© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Transforming cultures and businessmodels creatively and collectively
Digital Transformation in the Saudi Levant Cluster
KPMG Digital Transformation Playbook
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
1st
transformationwave:
Digital First
2nd transformation
wave: Digital
Operations
Moving from experience to operations, emphasizing the client need to connect front to back offices
KPMG Connected (end-to-end)
Enterprise
DigitalStrategy
Enterprise Digital
Transformation
Digital Customer
Engagement
Digital Marketing
Mobile
Digital Supply Chain
Disruptive Business Models
• Centred on front-office and customer experience
• Created digital practicesthrough strategicacquisitions
• Digital agencies entered the market and played a big role
• A digital focus onsustainable competitiveadvantage
• Enable enterprise-wide digital transformation
• Increase on digitizing operations in the middle and back offices
The Digital Wave… KPMG Connected Enterprise
2018+
Next wave: Efficient
Execution
Break-down silos between customers’ digital and offline engagements, and between functions
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Digital transformation is a new
business transformationparadigm that leverages cutting-edge technologies to design
and implement a customer-centric operating model
How do we define Digital Transformation?
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Our Vision
To be a leading Digital Transformation
service provider in the region
Our Mission
Our mission transcends from KPMG’s core values. We are
committed to build and maintain our clients’ Trust by delivering at the highest Quality, with Consistency, while
upholding the highest level of Accountability
Trust
Quality
Consistency
Accountability
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
CultureBusiness ModelsDigital Innovation
Using digital tools for organizational innovation
Adoption of agile structures, governance and working practices
Incepting the agile mindset and culture in the Digital Era
Digital Transformation
Our Motto
Transforming cultures and businessmodels creatively and collectively
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Our Digital Transformation FrameworkKPMG’s Connected Enterprise Framework creates a customer-centered organizational alignment with eight capabilities that connect the front, middle and back-office of an organization; thereby excelling in the delivery of the customer promise
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Our Accolades
K P M G h a s b e e n r e c o g n i z e d a s a l e a d e r i n D i g i t a l T r a n s f o r m a t i o n C o n s u l t i n g a n d S y s t e m s I n t e g r a t i o n S e r v i c e s p u b l i s h e d b y I D C , 2 0 1 8
L e a d e r i n D i g i t a l T r a n s f o r m a t i o n a n d S y s t e m s I n t e g r a t i o n
K P M G h a s b e e n r e c o g n i z e d a s o n e o f t h e w o r l d ' s t o p c o n s u l t a n c i e s i n “ T h e F o r r e s t e r W a v e ™ : B u s i n e s s T r a n s f o r m a t i o n C o n s u l t a n c i e s , 2 0 1 7
L e a d e r i n B u s i n e s s T r a n s f o r m a t i o n
K P M G h a s b e e n p o s i t i o n e d a s l e a d e r o f C u s t o m e r S e r v i c e s C o n s u l t i n g i n t h e n e w A L MV a n g u a r d r e p o r t , 2 0 1 8
L e a d e r i n C u s t o m e r A d v i s o r y S e r v i c e s
K P M G i s p o s i t i o n e d a s a L e a d e r i n G a r t n e r ’ s M a g i c Q u a d r a n t f o r D a t aa n d A n a l y t i c s S e r v i c e P r o v i d e r s , W o r l d w i d e , 2 0 1 8
L e a d e r i n D a t a & A n a l y t i c s
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Digital Strategy
DigitalEcosystem
Digital Policies & Regulations
Emerging Technologies
Digital Operations
Digital Platform Architectures
KPMG offers 8 comprehensive solutions covering all aspects of Digital Transformation, which cater both the public and private sectors’ needs
DigitalInnovation
Digital Readiness & Maturity
Assessment
Digital Transformation
Solutions
Digital Transformation Solutions Taxonomy
101010101010 10
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Digital Transformation Solutions Description
Digital StrategyWe assess our clients’ business strategy and digital capabilities based on best practices; perform gap analysis; work with them to develop their digital vision; and design a strategy that will help them digitally transform their businesses. Our solution also includes strategy activation plan and execution
Digital EcosystemWe help our clients find, set up and govern the partnerships needed to form their digital ecosystem. Partnerships include startups, tech providers, and other entities that make them become a digital pioneer
Digital Policies & RegulationsWe work closely with governments and organizations to define their digital policy framework, based on international standards and best practices, which will enable the execution of digital transformation
Digital Innovation We conduct design thinking and innovation workshops at KPMG’s Insights Center, and work side-by-side with our clients to help them innovate in their digital services and offerings
Digital Platform Architectures We help our clients design and choose the right technical architecture and components to realize their digital goals in a cost effective and performant manner
Emerging TechnologiesWe advise our clients on the best-fit emerging technologies (e.g., AI, ML, Cloud, Blockchain, RPA, VR/AR), and devise a strategy that helps them digitally transform their businesses based on their digital needs and aspirations
Digital Operations We develop everything needed to successfully set up and operate a digital organization from infrastructure and business requirements, to processes, procedures, org structure, and performance management
1
2
3
4
5
6
7
8
Digital Readiness & Maturity AssessmentWe work closely with our clients to assess their digital capabilities and maturity level, compared to the sector’s and to best practices, so as to identify their readiness for implementing Digital Transformation
