Who will win the battle of tomorrow’s payments?

Ingjerd Blekeli Spiten

Executive vice president eBusiness

//DNBCLFS233.dnbnor.net/Home233$/AB26232/eBusiness/Videoer/Fra Da til Nå ENG tekst 02.25.mp4

Cash did not go under with checkbooks or cards

–now what?

The position as the world champion of cards and effective payments is being challenged…

… for how long?

0 50 100 150 200 250 300 350 400

Poland

Germany

Singapore

Ireland

Switzerland

Belgium

The Netherlands

United Kingdom

Sweden

Finland

Denmark

Canada

USA

Norway

Iceland

Card transactions per capita

Payments and cash withdrawals 2012

Source: Norges bank, ESB, BIS, Sediabanks Islands

The payment landscape is changing - new challengers are here

The payment landscape is changing - new challengers are here

Two main battles - Checkout and the digital wallet

”War of the Digital Wallets” ”War of the Check Out screen”

Sentral lagring av betalingsmidler

One-click kjøp

What does it take to be a winner?

#1 Commercialise and innovate with old alliances

#2 Collaborate across industry boundaries

…

Complicated checkout leads to

• abandoned shopping carts

• frustrated customers

• lower sales conversion

Kilde: DIBS e-commerce 2013

problem is even worse online

mobile devices and tablets

# 3 Make it easy to shop – in store

# 4 Make it easy to shop - online

1 Press «Buy with Masterpass»

when checking out

Easy login to the DNB

digital wallet

3 Confirm card and

shipping adress

2

#5 Be relevant and personalise

15

27 30

Everyday DNB Super

offer

Day before

Christmas eve

Expert Average revenue

DUMMY FIGURES

#6 Communication

http://www.youtube.com/watch?v=A5zbHXdQ6XI