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Digital Trends: Air Travelers · 2016-08-30 · Digital Trends: Air Travelers July 2016...

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Digital Trends: Air Travelers July 2016 thinkwithgoogle.com Moments that matter for air travelers 1 Top questions on Google Search (ordered by volume) Air travelers who research online 2 I want to experience Top locations of air travelers New York, NY San Francisco-Oakland-San Jose, CA Los Angeles, CA Washington, DC (Hagerstown, MD) Seattle-Tacoma, WA Boston MA-Manchester, NH Denver, CO Top interests of air travelers who research online 2 Ordered by relevance United Airlines American Airlines Delta Air Lines JetBlue Airways Budget Rent A Car Travel brands Top companies Hobbies 1 2 3 4 5 how to check flight status how to check in for a flight when can you check in for a flight what is allowed in checked baggage for international flights how many seats left on flight 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 American Airlines Delta Air Lines Walmart Boeing Apple Hiking Running Cycling Swimming Backpacking SOURCING 1 Google Data, U.S., search questions related to vacation destinations, planning, and flight experiences, Jul. 2016. 2 Google Data, U.S., Google-defined lifestyle, psychographic, and behavioral audiences based on anonymized, aggregated user browsing behavior on the Google Display Network, Jul. 2016. 18-24 25-34 35-44 45-55 55-65 65+ 14% 25% 22% 17% 13% 9% Age of air travelers of air travelers are women 52 % when is the best time to book a flight what are the cheapest days to fly how much is a private jet what is the cheapest day to fly how to fly standby Time to make a plan 1 2 3 4 5 I want to get away 1 2 3 4 5 where is hilton head beach how to get a cheap flight how to backpack europe what island is kona on when is the cheapest time to book a flight
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Page 1: Digital Trends: Air Travelers · 2016-08-30 · Digital Trends: Air Travelers July 2016 thinkwithgoogle.com Moments that matter for air travelers1 Top questions on Google Search (ordered

Digital Trends: Air Travelers July 2016

thinkwithgoogle.com

Moments that matter for air travelers1

Top questions on Google Search (ordered by volume)

Air travelers who research online2

I want to experience

Top locations ofair travelersNew York, NY

San Francisco-Oakland-San Jose, CA

Los Angeles, CA

Washington, DC (Hagerstown, MD)

Seattle-Tacoma, WA

Boston MA-Manchester, NH

Denver, CO

Top interests of air travelers who research online2

Ordered by relevance

United Airlines

American Airlines

Delta Air Lines

JetBlue Airways

Budget Rent A Car

Travel brands Top companies Hobbies

1

2

3

4

5

how to check flight status

how to check in for a flight

when can you check in for a flight

what is allowed in checked baggagefor international flights

how many seats left on flight

1

2

3

4

5

1

2

3

4

5

1

2

3

4

5

American Airlines

Delta Air Lines

Walmart

Boeing

Apple

Hiking

Running

Cycling

Swimming

Backpacking

SOURCING

1 Google Data, U.S., search questions related to vacation destinations, planning, and flight experiences, Jul. 2016.

2 Google Data, U.S., Google-defined lifestyle, psychographic, and behavioral audiences based on anonymized, aggregated user browsing behavior on the Google Display Network, Jul. 2016.

18-24

25-34

35-44

45-55

55-65

65+

14%

25%

22%

17%

13%

9%

Age of air travelers

of air travelersare women

52%

when is the best time to book a flight

what are the cheapest days to fly

how much is a private jet

what is the cheapest day to fly

how to fly standby

Time to makea plan1

2

3

4

5

I want to get away

1

2

3

4

5

where is hilton head beach

how to get a cheap flight

how to backpack europe

what island is kona on

when is the cheapest time to book a flight

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