by Marko Kozlica for Leo Burnett

AGENDA

• NUMBERS • TRENDS

• HARDWARE • COMMUNICATION • LIFESTYLE • MEDIA • NETWORKS • ONLINE • SOCIAL

• EXAMPLES

people around the world have a mobile phone

3.6 billion

of americans use a mobile phone 91 percent

of americans will have a smartphone by end of year

50 percent

1.000.000

100.000

10.000

1.000

100

10

1

1960 1970 1990 1980 2000 2010 2020

1MM+ units

10MM+ units

100MM+ units

1B+ units/users

10B+ units???

MAINFRAME

MINICOMPUTER

PC

DESKTOP INTERNET

MOBILE INTERNET

COMPUTING GROWTH DRIVERS OVER TIME (1960-2020E)

smartphones will become the most used way to access the internet

2014 year

on the flickr popularity list of most used digital cameras is iphone 4

No.1 camera

was the increase in qr code uptake from early 2010 to early 2011

4589 percent

of all google searches are of local character

20 percent

of google maps usage is on mobile phones which will rise to 50% by 2012

40 percent

of google searches each day 1+ billion

of growth in foursquare users in 2010 3400 percent

of these users are between 18 and 23 years of age

60 percent

users on facebook 800+ million

of these users log-in each day 50+ percent

of users are outside of USA and they are speaking 70+ languages

75+ percent

of active users currently access facebook through their mobile device

350+ million

of global mobile operators work to deploy and promote facebook mobile products 475

users of ipad, iphone and ipod 130+ million

of apps for ipad and iphone 350+ thousand

of apple downloads 10+ billion

of unique users each month @twitter 40+ million

of zynga active users per month 130 million

of groupon subscribers 55+ million

SOCIAL MEDIA

WOM

80%

WORD OF MOUTH STANDS FOR 80% OF ALL SOCIAL MEDIA

COMPARED TO 2010 ARE YOU PROJECTING AN INCREASE OR DECREASE IN THE AMOUNT OF DIGITAL PROJECTS YOUR ORGANISATION WILL UNDERTAKE IN 2011?

IN TOTAL, 80% OF MARKETERS PLAN TO INCREASE THE VOLUME OF DIGITAL PROJECTS IN 2011

ONLY 5% ARE PLANNING A DECREASE IN THEIR DIGITAL WORK

54%

SLIGHT INCREASE

26%

SIGNIFICANT INCREASE

15%

SAME AMOUNT

4%

SLIGHT DECREASE

1%

SIGNIFICANT DECREASE

TABLETS 01/50

• IPAD, AND OTHER TABLETS ARE ALREADY A TREND, THEY WILL BECOME MORE POVERFUL • IPAD HAS AROUND 95% OF THE MARKET • IT CHANGED HOW WEB SITES ARE DESIGNED, IT MIGHT KILL FLASH? • BROUGHT A RENNAISANCE TO PUBLISHING: BOOKS, MAGAZINES AND NEWSPAPERS • INTRODUCED A CONCEPT OF APP STORE, THE FAST WAY TO ACCESS CONTENT

3D PRINTING 02/50

• EASY TO USE • FAIRLY AFFORDABLE (kits starting from 1000$ - 3000$) • USEFUL FOR MOCK-UPS, 3D MODELS (PMI GUYS?)

DIGIT-ALL 03/50

EVERYTHING GOES DIGITAL: • DATA, DATA AND MORE DATA. AND ANALYSIS OF THIS DATA. • CONNECTION IN-BETWEEN THE DEVICES • CONVENIENCE AND INCONVENIENCE

FREE SIMPLE PHONES 04/50

DEVELOPMENT OF FREE SIMPLE PHONES, MAYBE TO START WITH NOKIA? • BUT:

• THEY WILL EARN SMALL PERCENTAGES OF THINGS DONE WITH THESE PHONES • TRANSACTIONS, PURCHASES, ON-DEMAND CONTENT • SIMILAR TO CREDIT CARDS

