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Digital Tools of the Trade - Clemson MiniMBA Fall 2013

Date post: 26-Jan-2015
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Description:
Marketing changes faster than consumers and businesses have the ability to adapt to emergent technologies. Marketing fundamentally builds a common language around offered products and services. You will apply new communication methods so you will be better skilled to effectively communicate your message. This session teaches you how to use and apply advanced marketing concepts in social spaces. Bobby Rettew is a multiple Emmy award-winning multimedia producer with a background in corporate marketing communications, public relations, social media, new media, television news, and visual storytelling. His journalist experience in broadcast has transformed his approach as a digital storyteller where he has helped organizations identify compelling, effective messages. Bobby is also an Adjunct Instructor at Clemson University where he teaches for the MBA and MBAe Programs. Bobby holds both a BS in Mathematics and an MA in Professional Communications from Clemson University. http://thinkclemson.com/events/mini_mba_program/
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MINI MBA #CUminiMBA CLEMSON AT THE FALLS | 11-1-13 BOBBY RETTEW Thursday, November 7, 13
Transcript
Page 1: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

MINI MBA

#CUminiMBA

CLEMSON AT THE FALLS | 11-1-13BOBBY RETTEW

Thursday, November 7, 13

Page 2: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

TOOLS

#CUminiMBA

Thursday, November 7, 13

Page 3: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

tweetdeck.com

#CUminiMBA

Thursday, November 7, 13

Page 4: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

#CUminiMBA

Thursday, November 7, 13

Page 5: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

#CUminiMBA

Thursday, November 7, 13

Page 6: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

#CUminiMBA

Thursday, November 7, 13

Page 7: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

#CUminiMBA

Thursday, November 7, 13

Page 8: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

#CUminiMBA

Thursday, November 7, 13

Page 9: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

MONITORING

#CUminiMBA

Thursday, November 7, 13

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#CUminiMBA

Thursday, November 7, 13

Page 11: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

#CUminiMBA

Thursday, November 7, 13

Page 12: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

IT’S ALL ABOUT TIMING

#CUminiMBA

Thursday, November 7, 13

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#CUminiMBA

Thursday, November 7, 13

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#CUminiMBA

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#CUminiMBA

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#CUminiMBA

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#CUminiMBA

Thursday, November 7, 13

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#CUminiMBA

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#CUminiMBA

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#CUminiMBA

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#CUminiMBA

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Page 22: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

ANALYTICS

#CUminiMBA

Thursday, November 7, 13

Page 23: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

#CUminiMBA

Thursday, November 7, 13

Page 24: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

#CUminiMBA

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Page 25: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

#CUminiMBA

Thursday, November 7, 13

Page 26: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

URL SHORTENERS

#CUminiMBA

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Page 27: Digital Tools of the Trade - Clemson MiniMBA Fall 2013

#CUminiMBA

Thursday, November 7, 13

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#CUminiMBA

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#CUminiMBA

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#CUminiMBA

•What tools could you use in your organization.

•List three tools and how they could be used to in your organization. Give specific examples.

Thursday, November 7, 13


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