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Digital trends and insights - Chris Snell

Date post: 15-Jan-2015
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Chris talks about some key trends & innovations in the digital industry, and what Google is doing to respond. He shows some free tools, that can be used to gain additional insight, and will give an overview of how to get the most out of your YouTube and video strategy.
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Digital trends and insights Chris Snell - Industry Manager
Transcript
Page 1: Digital trends and insights - Chris Snell

Digital trends and insightsChris Snell - Industry Manager

Page 2: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

20 Minutes...

The growth of mobile

Free technology from Google

Custom Google Maps

New trends and insights - Google Glass, Google Now.

Page 3: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

- Eric Schmidt

“If you don’t have a mobile strategy. You don’t have a strategy”

Page 4: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

86% of mobile time is spent in apps

Page 5: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

80% of same day booking with Hotels.com are on mobile

Page 6: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

Page 7: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

Google plus is a social network - But it is also a social layer across the whole of Google

Page 8: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

Google tools are built for mobile

Page 9: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

Free technology from Google

Page 10: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

Free technology from Google - Google Trends

Page 11: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

Short lived Google trends

Page 12: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

Free technology from Google - Google Docs

- Shared working - Work on a document together

- Log in and work from anywhere

- Exportable to .PDG

- Can work on Mobile and Desktop

- No cost

Page 13: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

Free technology from Google - Blogger

Page 14: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

Google+ in search allows you to deliver messages right on the search page

Page 15: Digital trends and insights - Chris Snell

Experian took user questions across social media platforms and the

Hangouts Q&A app

Added 4,000 new followers over 14 days

Experian Financial Literacy Hangouts On AirCredit experts answer user questions

Page 16: Digital trends and insights - Chris Snell

Google Confidential and Proprietary Google Confidential and Proprietary Google Confidential and Proprietary

YouTube - Keeping an audience engaged

Page 17: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

Custom Google Maps

Page 18: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

New trends and insights

Page 19: Digital trends and insights - Chris Snell

Google Confidential and Proprietary Google Confidential and Proprietary

Page 20: Digital trends and insights - Chris Snell

Google Confidential and Proprietary

This social layer will become even more important, as we become more and more mobile


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