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GLOBAL DIGITAL TEXTILE PRINTING MARKET OUTLOOK Market Size by Application and Region – Trends and Forecast Till 2020
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EXECUTIVE SUMMARY
3.1 Global DTP Industry Outlook
Digital Textiles Printing (DTP) currently accounts for less than 2.0% of the overall textiles printing industry, which was around
27,500.0 mm2 in 2013. Market share of DTP is expected to occupy more than 5.0% by 2020 growing at a significant rate of XX%
in terms of value between 2015 and 2020, as compared to 2.5% of the overall textiles printing industry during the same period.
Increasing penetration of the DTP technology in the textiles printing industry is primarily driven by several advantages such as
short printing cycles, low energy consumption, reduced chemical waste, printing flexibility and availability of variety of
creative design options as compared to traditional analog printing technology.
FIGURE 6: Global DTP Market Overview
Source: Fibre2Fashion Analysis *Inner circle in doughnut diagram represents market share by value
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EXECUTIVE SUMMARY
DTP has witnessed significant growth in the past 10 years. Market share of DTP in the textiles industry grew from virtually 0.0% in
2000 to more than 1.5%, by 2013 and is expected to reach more than 5.0% by 2020. Italy is the largest market DTP, accounting
for nearly 26.0% of the overall DTP market in terms of volume, DTP in the Italy is primarily done in the Como district of Northern
Italy also known as Como Silk district, where currently 60.0% textiles printing units are using DTP technology, this ratio is
expected to reach to more than 85.0% by 2020.
However Increasing textiles production and printing in Turkey, China, India and Brazil makes them fastest growing markets for
DTP, offering huge investment potential for the DTP systems and Ink manufacturers across the world. These together account
for XX% of the DTP output which is expected to reach up to XX% by 2020.
FIGURE 7: Global DTP market, Geographical Revenue Pockets
Source: Fibre2Fashion Analysis *Ranking as per DTP output in 2014
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Market overview chapter discusses in detail comparison of digital textiles printing with traditional printing, advantages of DTP
over Traditional printing, major drivers, restraints, opportunities and challenges and prevailing competition of a market place.
All these factors and their subsequent impacts on the DTP market are discussed in this chapter.
MARKET OVERVIEW
FIGURE 12: DTP: Drivers, Restraints, Opportunities, & Challenges
Source: Fibre2Fashion Analysis
4.2 Market Dynamics
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INDUSTRY TRENDS
5.3 Porters Five Force Analysis
FIGURE 19: Analog Vs. Digital Textiles Printing Process
Source: Fibre2Fashion Analysis
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INDUSTRY TRENDS
5.4 Industry Trends
FIGURE 20: DTP Systems Installation, By Region, 2014
Source: Fibre2Fashion Analysis, Secondary Research, Primary Interviews
Europe, Middle East and Africa leads the
global installed base of the DTP systems
followed by Asia-Pacific and South & Latin
America. However as compared to installed
capacity market share of XX%, EMEA
accounts for roughly XX% of the DTP output
in 2014, followed by Asia-Pacific and North
America with market shares of XX% and XX%
respectively. Major factors responsible for
higher output in EMEA and North America as
against installed capacity is supposed to be
higher penetration of DTP amongst textiles
printers due to shorter run length and faster
fashion cycle as against in Asia-Pacific
where average run length is still higher and
using traditional printing process is assumed
to be more cost effective. Another major
factor responsible for higher penetration of
DTP in the developed markets is the stringent
regulations in these markets for environment
pollution.
5.4.1 Digital Textiles Printing Machines, Regional Market Share
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DIGITAL TEXTILES PRINTING, BY INK TYPE
Printing inks are an important and integral part of the textiles printing process as quality of the prints largely depends on the
compatibility of the fabric materials and inks. Digital textiles printing process uses different types inks for printing various fabrics,
selection of ink depends on the machine and fabric properties.
In this report global DTP market is segmented into four major ink types as follows:
Acid Ink
Disperse & Sublimation Ink
Pigment Ink
Reactive Ink
6.1 Introduction
FIGURE 21: Global DTP Market, By Type of Ink, 2014 Vs. 2020 ($ Million)
Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis
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DIGITAL TEXTILES PRINTING, BY INK TYPE
Acid inks in the digital textiles printing process are
primarily used for printing on the substrate materials
of Silk, Wool, and Nylons using piezo-electric print
heads and thermal printers.
Acid inks offers excellent end-use properties over a
very wide range of color, color saturation and color
fixation for applications on various textiles products
such as active wear, swimwear, intimate apparel,
flags, banners and accessories including ties and
scarves.
Acid Ink segment represented XX% and XX% of the
overall DTP market in the year 2014, this ink segment is
expected to post a CAGR of XX% and XX%, in terms
of volume and value, during the forecast period of
study to reach XX mm2 and $XX million respectively
by 2020.
