PowerPoint Presentation

Digital WorldDavid Bevilacqua, Cisco VP South Europe@DavidBevilH2O

# 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

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innovationimaginationThere is no without

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Imagination creates reality, and as desire is a part of imagination, the world we desire is more real than the world we passively accept Northrop Frye

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Why do we lose our imagination?

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If we can connect a cow to the internetThen why not an elephant?

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Sarah Eccleson | Cisco IOE Director

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4/10Companies will fail in next 5 yearsSource: Cisco & IMD Global Center for Business Transformation

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Tina Horne () - this was part b of a slide however we have pulled out. Please leave this slide for now until i confirm the flow.Source: The Hamilton Project

$100,000,000,000,000$1,000,000,000,000$10,000,000,000$100,000,000$1,000,000$10,000$100$1194019501960197019801990200020102010 Dollars (Log Scale)iPad2

ENIAC

An 2010 Ipad2 in the 1950s would have cost you $100 trillion.UNIVAC 1

IBM 7090

Altair 8800

Commodore 64

Mac II

Gateway G6-200

Processing Power

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202044ZB1%Data Explosion

4.4ZB201390% created in last 2 years

More new data generated in 2012 than prior 5,000 years

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If the 11OZ cup of coffee equals one GIGABYTEA ZETTABYTE would have the same volume as THE GREAT WALL OF CHINA

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Everything Connected500BThings Connected3XIP Traffic40%M2M

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Data EverywhereDATA CENTERS + CENTERS OF DATA

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Defined.Security EverywhereTHREAT-CENTRIC APPROACH

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Innovation EverywhereCONNECTIVITY + CONVERGENCE + INSIGHT

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Time to $1B is DecreasingYears

201990 Fortune 500 Company 1998 Google84.5

2004 Facebook22009 Uber / Whats App1.5

1.02011 Snapchat2012 Oculus Rift

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Its no longer the big that beats the smallIts the fast that beats the slow

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Enable

Differentiate

Define

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Which game do you want to play?Differentiate

Enable

Define

Which game to you want to play: http://wwwin.cisco.com/c/cec/news/global-employee-headlines/delivering-digitization.html

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The match of the LAST century

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INDUSTRY 4.0The matchof THIS century

# 2015 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialIndustry 4.0 is a collective term for technologies and concepts in the value chain or the vision of the smart factory.

Characteristics of industry 4.0 Cyber physical systems and marketplaceSmart robots and machinesBig DataNew quality of connectivityFactory 4.0

There are two digital implications that go in the favour of Italian dynamics:

1. PROCESS: Network manufacturing and cluster dynamics: Business will operate in dispersed locations, drawing on skills spread across their empires. This is the idea of industrial democracy meaning that the blurring frontiers between the information and physical worlds may lower barriers to smaller or more specialised companies. In some areas, the distribution between MNES and SMEs may shift.

2. NEW BUSINESS MODELS the fragmentation of the value chain. We have seen this in monolithic industries like music or the media. After fragmentation, countless small entrants have lower barriers to entries and this plays to the strengths of italian manufactuers and the concept of being fast and not big!

http://fr.slideshare.net/polenumerique33/roland-berger-tabindustry40201404031

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= 10% of all Italian SMEsGenerates 30% of value added Employs 1 in 4 people Italy SME Manufacturing

# 2015 Cisco and/or its affiliates. All rights reserved. Cisco ConfidentialWhy its important?Manufacturing plays a decisive role for Italian SMBs At the same time, there is still astrong SME dominance in the manufacturingsector.Although only 10% of all Italian SMEs are active in this sector, one out of four employees in the SME sector work in manufacturing, compared to one in five for the EU average. Almost one-third of value added is generated by SMEs, compared to one fifth in the EU.Manufacturing therefore plays a decisive role for Italian SMEs.

The crisis has yet to release its grip, but industry is holding its own (and the ISTAT confidence index rose from 86.9 in May to 88.4 for June and improved across all industries, with manufacturing rising to 100, the highest it has been since July 2011), and even respected economists have confirmed what we have always said here on this blog, that there can be no future without manufacturing. This knowledge is also shared by the Italian Minister for Economic Development, Federica Guidi, who is putting together a plan for Italian manufacturing that features 100 million in investment and initiatives to strengthen exports (adding 50 billion to the current 470 billion) and to attract at least 20 billion in international investment for a decisive turnaround in both competitiveness and development.

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Industrial share of value added in Europe

Source: Industry 4.0 Readiness, Rolland Berger, March 2014

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CZECHREPUBLIC

5432154321RB Industry 4.0Readiness Index 1) 2)FINLAND

SWEDEN

GERMANY

IRELAND

AUSTRIA

NETHERLANDS

DENMARK

UK

FRANCE

SLOVAKIA

SLOVENIA

HUNGARY

LITHUANIA

ITALY

SPAIN

ESTONIA

PORTUGAL

POLAND

CROATIA

BULGARIA

FRONTRUNNERSPOTENTIALISTSTRADITIONALISTSHESITATORSBELGIUM

We need to accelerateManufacturing Share (% of GDP) Source: Industry 4.0 Readiness, Rolland Berger, March 2014

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202080% German companies will have digital supply chains Source: PWC, Dec 2014

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15B x15 Annual investment needed

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ImaginationEcosystem & Collaboration Co-innovationExperiment & Fast Prototype

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25%75%

Source: Cisco & IMD Global Center for Business Transformation

Just 25% of our customers say they have a strategy to take advantage of the digital revolution thats in the process of occurringThats great out job is to help execute against that vision they understand what the tech makes possible and the strategy comes from that.But 75% say they know they need to but they dont know what to do. We dont need to evangelise they know tech will change its to help them.And thats because on the other side27

Tina Horne () - this was bart a of the previous slide.Please leave for now while i confirm the flow.

Digital Era is not the end of humanity but the return to humanity

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What will your digital legacy be?

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