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Inmar Analytics Flash Holiday Shopping Survey, n=503 respondents, conducted November 2012 To find out more about shopper behavior and Inmar Analytics, contact Inmar at [email protected] or call 866.440.6917 © 2013 Inmar, Inc. All Rights Reserved Inmar expects a 4x increase in DIGITAL COUPON redemptions this holiday season Digitally Powered HOLIDAY MEAL SHOPPING 2012 ARE PLANNERS MAKE FAMILY-BASED DECISIONS WILL USE COUPONS TO HELP SAVE AND MOBILE IS A KEY DRIVER WILL SPEND AS MUCH OR MORE AS 2011 WILL USE BOTH PAPER AND DIGITAL COUPONS of all respondents plan to spend the same or more on holiday meals Majority of shoppers would be interested if a GROCERY STORE offered incentives to shop Black Friday and Cyber Monday are TWICE as likely to be interested in Black Friday deals at grocery stores but mobile shoppers are THREE TIMES more likely to spend more this year 78 % 3 x 56 % 66 % MOBILE SHOPPERS SMARTPHONE USERS are THREE TIMES more likely to look for digital coupons as well as paper this holiday 82 % $ $ of men are involved in or responsible for holiday meal planning and decisions of shoppers plan to use BOTH digital and traditional coupons of shoppers plan to use a digital OR traditional coupon JAN 2 10 % 15 % 75 % 31 % of respondents start to plan up to THREE MONTHS in advance 70 % Shoppers intend to use coupons and mobile devices at record levels for their holiday meal shopping. Despite the economy and post-election resettling, shoppers plan to hold onto holiday entertaining, with almost 80% saying they will spend as much or more in 2012 as they spent last year. The tough economy plus the desire to maintain the holiday experi- ence means shoppers are using every possible tool to make the holiday meal memorable. Shoppers... of respondents start to plan up to ONE MONTH in advance of mobile shoppers start to plan as soon as the LAST HOLIDAY season ends Mobile shoppers who actively use device while shopping for holiday meals Age 18-54 40 % Age 55+ 14 %