6.1.1 Acid Ink
Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis
FIGURE 24: Acid Ink, By Application, 2014 (MM2 )
FIGURE 25: Acid Ink, By Application, 2014 ($ Million )
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DIGITAL TEXTILES PRINTING, BY INK TYPE
TABLE 3: Acid Ink, By Application, 2013-2020 (MM2)
Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis
TABLE 4: Acid Ink, By Application, 2013-2020 ($ Million)
Application 2013 2014 2015 2020 CAGR % (2015-20)
Textiles & Clothing XX XX XX XX XX
Home Textiles XX XX XX XX XX
Soft Signage XX XX XX XX XX
Others XX XX XX XX XX
Total XX XX XX XX XX
Application 2013 2014 2015 2020 CAGR % (2015-20)
Textiles & Clothing XX XX XX XX XX
Home Textiles XX XX XX XX XX
Soft Signage XX XX XX XX XX
Others XX XX XX XX XX
Total XX XX XX XX XX
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DIGITAL TEXTILES PRINTING, BY APPLICATION
Digital textiles printing technology when introduced was primarily used for the soft signage and sampling applications,
however now a days applications of DTP has split across the soft signage, home furnishings and textiles & clothing and several
other applications. Usage of DTP is growing in applications such as textiles & clothing mainly due to advantages such as low
printing cost for short run cycles, reduced lead time, reduced wastage, better design flexibility, low power consumption, less
environmental impact and several other advantages related to this technology.
In this report global DTP market is segmented into four major applications as follows:
Textiles & clothing
Home textiles
Soft Signage
Others
7.1 Introduction
FIGURE 32: Global DTP Market, By Application, 2014 Vs. 2020 ($ Million)
Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis
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TABLE 11: Global DTP Market, Application, 2013-2020 (MM2)
Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis
Region 2013 2014 2015 2020 CAGR %
(2015-20)
Textiles & Clothing XX XX XX XX XX
Home Textiles XX XX XX XX XX
Soft Signage XX XX XX XX XX
Others XX XX XX XX XX
Total XX XX XX XX XX
TABLE 12: Global DTP Market, By Application, 2013-2020 ($ Million)
Region 2013 2014 2015 2020 CAGR %
(2015-20)
Textiles & Clothing XX XX XX XX XX
Home Textiles XX XX XX XX XX
Soft Signage XX XX XX XX XX
Others XX XX XX XX XX
Total XX XX XX XX XX
DIGITAL TEXTILES PRINTING, BY APPLICATION
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Textiles & clothing printing has became an important application of the DTP technology in the recent time. Increasing penetration of the technology and growing
popularity amongst textiles & clothing printers offers a huge growth opportunity for the technology, which is currently into the nascent stage in the industry.
Textiles & clothing segment accounted for XX% and XX% of the DTP market size in terms of volume and value respectively in 2014. DTP output in this segment is expected to reach XX mm2 worth $XX million by growing at a CAGR of
XX% and XX% between 2015 and 2020 respectively.
Europe is the largest regional segment representing XX% and XX% in terms of volume and value respectively in 2014,
however Asia-Pacific is set to register highest growth during the forecast period of study as a result of more and more textiles & clothing printers adopting this technology
DTP growth in this segment is primarily driven by major factors such as,
It significantly reduces time to market in fast changing
fashion cycles
Cost advantages at short run lengths
Reduces risk of inventory obsolescence
Better flexibility and customization
Reduced energy consumption, and many others
7.1.1 Textiles & Clothing
Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis
FIGURE 34: Textiles & Clothing, By Region, 2014 (MM2 )
FIGURE 35: Textiles & Clothing, By Region, 2014 ($ Million )
DIGITAL TEXTILES PRINTING, BY APPLICATION
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DIGITAL TEXTILES PRINTING, BY REGION
TABLE 15: Textiles & Clothing , By Ink Type, 2013-2020 (MM2)
Source: Primary Interviews, Secondary Research, Fibre2Fashion Analysis
TABLE 16: Textiles & Clothing, By Ink Type, 2013-2020 ($ Million)
Application 2013 2014 2015 2020 CAGR %
(2015-20)
Acid Ink XX XX XX XX XX
Disperse & Sublimation Ink
XX XX XX XX XX
Pigment Ink XX XX XX XX XX
Reactive Ink XX XX XX XX XX
Total XX XX XX XX XX
Application 2013 2014 2015 2020 CAGR %
(2015-20)
Acid Ink XX XX XX XX XX
Disperse & Sublimation Ink
XX XX XX XX XX
Pigment Ink XX XX XX XX XX
Reactive Ink XX XX XX XX XX
Total XX XX XX XX XX
FIGURE 36: Textiles & Clothing, By Ink Type, 2014 Vs. 2020 (MM2 )
FIGURE 37: Textiles & Clothing, By Ink Type, 2014 Vs. 2020 ($ Mn )
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DIGITAL TEXTILES PRINTING, BY REGION
Textiles industry is amongst fastest changing industries in the recent time. Printing process in this industry is into the phase of
shifting from traditional to digital. Since the introduction of DTP technology in early 21st century, DTP production has changed
from inkjet textile sample printing to complete production printing. Overall penetration of DTP into textiles printing is still lesser
compared to traditional printing technology in major textiles production regions such as Asia-Pacific as against Europe where
this technology has captured larger share in textiles printing process. Europe represents the largest market share in the DTP
market followed by Asia-Pacific, North America, and Rest of World.
