Date post: | 15-Apr-2017 |
Category: |
Technology |
Upload: | hootsuite |
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Digital Transformation
The alignment of business to customers at every touchpoint in their digital journey.
Baby boomers
Millennials
2011 workforce tipping
point
2026born in an era
of social
Driven by digital natives
Social Media is now the
second channel of choicefor college information
Source: Ruffalo Noel Levitz Study, 2015
“More than five million high net worth North Americans are likely to use social media
to assist with financial decision-making”
-Forbes
64% of government bodies cite citizen demands as
the primary driver of digital transformation
Source: Digital Transformation in Gov, Deloitte 2015
“41% of people said social media would affect their choice of a specific
doctor, hospital or medical facility”
Source: Demi & Cooper Advertising
Competitive advantage
Improved customer journey
Increased efficiency
Digital Transformation is the key to winning
Modernized company vision
Empowered workforce
Employee advocacy enables organizations to
leverage their employees in promoting the company’s message.
“Advocate content and interactions are more valuable; buyers see them as authentic
validation, not paid promotion.”
- Forrester, September 2015
Brand
~10
Average # of accounts
~10
14,678Average likes/account
1,456Average
followers/account
X
Fortune 500 Brand vs. Employee Reach
Brand
~10
Average # of accounts
~10
14,678Average likes/account
1,456Average
followers/account
Total Reach
X 1,736,079Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
Brand
EntireWorkforce~163,500 employees
~10
Average # of accounts
~10
14,678Average likes/account
1,456Average
followers/account
Total Reach
X 1,736,079Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
Brand
EntireWorkforce~163,500 employees
~10
Average # of accounts
~10
14,678Average likes/account
1,456Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X 1,736,079Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
Fortune 500 Brand vs. Employee Reach
Brand
EntireWorkforce~163,500 employees
~10
Average # of accounts
~10
11Average friends/account
25Average
followers/account
14,678Average likes/account
1,456Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X
X
1,736,079Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
Average F500 employees collectively have ~10x more social reach than combined brand accounts
Brand
EntireWorkforce~163,500 employees
~10
Average # of accounts
~10
11Average friends/account
25Average
followers/account
14,678Average likes/account
1,456Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X
X
1,736,079Est. reach of Brand
22,236,000Est. reach of Entire
Workforce
Are you ready for Digital Transformation?
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Customer Service