AUGMENTED REALITY 05/50

• AUGMENTED REALITY (AR) IS A LIVE, DIRECT OR INDIRECT, VIEW OF A PHYSICAL, REAL-WORLD ENVIRONMENT WHOSE ELEMENTS ARE AUGMENTED BY COMPUTER-GENERATED SENSORY INPUT SUCH AS SOUND, VIDEO, GRAPHICS OR GPS DATA • BUT, YOU’VE SEEN IT IN VARIOUS USES, CHANGING THE APPEARANCE OF THE BUILDINGS, FASHION SHOWS WITHOUT LIVE/PRESENT MODELS, IN THE SHOPPING WINDOWS

NEW USER INTERFACES 06/50

• DEVELOPMENT OF NEW USER INTERFACES • IOS SIRI IS A GOOD EXAMPLE – A VOICE CONTROLLED DEVICE • REMEMBER SOME OF THE MOVIES?

MOBILE LEARNING 07/50

• APPLE IS ALREADY THERE WITH THEIR IPAD DEVICE • OTHER’S WILL FOLLOW • IMAGINE THE MARKETING POTENTIAL IN MAKING THE BRANDED EDUCATIONAL SOFTWARE

HAND HELD IS OUT 08/50

• WE ARE TALKING ABOUT TABLETS AND OTHER MOBILE DEVICES FOR THE FUTURE? • FUTURE AFTER FUTURE IS NOT BRIGHT FOR HAND-HELD DEVICES • GLASSES, LENS, EAR PIECES, MICRO TECHNOLOGY DOING EVERYTHING MOBILE DEVICES DO NOW • REAL WORLD, DIGITAL WORLD – MIXED TOGETHER

SMARTPHONE PERIPHERALS 09/50

• OK, THE SMARTPHONES WILL BE BETTER AND MORE USABLE, WHY NOT MAKE THEM BETTER? • A WHOLE SET/INDUSTRY OF THE SMARTPHONE PERIPHERALS WILL EMERGE, IMPROVING EXPERIENCE, EVERY OTHER DEVICE WILL BE CONTROLLABLE WIRELESSLY • USER INTERFACES ON SMARTPHONES MUST BE CREATED IN ORDER TO CONTROL OTHER DEVICES IN THE HOUSE OR OUTSIDE

NO “LAPTOP CARRYING” 10/50

• MOBILE PHONES AND OTHER DEVICES WILL BECOME POWERFUL ENOUGH TO FINISH ALL THE WORK DONE ON LAPTOPS • NO MORE HEAVY BAGS FOR THAT PRESENTATION YOU ARE HAVING

BETTER BATTERIES 11/50

• MORE POWER, MORE ON-TIME • WIRELESS CHARGING BECOMES A STANDARD • AND YOU CAN DO IT EVERYWHERE

5X MORE SENSORS 12/50

• SENSORS BECOME EVER PRESENT • WEARING SENSORS, REMOTE SENSORS, SENSORS IN YOUR PHONE • MORE DATA TO ANALYSE AND ENHANCE USER EXPERIENCE

THINGS & SERVICES 13/50

• A STRONG CONNECTION BETWEEN PRODUCT/SERVICES AND DIGITAL/ONLINE WORLD • NIKE+ FOR EXAMPLE • IPAD AND APP STORE

APPS 14/50

• INTRODUCED BY POPULARIZATION OF TABLETS/MOBILE DEVICES/SMART PHONES • THEY WILL BE MOSTLY USED FOR: MONEY TRANSFER AND PAYMENTS, HEALTH MONITORING, MOBILE PAYMENTS, MUSIC, GAMES, OFFICE PRODUCTIVITY, LOCATION SEARCH AND NFC (NEAR FIELD COMMUNICATION)

