4. Joe is surprised and pleased to see a custom mailing offer for something he is interested in.

2. Digital2Doorstep is able to identify who Joe is as well as recognize his intent and interest by analyzing the content he was viewing on your website.

1. Like 81% of all buyers, Joe starts his buying journey by visiting your website. He has intent and interest in buying your product or service!

5. Joe is so delighted he takes you up on the offer. He is now a happy customer!

3. Digital2Doorstep then takes that information and sends Joe a tailored mailing offer.

1-3 Days Later

Digital2Doorstep™

Direct mail typically has a 5% response rate: if yousend 1000 pieces, you could convert 50 prospects into customers. With Digital2Doorstep hyper-targeted mailings, your response rate may be as high as 20%, meaning for the same 1000 pieces, your conversions could be four times as much, roughly 200 prospects.

D i d y o u k n o w ?

Transform visits

to your website to

hyper-targeted

direct mail pieces

DOORSTEP

W h y D i g i t a l 2 D o o r s t e p ™ ?

Print wins in Neuromarketing*

Hyper-Targeted Mail Drives Rentention - Here’s How:

Pricing based onThe Exposure is …Typical Response RateTouch Point ApproachCan Be Segmented by

Digital Ads

Competition & Clicks

Oversaturated. 50% of millenialsignore digital ads

~0.5-3%

First Touch

GeolocationIncomePages

Hyper-Targeted Mail

Affordable Fixed Price

Interested Prospects. Only 15%say they ignore mail.

~12-18%

Last Touch (Top Conversion)

GeolocationIncomeRevenue Pages

Recipient recall is

70%higher

if they are exposedto direct mail rather

than a digital ad.

Activation in parts of the brain that correspond

to motivation response is

20%higher

for direct mail.

Direct mailcampaigns require

21%less

cognitive effortto process.

*A Bias for Action: The neuroscience behind the response-driving power of direct mail. Canada Post. July 31, 2015. Published by