1. Emerging Trends in the Social Media Marketplace
Jason Breed (@jasonbreed)
Sr. Account Executive,
Sales & Marketing - Enterprise Sales
Tuesday July 21, 2009

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Discussion Agenda
Statistics Why Social Media Matters
Trends
What it means to Business
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3. Statistics
85% of Americans believe a company should interact with its customer via social media (Cones 2008 Business in Social Media Study)
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83% of the online population now use social media in some form - and more than half do so on a regular basis (MarketingVOX)
Social networking among US broadband users has grown an impressive 93% since 2006, and has increased the amount of time people spend communicating online 18% (Netpop Research)
1 in 5 employers uses social networks during the hiring process (ComputerWorld)
89% of all kids age 6-11 in the US spend at least some time doing online activities (Experian Consumer Research)
Facebook growing in every age/gender demographic. Fastest growing segment: Women over 55, up 175.3% in the last 120 days. (Inside Facebook)
Women in their 40s go online in more purposeful ways than their younger peers and are more likely to shop online, post product reviews, do product research and use social networks in ways that are extensions of their everyday lives (SheSpeaks)
Baby Boomers (those born 1946-1964) are the fastest growing users of social networking sites and are also increasingly reading blogs too. (Accenture)

4. Emerging Trends
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Speed of Information
Listening
Branding (Personal, Corporate)

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1. Speed of Information
News Happens
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2. Listening
Detractors
Brand Mentions / Opportunity
Competitors
Needs for your Product
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3. Self- Branding
Marketing Manager
Shareholders
Human Resources
Partners
Customer Service
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Effect - Cultural Shift
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What Does this Mean to Your Business?
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Social Strategies can Drive Value Throughout your Entire Organization
Customer Support

• Retention, loyalty, renewals, education, training

Sales

• Direct sales, referrals, partner/channel alliances, advertising revenue

Product Development

• R&D, focus groups, product roadmap vision

Marketing

• Lead generation, brand building, SEO, PR

Human Resources
Efficiency, productivity, recruitment, training
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Employee Intranet - IBM
Social Network that would make it fun for members to update and enrich work life
Launched October 2007
5,000 registered Members
40,000 connections made
7,800 photos uploaded
10,600 comments
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Product Development Del Monte
I Love My Dog
Portal for Del Montes research into new product development
dramatically shortened turnaround for launching new products.
creating real relationships with their audiences
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Affiliate Network- Microsoft
Encourage Dynamics CRM partners to showcase their solutions and discuss
Providing full Facebook, Twitter, and MySpace solution sharing.
Full integration with Microsoft Dynamics CRM
Windows Live ID
Next-generation Social CRM
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Research Mercedes Benz
Sessions: Interact in real time with Generation Benz members
Discussions: Comment on new ideas and commercials
Studio: Upload pictures and video
Other aspects of the site include: Message Center, Events, Activities, News and Polls.
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Thank You
Jason Breed @jasonbreed
jbreed@neighborhoodamerica.com
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