REALI LIFE CROWD SOURCING 15/50

• DIFFERENT READINGS FROM SMARTPHONES AND OTHER MOBILE DEVICES WILL BE USED TO ANALYSE TRAFFIC, SECURITY ISSUES • MOST OF THIS DATA WILL BE USED TO ENSURE A BETTER USER EXPERIENCE BUT ALSO TO MONITOR PEOPLE

DIGITAL CARS 16/50

• REMEMBER OLD RADIO THAT YOU HAD IN CAR PREVIOUSLY WITH THE “WHEELS” THAT YOU HAD TO TURN • NOW, THE CARS WILL LISTEN TO YOU, GIVE YOU FEEDBACK, OFFER THE MEDIA TO WATCH OR LISTEN AND EVEN GIVE SUGGESTIONS ON OPERATION OF THE CAR • PREPARE FOR DOWNLOADING APPS FROM THE CAR FOR THE CAR

DANGER! COMM REVOLUTION 17/50

• THE COMMUNICATION REVOLUTION HAS STARTED, THERE IS NO DOUBT • ALL BUSINESSES THAT REFUSE TO DO SO ARE SET TO FAIL • DIGITAL KIND OF COMMUNICATION IS NOT THE FUTURE TOOL, IT IS ALREADY HERE • ADAPT!

3D BECOMES EVERYDAY THING 18/50

• IT BECOMES NORMAL, EVERYDAY THING FOR MASS MARKET • YOU WOULD BE ABLE TO RECORD IT YOURSELF • SEEING WITHOUT SPECIAL GLASSES

MULTI SCREEN VIEWING 19/50

• THE MEDIA WILL BE DESIGNED SO IT CAN BE VIEWED ON MULTI-SCREENS • IT WILL HAVE TO SATISFY TRADITIONAL TV, MOBILE PHONES, TABLETS • THIS WILL CONTRIBUTE TO HIGHER EXPOSURE AND CONTINUATION OF THE MESSAGE TO THE CONSUMERS

LOCATION MARKETING 20/50

• MORE AND MORE APPLICATIONS WILL BE USING LOCATION INPUT FROM MOBILE DEVICES • FOURSQUARE, FB, PHOTO APPLICATIONS, EVERYTHING • IT WILL BE USED FOR CONSUMER PROMOTIONS AND REWARDS, PURCHASE RECOMMENDATIONS

QR CODES 21/50

• QR CODES, YOU HEARD ABOUT THEM, YOU CAN SEE THEM, EVERYWHERE • GIVING INFO ABOUT: WEBSITES, CONTACT CARD, NUMBERS, COMPLEX DATA AND INFORMATION, COUPONS • QR CODE UPTAKE HAS INCREASED 4589% FROM EARLY 2010 TO EARLY 2011, WOW! • THERE IS AN ABILITY TO CUSTOMIZE, TO BRAND • 11 OUT OF 50 FORTUNE COMPANIES ARE INCORPORATING QR CODES INTO THEIR MARKETING STRATEGY • GOOGLE AND APPLE DO NOT SUPPORT IT ??? SET TO FAIL?

INFOGRAPHICS 22/50

• USED TO CONVEY A COMPLEX MESSAGE IN GRAPHIC CLEAR WAY, CONSISELY AND ENGAGEINGLY • USE MAPS, FLOWCHARTS, CHARACTERS, SIZE COMPARISONS, OR OTHER GRAPHIC ELEMENTS TO PRESENT ANY TYPE OF INFORMATION

DEALER CHIC APPLICATIONS 23/50

• IT IS ALL ABOUT FINDING THE BEST DEAL FOR THE CONSUMER • NOTIKUM FOR SINGAPORE WITH THEIR BEST CREDIT CARD DEALS • LINK-LIKE-LOVE BY AMEX – DEALS BASED ON INTERESTS, LIKES, DISCUSSIONS