101010101010 10
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Key credentials
Description
Approach & Methodologies
Digital Strategy1010101010
10 10
Central Governmental ICT Entity
National Digital Transformation & Innovation Program
Public Sector-
KPMG performed a strategic study into the creation of a National Digital
Transformation & Innovation Program
Central Governmental ICT Entity
National Digital Transformation Strategy Update
Public Sector-
KPMG updated the national digital transformation strategy in KSA across all
sectors and industries
One of the Largest Development Financial Institutions in KSA
Strategy, Op. Model, and Implementation Plan
Public Sector-
Based on gap analysis and market learnings, KPMG developed the Fund’s mission, vision, and strategic objectives
A federal pension & social security organization
Digital Transformation Strategy
Public Sector-
KPMG developed a digital strategy and customer journeys to address the
challenges and developed a detailed roadmap for strategy implementation
Central Governmental Housing Entity
Digital Transformation Strategy
Public Sector-
KPMG formulated a digital transformation strategy across the dimensions of business aimed at
defining a scalable, flexible and efficient operating model
Leading European Energy Company
Digital Transformation
Power & utilities-
Digital strategy and a roadmap towards a digital future
…along with robust activation and implantation plans
We employ a solid digital strategy development framework…
We assess our clients’ business strategy and digital capabilities based on best practices; perform gapanalysis; work with them to develop their digital vision; and design a strategy that will help them digitallytransform their businesses. Our solution also includes strategy activation plan and execution
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Key credentials
Description
Approach & Methodologies
Key credentials
Digital Readiness & Maturity Assessment
Key Retail Council
Digital Plan & Roadmap
Consumer & Retail-
KPMG developed actionable plans to increase the digital maturity, awareness,
and usage of digital technologies
… and conduct evidence based analyses based on strong benchmark data to set the most suitable course of action
With our wide array of digital assessment methodologies, we help our clients understand their position and maturity within their given field of play …
We work closely with our clients to assess their digital capabilities and maturity level, compared to thesector’s and to best practices, so as to identify their readiness for implementing Digital Transformation
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Key credentials
Description
Approach & Methodologies
Digital Ecosystem
Central Governmental ICT Entity
Governance of ICT Government Owned Enterprises (GOE)
Public Sector-
KPMG performed a strategic study into the governance of ICT government
owned enterprises, including ICT policies and SME enablement
A large semi-government enterprise
Digital Marketplace
Public Sector-
KPMG supported the client from strategy to implementation in creating a digital marketplace that would transform its
market
Central Governmental Monetary Entity
Digital Ecosystem Study
Services-
KPMG conducted gap analysis of the current state, performed qualitative reviews, and developed economic
models and roadmap
Digital Market Entry Strategy
Consumer & Retail-
A digital market entry strategy focused on e-commerce platforms, incl. business
trends, sales channels, and creating a roll-out plan
Armenian Government
Blockchain Ecosystem Case Study
Public Sector-
KPMG performed global benchmarking, developed risk map, defined legislative requirements, and created the roadmap
for implementation
… and draws from our vast network of strategic partnerships to deliver the best services to our clients
Our digital ecosystem service has a strong focus on creating added value using our KPMG digital toolbox…
We help our clients find, set up and govern the partnerships needed to form their digital ecosystem.Partnerships include startups, tech providers, and other entities that make them become a digital pioneer
Global Lubricant Manufacturer
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Key credentials
Description
Approach & Methodologies
Emerging Technologies
Center of Government Entity
Study of Cloud Computing Services Sector
Public Sector-
KPMG helped the client to better understand the significance of Cloud
Services and its potential effects on the economy at large
Investment Holding Company
Digital TechnologyStrategy
Investment-
KPMG developed a digital technology strategy that would rely on digital
technologies to achieve the business goals
Asian Airlines Company
Loyalty Digital Wallet
Aviation-
KPMG designed of a first-of-its kind blockchain loyalty digital wallet enabling customers to make purchases with their
miles
Central Governmental Transportation Entity
IoT Smart City Lighting Strategy
Public Sector-
Evaluated the options of smart and energy-saving lights, conducted a
financial assessment and engaged in the procurement process
Australian Telco
IoT & Smart City Business Case Model Development
Telecommunications-
KPMG defined the IoT enabled smart services and created a model which provides a view of the costs/benefits
expected to be realized
Russian State Government Body
Blockchain and Crypto-Currency PoC
Public Sector-
Developed blockchain technology PoCfor the state body, explored the global crypto-currency creation and reviewed
foreign statutory usage regulations
…based on the organization’s aspiration and state
We employ a structured approach to evaluate emerging technologies and identify the best for the organization…
We advise our clients on the best-fit emerging technologies (e.g., AI, ML, Cloud, Blockchain, RPA, VR/AR),and devise a strategy that helps them digitally transform their businesses based on their digital needs andaspirations
