Digital Transformation Digital Leadership
Peter Nevin
What is Digital Transformation? The application of digital capabilities to processes, products, and assets to:
– improve efficiency – enhance customer value – manage risk, and – uncover new monetization opportunities.
Bill Schmarzo CTO, Dell EMC Services
Today’s Drivers – Digital Transformation 1. Social/Mobile
2. Cloud as an enabler
3. Millennials & others
4. Analytics
5. Leadership maturity
- Customer engagement - depth and method
- Faster to market, scalable, lower cost, wider reach
- decision making, value add and growth
- expectations as employees and customers
Policies, Procedures and Governance
• Demand management
• Leadership maturity – CIO
• Organisational fit - Current
• Strategy – Organisational scope
• Methodologies – Projects
• Innovation
• Digital Leadership
• Future fit
• Extra Organisational scope
• Transformative & Agile
Transformation vs New Disruptive Business
• Uber v Taxis
• Netflix v Blockbuster (800 stores)
• Dominos pizza (USA) /Pizza Hut (Aust)
• Amazon
• Deliveroo vs McDonalds
• Fedex
The Digital Role Market Facing
Systems & Products
Digital Technology
Production & Support Systems Manage Transform
Market Facing Systems & Products
Digital Technology
Production & Support Systems Manage Transform
Focus
Responsibility
Market Facing Systems & Products
Digital Technology
Production & Support Systems Manage Transform
Digital Leadership
Technology Business Acumen
Innovation
TRANSFORM MANAGE
Management
Oversight
Alignment
Leadership
Identification
Integration
Technology Business Acumen
Innovation
Digital Leadership Role
TRANSFORM
Alignment
Identification
Leadership
TRANSFORM
• Educate and lead business leaders on the emerging digital landscape
• Manage data and analytics across the end-to-end customer experience
• Drive a vision for the digital future of the business
• Lead (?) the overall enterprise business transformation/change effort
LEADERSHIP
TRANSFORM
• Identify value opportunities in end-to-end customer experience
• Oversee the enterprise innovation process • Identify opportunities to apply isolated
innovations to other areas of the business
IDENTIFICATION
TRANSFORM
• Integrate research & development efforts and with corporate strategy
• Introduce management methodologies initiatives (e.g., agile)
• Promote ongoing collaboration between business units/functions
• Identify and access emerging technology sources for new customer value or engagement
ALIGNMENT
Digital Role Market Facing
Systems & Products
Digital Technology
Production & Support Systems Manage Transform
Focus Responsibility
18 Your Digital Leadership
The role is constantly changing – adapt and be proactive. Understand your Leadership Journey – what skills you have and need Match the your skills to the
organisation and the time
Play to your strengths Innovate with simplicity!
Technology Business Acumen
Innovation