ATTENTIONOMICS 24/50

• MARKETEERS WILL EVENTUALLY REALIZE THAT THE CONSUMERS ATTENTION COUNTS MORE THAN REACH OR IMPRESSIONS – IN ORDER TO DRIVE CONVERSION • CAPTIVATE ATTENTION WITH ANYTHING – VISUALIZATIONS, GAMES, ENGAGEMENT OF ANY KIND AND ASK FOR A FEEDBACK FROM THE CONSUMERS

DEVELOPERS ENGAGEMENT 25/50

• NEW DIGITAL TRENDS WILL SET NEW KIND OF EMPLOYEES NEEDED IN-HOUSE • WHO CAN GIVE THE BEST INPUTS BUT DEVELOPERS THAT ARE IN THE MIDDLE OF A DIGITAL FIGHT • WATCH OUT FOR NEW POSITIONS IN AD AGENCIES – ACCOUNT DEVELOPER OR A SEO/SME EXECUTIVE

STORYTELLING 26/50

• HUMANS, THEREFORE CONSUMERS HAVE ALWAYS SEARCHED FOR A GOOD STORY – BEHIND A CERTAIN EVENT • SO LET’S GIVE IT TO THEM! • HP HAS ALREADY DONE THIS KIND OF ENGAGEMENT

DESIGN FOR DIGITAL DISTRIBUTION 27/50

• THE MOST IMPORTANT THING WHEN THINKINH ABOUT DESIGNING ANYTHING IS WHETHER IT WILL BE ELIGIBLE FOR A DIGITAL DISTRIBUTION • YOU MUST THINK CROSS PLATFORM, CROSS MEDIA (I.E. IOS, ANDROID, BADA COMPATIBLE)

SOCIAL SCHIZOPHRENIA 28/50

• IT IS NOT WHAT YOU THINK • IT IS ABOUT MAKING SOCIAL MEDIA PARTICIPATION EFORTLESS • BY ADDING G+, TWITTER, FB BUTTONS ON EACH PAGE, ARTICLE, ETC.

CAPTCHA ADVERTISING 29/50

• YOU ALL KNOW ABOUT CAPTCHA SECURITY MEASURE WHEN YOU NEED TO SUBMIT A FORM ON THE WEB-SITE OR YOU WANT DO DOWNLOAD SOMETHING • WHY DON’T WE BRAND IT?

GROUP MESSAGING 30/50

• GROUP MESSAGING WILL BECOME ONE OF THE MARKETER’S TOOLS IN THE FOLLOWING YEARS • IT IS SIMPLY A WAY TO COMMUNICATE WITH THE NICHE MARKET

SECOND SCREEN RISE 31/50

• SECOND SCREEN - DURING THE COMMERCIALS ON TV, OR FOR ADDITIONAL INFO ABOUT SOMETHING THEY ARE WATCHING • YOU CAN ALSO FIND OUT LYRICS OF A SONG YOU LISTEN TO ON THE RADIO OR YOU WANT TO FIND OUT THE NAME OF THE SONG • YOU CAN “ATTACK” THE COMMERCIAL BLOCK OF YOUR COMPETITORS

USERS WANT TO TAKE IT AWAY 32/50

• USER WILL EXPECT TO TAKE SOMETHING AWAY FROM THE DIGITAL EXPERIENCE WITH A COMPANY • PREPARE FOR AN ENORMOUS NUMBER OF BRANDED GADGETS/WIDGETS THAT THEY CAN DOWNLOAD IF THEY LIKE

PEOPLE STILL WON’T PAY… 33/50

• YES, WE STILL WON’T PAY FOR ALL THIS CONTENT WE DOWNLOAD • THIS IS JUST A HINT, BUT, AS MORE PEOPLE ARE GOING TO BUY THE CONTENT IT WILL ACTUALLY BE A BETTER SITUATION FOR THE PRODUCERS • BUT, DON’T GET TO CARRIED AWAY, A CYBER POLICE MIGHT SHOW-UP

