange
rates, advertising becomes more attractive and noticeable.
COMMUNICATION
A possibility to transfer information to customers about a product/service and its benefits
in a place where they can immediately purchase the product/service, the possibility of
an immediate response,
Always up-to-date information about new products/services and promotions
With the possibility to program (content, time and place of distribution) and update messages,
ads are adapted to a group of viewers, place and time
A possibility to interact with a customer.
TECHNOLOGY
Displaying the content according to a pre-planned schedule,
A possibility to remotely and fully control the displayed content
A possibility to manage multiple screens simultaneously from one place.
ADVANTAGES OF DIGITAL SIGNAGE
The effectiveness of dynamic media – moving images better attract the attention of passers-by,
are more visible and easier to remember
A possibility to add an audio message, which enhances a marketing message
Easy-to-change content of a message
A possibility to program the sequence and the timing of displayed ads throughout the day
for each screen independently and adapt them to each group of viewers
Flexibility and a possibility to make changes in real time
Multimedia displays are associated with technological progress and modernity, which positively
affects a company’s image.
DIGITAL SIGNAGE
Digital Technologies offers innovative marketing solutions. Our original software
DIGI System creates consumers’ mood and influences their behaviour at a point of sale.
The modern software DIGI System allows automated management of advertising
campaigns on screens of a digital signage network and supportive statistical analysis
and verification of the effectiveness of advertising campaigns. We have developed
the software DIGI System in order to extend the capabilities of the traditional digital signage
network so that it can provide more possibilities of interaction and become more effective.
DIGI SYSTEM
MANAGEMENT
DIGI System allows for the management of a modern digital
signage network using any device connected to the Internet.
This may be a computer, tablet or a smartphone.
With DIGI System, all important information about the opera-
tion of the digital signage system and the course of the
campaign are always at hand.
LEAP MOTION
DIGI System allows you to connect a modern Leap Motion
sensor, so that each infokiosk can be controlled by gestures.
The interaction makes it possible to stimulate a greater
interest among viewers. With the DIGI System software,
a Leap Motion sensor can be used to control 3D objects
in all directions.
DIGI SYSTEM: FEATURES
INTERACTION
DIGI System allows you to use Kinect and Leap Motion to
recognize viewers’ gestures. With DIGI System, it is possible
to easily create interactive applications, such as the so-called
virtual directories and virtual dressing rooms, the use of which
will significantly affect the interest in the displayed content.
MODERN DIGITAL SIGNAGE SYSTEM
DIGI System allows you to build modern digital signage
networks which, in addition to the traditional elements such as
screens and players, could include Kinect and Leap Motion
sensors, IP cameras, tablets and holographic projectors to
present the displayed information even more effectively.
REPORTING
DIGI System DIGI System allows you to create reports on the
progress of the campaign on digital signage networks. You can
also create reports on consumer interest and excitement
kindled by the campaign. With DIGI System, you can easily
explore the effectiveness of the campaign.
PERSONALIZATION
DIGI System allows you to create information campaigns
targeted to specific audiences. Thanks to the displayed content
personalization with respect to gender or age, it is possible to
carry out more effective information and promotional
campaigns. With DIGI System, information goes to the right
person.
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DIGI SYSTEM FOR RESTAURANTS
RESTAURANTS
When clients walk by a restaurant, they can see a constantly updated menu displayed at its
entrance. By moving their hands or touching the screen, they can view the entire offer, see the
latest promotions and check if there are any free tables. The sensor detects the presence of
the clients, and therefore the staff know exactly how many people have come in, and how many
have gone away.
At the table, clients take a tablet or use a digital table top to see detailed information about foods
and suggestions for combining dishes in sets, which facilitates decision-making and increases
sales. The screen also allows them to place their orders, pay their bills and entertain themselves
with enjoyable games and multimedia while waiting for their meals. Details of their orders
are immediately stored in the system, which streamlines the management of the restaurant.
If some clients frequent this place, they may download an application, through which they will
receive information about special offers and review the current menu at any location and time.
