Digital transformationHow to get ready for tomorrow?
J. Scharnberg // SITA EURO Air Transport IT Summit 2017 // 18.10.2017
How to get a city Airport ready for tomorrow?
• Strong passenger growth above average, 10% in 2017, 2,8 % average
• City airport with dense population around
• Located at the border of two federal states
• Strong maintenance Hub with Lufthansa Technik
• Joint airspace with Airbus airfield in Fineknwerder
Seite 1
Limited Space - Operational Excellence - Digital Development
Megatrends
Seite 2
Challenges:
New communicationstandards
Fullness of information
Real-time information
Chance
agil PM
Teams across divisions
communication about new trendswithin the company
Trends
Industry 4.0
Internet of things
Big Data
AR/VR
mobile Devices
Companies have to be prepared to be at the same level as their customers
Step 1 @ HAM- Trendscouting
• Name: #Ideenfabrik
• Cross-functional cooperation
• Started in September 2015
• 8 members
• Presentation of digital ideas to company board every 3 month
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Virtual Reality Gate Facebook Chatbot „Send a Postcard“coming soon…
Step 2 @ HAM-Workshops
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We inspire our passengers with digital information and offers along their entire flight journey
Vis
ion
“
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Step 2@HAM- Workshops (Project Ideas)
• Airport Time Manager
• Airport Siri
• Indoor Wayfinding
• Passenger Flow
• Internal information plattform
• Digital informationkiosk
• Food delivery to Gate
• AR/VR about new Destinations@HAM
• Baggage Services
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to Gate
Step 3- Digital Transformation @ HAM
• 3 Projects should be the basis for our digital transformation
• A new Project-Team works across divisions with SCRUM
• Name: Digital Airport Experience Team
• Started in September 2017
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Information kiosk Passenger flow Baggage services
Digital Informationkiosk
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• To interact with our passengers
• To inform our passengers
• To surprise our passengers
Passenger flow
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• To learn more about our passenger
• To inform about waiting-times
• To customize new offers and products
Baggage services
• Baggage is an emotional and essential topic for passenger
• How to reduce bad feeling?
• How to keep everyone informedin realtime
• How to create more additional services
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