E-WALLETS 34/50

• CONSUMERS WILL BE ABLE TO ACCESS MONEY AND BANK ACCOUNTS ON THEIR MOBILE DEVICE HEAVILY • SHOPPERS WILL COMPARE PRICES ON THEIR DEVICES (AMAZON REMEMBERS APP) • MORE AND MORE PEOPLE WILL MAKE PURCHASES ON THEIR MOBILE • SUPER E-WALLETS: CONTAINING DRIVER’S LICENSE, HEALTH ID, LOYALTY CARDS & OTHER ID • THE E-WALLETS DOCUMENTS WILL REPLACE STANDARD PAPER ONES

DIY HEALTH 35/50

• SERIES OF PRODUCTS WILL BE MADE TO CONNECT THE COMMON HEALTH ISSUES AND THEIR MONITORING AND MOBILE DEVICES • WE ALREADY HAVE AN IHEALTH PRODUCTS PRESENT ON THE MARKET MEASURING BLOOD PRESSURE, WEIGHT, ETC.

RE-COMMERCE 36/50

• MIXING CONSUMER CARE AND LOYALTY, GREEN CONSCIUS LIFE AND CORPORATE STYLE AND GOOD BARGAIN • TROCATHLON BY DECATHLON IN FRANCE – TRADE IN OLD SPORTSWEAR AND RECEIVE COUPONS • LEVI’S SINGAPORE – GIVING YOU MONEY IF YOU BRING BACK YOUR OLD JEANS • BUTLER BY A.P.C.

INTERNET EU/SOPA 37/50

• BACK IN THE DAYS IT WAS FREE FOR EVERYONE • IT STILL IS • BUT THE FUTURE MIGHT NOT BE SO COOL AND GREAT • WE MIGHT BE WITNESSING THE CREATION OF REGIONAL INTERNETS – EU INTERNET, US INTERNET, ETC. IN ORDER FOR THE GOVERNMENTS TO GAIN CONTROL • THIS MIGHT BE A NEXT STAGE AFTER THE SOPA ACT THAT MIGHT START IN US

DE-TECH 38/50

• SOME PEOPLE WILL PAY TO BE DISCONNECTED • SOME PEOPLE WOULD LIKE THEIR PEACE OF MIND • ARE YOU ALREADY INTERESTED?

MOBILE ADVERTISING NO.1 39/50

• MOBILE ADVERTISING BECOMES THE BIGGEST AD PLATFORM • EXCEEDING TV & INTERNET BY REACH AND REVENUE • IT WILL BE ENGAGING AND NOT SO BORING LIKE NOW (SMS SPAM, BANNERS) • IT WON’T KILL BUT RATHER WORK WELL WITH TRADITIONAL MEDIA, FOR THOSE WHO ADJUST

ONLINE VIDEO AD BUDGET GOING UP 40/50

• COMPANIES THAT WERE PREVIOUSLY BUYING THE ONLINE MEDIA SPACE WILL INVEST MORE • DUE TO TECHNOLOGY THAT IS CONSTANTLY UPDATING ENABLING NEW MEDIA • YOUTUBE BECOMING A TV?

ONLINE MARKETING 41/50

• LARGER SPENDING • MOVING BUDGETS FROM OTHER MEDIA TO ONLINE • INCLUDING THE INTERNET IN MEDIA PLANNING • INCREASED PRICES FOR ONLINE ADS?