DIGI SYSTEM
FOR RESTAURANTS:
an easy way to update a menu
an attractive way to present an offer
efficient management of orders
effective communication with customers
DIGI SYSTEM FOR HOTELS
HOTELS
While checking in at the reception desk, guests download a specially-crafted application on their
smartphones, use a screen placed in the lobby or tablets that await them in the rooms - in any case,
they have access to all necessary information about the hotel offer, the town and local events.
It is also an advertising platform for hotel partners - local businesses, venues and cultural
institutions. Using the application, visitors can book tickets for events, order a taxi or communicate
with the reception. Thus, their stay becomes more enjoyable, and the hotel staff work better. Digital
solutions can also improve the organization of events at the hotel and the use the hotel's restaurant.
DIGI SYSTEM
FOR HOTELS:
clear information about an offer
efficient guest service
effective and attractive advertising
DIGI SYSTEM FOR SHOPPING MALLS
SHOPPING MALLS
During a visit to a shopping mall, customers' attention is attracted by screens which advertise
stores and brands, present both static and dynamic contents, and even enable interaction
through gesture or touch – this ensures nontrivial and interactive advertising campaigns.
Special sensors react to people passing by the screens and collect data to assess their
approximate age and sex, and measure how long they have been staring at the screen. As a result,
advertisers receive specific data that allow them to plan campaigns and evaluate their
effectiveness.
Interactive kiosks that provide customers with necessary information and point the way
to specific stores and places are also useful at shopping centres. Owing to sensors,
the administration can measure traffic distribution and optimize retail space. Interesting
solutions can also be used in various eateries and shops.
DIGI SYSTEM
FOR SHOPPING MALLS:
interactive advertising campaigns
precise assessment of the effectiveness
of communication
information transparent to customers
optimization of retail space
DIGI SYSTEM FOR STORES
STORES
How many customers enter a store? What is their gender and age? How do they move around the
store? What attracts their attention and for how long? All these data are collected by sensors and
processed by the software, making it a valuable tool for retail management in any industry.
The digital solutions also increase the comfort of shopping, and ultimately contribute to sales
growth. How does it work? In clothes or optical stores, customers use screens - virtual fitting
rooms - to view the offer, try on some models, or receive styling tips. In health & beauty stores, they
can do trial make-ups and look at the screen - virtual mirrors - also to check the recommended
combination of cosmetics. In supermarkets, interactive displays provide them with additional
information about products, and suggest complementary articles or ideas for preparing a meal.
DIGI SYSTEM
FOR STORES:
convenient store management
attractive exposition of products
effective cross-selling
DIGI SYSTEM FOR AIRPORTS AND RAILWAY STATIONS
AIRPORTS AND RAILWAY STATIONS
Digital media highly facilitate the use of bus and train stations as well as airports. With the help
of interactive screens and infokiosks, passengers can check the current schedules and information,
buy tickets, and find the way to specific gates or platforms.
Digital media can also be used to get tourist information about local attractions, reserve tickets
for events or to order a taxi. They are also an effective advertising platform for local
and international companies and institutions. Digital communication works well also in the
commercial and gastronomic facilities available at stations and airports.
DIGI SYSTEM
AIRPORTS AND RAILWAY STATIONS:
optimization of traffic routes
transparent information
efficient passenger service
effective and attractive advertising
DIGI SYSTEM FOR EVENTS, TRADE FAIRS AND CONFERENCES
EVENTS, TRADE FAIRS, CONFERENCES
Participants of an exhibition or a conference can easily find a specific stand or a lecture hall using
an application on their smartphones or interactive infokiosks placed at strategic points. The same
solutions can help them become familiar with the schedule of events and - in the case
of international events - make it easy to organize their stay in a foreign city. For example,
they provide information on tourist attractions, accommodation, restaurants, cultural events or
transport.
They also work as a platform for advertising partners of the events, and at the same time they
make participants become more involved, thus allowing organizers to get feedback from them,
for example through a survey. Exhibitors use infokiosks and virtual showcases to present their
offers. Special sensors allow them to register movement on the stand, while mobile applications
enable them to communicate with customers even more effectively.
DIGI SYSTEM FOR EVENTS, TRADE
FAIRS AND CONFERENCES:
efficient communication with participants
easy event management
effective advertising
attractive presentation of an offer
FOR MORE INFORMATIONCONTACT US AT:
DIGISYSTEM.CO