In this report global DTP market is segmented into four major regions as follows:
Asia-Pacific
Europe
North America
RoW
8.1 Introduction
FIGURE 49: Global DTP Market, By Region, 2014 Vs. 2020 ($ Mn)
Source: Primary & Secondary Research, Fibre2Fashion Analysis
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DIGITAL TEXTILES PRINTING, BY REGION
FIGURE 50: Global DTP Market, Major Countries at a Glance
Source: Primary & Secondary Research, Fibre2Fashion Analysis Note: CAGR in terms of Value ($ Mn)
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DIGITAL TEXTILES PRINTING, BY REGION
TABLE 29: Global DTP Market, By Region, 2013-2020 (MM2)
Source: Primary & Secondary Research, Fibre2Fashion Analysis
Region 2013 2014 2015 2020 CAGR %
(2015-20)
Asia-Pacific XX XX XX XX XX
Europe XX XX XX XX XX
North America XX XX XX XX XX
RoW XX XX XX XX XX
Total XX XX XX XX XX
TABLE 30: Global DTP Market, By Region, 2013-2020 ($ Mn)
Region 2013 2014 2015 2020 CAGR %
(2015-20)
Asia-Pacific XX XX XX XX XX
Europe XX XX XX XX XX
North America XX XX XX XX XX
RoW XX XX XX XX XX
Total XX XX XX XX XX
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DIGITAL TEXTILES PRINTING, BY REGION
Textiles industry in the Asia-Pacific is the largest in the world with major textiles manufacturing destinations such as China, India, Bangladesh, Thailand,
Indonesia, and few others. The region serves as a manufacturing and export hub for the apparels, home textiles and other textiles products to the other parts of the world.
Asia-Pacific accounts for more than XX% market share by value in the global textiles printing market, however region represented only XX% and XX% of
the DTP market share, by volume and value respectively, in 2014. DTP output in the region is anticipated to grow at a CAGR of XX% and XX% in terms of volume and value respectively during the
forecast period of study to reach XX mm2 worth $XX million.
Penetration of the DTP technology in the amongst
textiles printers in the Asian market is expected to increase in the near future due to increasing demand for the printed textiles domestically and in the major export destinations, also other major
factor responsible for the growth of DTP is the shortening fashion life cycle across the world, which requires printers to be on their toes all the time to respond to demand very quickly with short run
cycles in order to avoid inventory obsolesce.
8.2 Asia-Pacific
FIGURE 51: Asia-Pacific, DTP Market Overview
Source: Primary & Secondary Research, Fibre2Fashion Analysis
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DIGITAL TEXTILES PRINTING, BY REGION
TABLE 31: Asia-Pacific DTP, By Country, 2013-2020 (MM2)
Source: Primary & Secondary Research, Fibre2Fashion Analysis
TABLE 32: Asia-Pacific DTP, By Country, 2013-2020 ($ Mn)
Country 2013 2014 2015 2020 CAGR %
(2015-20)
China XX XX XX XX XX
India XX XX XX XX XX
Indonesia XX XX XX XX XX
Thailand XX XX XX XX XX
Rest of APAC XX XX XX XX XX
Total XX XX XX XX XX
Country 2013 2014 2015 2020 CAGR %
(2015-20)
China XX XX XX XX XX
India XX XX XX XX XX
Indonesia XX XX XX XX XX
Thailand XX XX XX XX XX
Rest of APAC XX XX XX XX XX
Total XX XX XX XX XX
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DIGITAL TEXTILES PRINTING, BY REGION
TABLE 35: China DTP, By Application, 2013-2020 (MM2)
Source: Primary & Secondary Research, Fibre2Fashion Analysis
TABLE 36: China DTP, By Application, 2013-2020 ($ Mn)
Application 2013 2014 2015 2020 CAGR % (2015-
20)
Textiles & Clothing
XX XX XX XX XX
Home Textiles XX XX XX XX XX
Soft Signage XX XX XX XX XX
Others XX XX XX XX XX
Total XX XX XX XX XX
Application 2013 2014 2015 2020 CAGR % (2015-
20)
Textiles & Clothing
XX XX XX XX XX
Home Textiles XX XX XX XX XX
Soft Signage XX XX XX XX XX
Others XX XX XX XX XX
Total XX XX XX XX XX
FIGURE 57: China DTP, By Application, 2014 Vs. 2020 (MM2 )
FIGURE 58: China DTP, By Application, 2014 Vs. 2020 ($ Mn )
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