MOBILE MARKETING 42/50

• WEB SITES MUST DO WELL AND LOOK WELL ON A MOBILE DEVICE!!! • 50% OF THE US WILL HAVE SMART PHONES BY THE END OF 2011 • SOCIAL NETWORKING, BLOGS, NEWS, SPORTS, LOCATIONS, APPLICATIONS

WIFI MOBILE NETWORKS 43/50

• NETWORKS THAT WILL START FROM CHEAP VOIP CALLS AND THEN MOVE INTO REAL BIG MOBILE NETWORKS • USING THE WIFI AND WIMAX TECHNOLOGY ENABLING CONSUMERS TO TALK AND USE OTHER INTERNET DEPENDANT NETWORKS

IPTV + PAY TV COOPERATE 44/50

• IPTV PROVIDERS AND PAY TV STATIONS AND NETWORKS WILL COOPERATE • WATCHING SOMETHING “ONLY” ON TV, WON’T BE TOLERATED BY CONSUMERS • THEY WANT TO WATCH THE MEDIA THEY PAID FOR IN THE HOME, ON THE GO, WHILE COMMUTING, HAVING A BARBECUE…

ACCESSING MULTIPLE ONLINE DB 45/50

• ACCESS TO THE MULTIPLE ONLINE DATABASES IS INTENDED FOR THE IMPROVAL OF CONSUMER EXPERIENCE • A GOOD EXAMPLE WOULD BE A COMBINATION OF DATABASES FROM FLICKR AND GOOGLE MAPS TO GIVE YOU A BETTER LOCATION EXPERIENCE – MORE ACCURATE MAPS

CLOUD COMPUTING 46/50

• EVERYTHING WILL BE “ON THE CLOUD” • YOU JUST NEED TO STREAM DOWN THE DATA • YOUR DOCUMENTS, PHOTOS, APPLICATIONS, BUSINESS, EVERYTHING.

SMO & SEO 47/50

• SMO – SOCIAL MEDIA OPTIMIZATION • SEO – SOCIAL ENGINE OPTIMIZATION • THIS IS ACTUALLY A THING THAT IS HEAVILIY PRESENT TODAY • SEARCH ENGINES RECOGNIZE SOCIAL MEDIA, FB & TWITTER PROFILES ARE SEARCHABLE • EMPLOYERS CHECK THE ONLINE PROFILES BEFORE THEY CHECK THE REFERENCES • IF YOU ARE NOT ON GOOGLE, YOU ARE NOT ONLINE • WHAT IS YOUR “GOOGLE PROFILE”?

PAID, OWNED, EARNED AND SOCIAL 48/50

• FOR A REAL IMPACT, YOU WILL HAVE TO INTEGRATE PAID, OWNED, EARNED AND SOCIAL MEDIA • PAID – POSITIONS THAT YOU PAID FOR (PINK BACKGROUND) • OWNED – YOUR OWN WEB SITES, PAGES, CONTENT • EARNED – THE PAGES AND CONTENT YOU EARNED BY POPULARITY • SOCIAL – YOUR PLACE IN SOCIAL MEDIA, WEB SITES

PAID

OWNED

SOCIAL MEDIA 49/50

• IT IS NOT AN OPTIONAL ADD-ON FOR A BUSINESS, IT WIL BE A DEFAULT STATE OF BEING • FOR SOME BRANDS, IT WILL BE THE MAIN AREA OF INTEREST – FOR BRAND EXPRESSION AND INTERACTION

SOCIAL INFLUENCE 50/50

• MARKETING WILL BE ENORMOUSLY INFLUENCED BY THE CONSUMERS – THEY ARE IN CHARGE • 79% OF THE CONSUMERS TRUST IN PEER COMMUNICATION – ONLY 14% TRUST ADVERTISING • FB FRIENDS ASK THEIR FB FRIENDS • CONSUMERS READ REVIEWS ON TWITTER • BLOGS GIVE THE SOURCE FOR THE CONSUMERS TO RESEARCH BRAND, COMPANIES, PEOPLE, PRODUCTS • COMPANIES WILL BE ASSISTING CONSUMERS TO SOLVE THE PROBLEMS

THOUGHT LEADERSHIP BONUS

• ENGAGE EXPERTS IN A CERTAIN FIELD TO HELP SOVE THE PROBLEMS – UNITE THEM DIGITALY • LAUNCH AN EXPERT HUB THAT WILL GATHER THESE PEOPLE IN ONE PLACE • CISCO HAS CREATED THIS KIND OF A PORTAL FOR SOLVING THE PROBLEMS WITH THEIR PRODUCTS