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Key credentials
Description
Approach & Methodologies
Digital Operations
Central Governmental ICT Entity
Build, Operate, Transfer
Public Sector
-
KPMG set-up and operated the secretariat of a National Digital
Transformation Committee
Central SME Entity
Digital Operating Model
Public Sector
-
KPMG revised and updated the operating model to align with the
National SME Strategy to achieve better integration
Government Human Resources Institution
Digital Target Op. Model, Strategy, and Roadmap
Public Sector-
KPMG developed the digital target operating model and strategy in order to
increase efficiency, scalability and flexibility of the IT function
Government Financial Institution
IT Operating Model Design
Public Sector-
KPMG developed the IT target operating model in order to increase efficiency,
scalability and flexibility of its IT function
A Federal Office
Digitalization of the Central Inbox
Public Sector-
Within a comprehensive digital transformation program KPMG was
commissioned to optimize the organizational structure
Pension Administrator
Agile IT Operating Model
Banking-
Develop an Agile TOM to transform the way of working of the organization
We transform an organization to make it “truly digital”
Digital Transformation changes the way organizations operate, introducing new ways of working and talent
We develop everything needed to successfully set up and operate a digital organization from infrastructureand business requirements, to processes, procedures, org structure, and performance management
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Key credentials
Description
Approach & Methodologies
Digital Platform Architecture
Confidential
National Architecture for Digital Services
Public Sector-
KPMG formed a solid expertise in government processes and digitalization,
and built the platform and services for the National Architecture for Digital
Services
Large Postal Company in Netherlands
Digital Platform Architectures
Services-
Leveraging digital platform innovation and supply chain management
Global Automotive Company
Smart Factory Journey
Automotive-
KPMG defined a target structure with end-to-end digital processes and a synchronized IT environment, and identified redundancies within IT
backbone
… our business-first approach helps to create the most suitable design.
Digital platform architecture requires a clear understanding of the business case and apply both technical and user-centric perspectives …
We help our clients design and choose the right technical architecture and components to realize theirdigital goals in a cost effective and performant manner
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Key credentials
Description
Approach & Methodologies
Digital Innovation
The World's Second Largest Food Processor and Marketer
Robotic Process Automation
Agribusiness-
KPMG supported the client in refining their RPA strategy, and establishing a
Center of Excellence
We employ the “KPMG Innovate” framework that puts the customer at the center of everything
We host our clients in our Insights Center in Riyadh, conduct workshops, and explore the art of the possible using our digital solutions
We conduct design thinking and innovation workshops at KPMG’s Insights Center, and work side-by-sidewith our clients to help them innovate in their digital services and offerings
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Key credentials
Description
Approach & Methodologies
Government-based
Catalyst
Facilitator
Endorser
Broker
Provider
Digital Policies & Regulations
Central Governmental ICT Entity
National Digital ID
Public Sector-
KPMG advised on a strategic study into the creation of a unified national digital ID framework for the public and private
sectors
Central Governmental ICT Entity
Governance of ICT Government Owned Enterprises (GOE)
Public Sector-
KPMG performed a strategic study into the governance of ICT government
owned enterprises, including ICT policies and SME enablement
Central Governmental ICT Entity
Global ICT Indices
Public Sector-
KPMG performed a strategic study into analyzing the performance of Saudi
Arabia in global ICT indices, and devised recommendations to improve its ranking
Confidential
Digital Policies and Regulations
Public Sector-
KPMG conducted a study on digital identity, digital signatures, as well as on
their legal framework
Governmental Banking Entity
Know Your Customer
Banking-
KPMG conducted KYC checks to verify customers in real-time by utilizing a
shared blockchain solution and other 3rd party sources
A Top 10 U.S. Bank with Multinational Operations
Digital Policies & Regulations
Banking-
KPMG assisted the client in defining a Compliance and regulatory change
program
Depending on the context, we employ different approaches for designing the right policies and regulations framework
We work closely with governments and organizations to define their digital policy framework, based oninternational standards and best practices, which will enable the execution of digital transformation
Principal-based
Evidence based
Collaborative
Measurable
Reciprocal
Streamlined
Outcomes focus
Co-designed
Cost effective
Proportionate
Targeted
Regulatory Approaches
Behavior-based
Behavioral economics
Insights from psychology
Understanding behavior
Understanding motivations
© 2020 KPMG Al Fozan & Partners Certified Public Accountants, a registered company in the Kingdom of Saudi Arabia, and a non-partner member firm of the KPMG
network of independent firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
KPMG Digital Transformation Playbook
We lead by example
We work together
We respect the individual
We seek the facts and provide insight
We are open and honest in our communication
We are committed to our communities
Above all, we act with integrity
KPMG Values
KPMG Contacts
For further information on the Digital Transformation solutions offered by KPMG, please contact:
Dr. Ahmad R. DhainiHead of Digital Transformation & StrategyKPMG Saudi LevantEmail: [email protected]: +966 55 171 3310