ARCADE FIRE THE WILDERNESS DOWNTOWN

YOUTUBE LINK TO THE CASE STUDY VIDEO

CLICK HERE

IKEA LULLABIES

YOUTUBE LINK TO THE CASE STUDY VIDEO

CLICK HERE

YOUTUBE LINK TO THE CASE STUDY VIDEO

CLICK HERE

MINI COUNTRYMAN GETAWAY STOCKHOLM

YOUTUBE LINK TO THE CASE STUDY VIDEO

CLICK HERE

BING MAPS DECODED

YOUTUBE LINK TO THE CASE STUDY VIDEO

CLICK HERE

IKEA 365 CAMPAIGN

YOUTUBE LINK TO THE CASE STUDY VIDEO

CLICK HERE

MC DONALD’S PICK AND PLAY

YOUTUBE LINK TO THE CASE STUDY VIDEO

CLICK HERE

NOKIA N8 GLOBAL CAMPAIGN

YOUTUBE LINK TO THE CASE STUDY VIDEO

CLICK HERE

OLD SPICE RESPONSE CAMPAIGN

YOUTUBE LINK TO THE CASE STUDY VIDEO

CLICK HERE

TESCO/HOMEPLUS VIRTUAL STORE CAMPAIGN

YOUTUBE LINK TO THE CASE STUDY VIDEO

CLICK HERE

TURKCELL #TURKCELLTWEET

YOUTUBE LINK TO THE CASE STUDY VIDEO

CLICK HERE

TWITTER PAY WITH A TWEET

YOUTUBE LINK TO THE CASE STUDY VIDEO

CLICK HERE

VOLKSWAGEN TWITTER ZOOM CAMPAIGN

(ARTISTIC DE-TECH DIGITAL BONUS)

YOUTUBE LINK TO THE CASE STUDY VIDEO

CLICK HERE

DOCOMO XYLOPHONE

CREDITS The following people, sources, web-sites, e-books, books have inspired this project, I would like to thank very much all of them.

www.linkedin.com www.mashable.com www.businessinsider.com www.facebook.com www.google.com www.flickr.com www.groupon.com www.twitter.com www.zynga.com

www.foursquare.com www.apple.com www.samsung.com www.nokia.com www.htc.com www.youtube.com www.inc.com www.slideshare.net www.tagxedo.com

www.forbes.com www.trendwatching.com www.canneslions.com www.bigchipawards.com www.logodesignlove.com www.socialmediaexplorer.com www.smashingmagazine.com www.brandrepublic.com www.samsung.com

• “Best Digital Campaigns 2011” by Gregory Pouvy [e-book] • “Emerging Social Media - Trends, Tools & Technologies” by centerline.net [presentation] • “Trending The Future” by space150.com [presentation] • “Top Mobile Internet Trends” by Matt Murphy and Mary Meeker [presentation] • “2011 Digital Marketing Outlook” by The society of digital agencies [e-book] • “What’s Next?” by Jesse Desjardins [presentation] • “Mobile Trends For The Next 10” by Rudy De Waele (compilation of various authors) [presentation] • “100 things to watch in 2011” by JWT Intelligence • “7 Online Video Trends To Watch In 2012” by Skytide • “2011 Marketing: 11 Trends To Watch” by Insight Marketing Design • “12 Crucial Consumer Trends For 2012” by Trendwatching.com • “Insights @Edelman Digital - Ideas That Inspire Innovation” by Edelman Digital • “Social Networking Trends And Applications” by Teemu Arina • “Social Media Forum: There Is No ROI In Social Media” by Talking Heads • “Mobile Megatrends 2011” by Vision Mobile

by Marko Kozlica for Leo Burnett