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Digital

OPTIMIZING XYZ AC

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Assumptions

• CPC is in Rs. (All values showing in Col G in Rs)

• Sales person works for 21 das ! will earn 1" k #per

• Sales person make $2$ %alls per month.

• Cost per %all is & 1' Rs.

• Analsis onl for the $" of the %ustomer %oming fo

%ampaign.

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Age(2*+$,)  -etro !

/*-etro

• CAC is 0elowprodu%t %ostRs)

• $ of %usta%uire in su%ategor.

Age (2"*2)  -etro(A33)

• CAC %osthan Pro(1"2$ R

• +" %usare from

Age (2"*

2)

 /*-etro

(4e%hni%al)

• CAC %ost is m

than Produ%(11'5 Rs)• $ %ustome

from it• C4R is "."'

Champaign should tag!t on Ag! Goup "#$-%M!to * Non-M!to A!a+

Champaign should !mo,! th! Call m! .a/0a,!ag! 2+$3 o4 /ustom!s a! opt!d 4o it+

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Age(5+,) -etro(4e%h !Related)

• -a6imum%ustomers fsame %ateg($7)

• CAC %ost is high (Rs 15

Age(2$*5+)  -etro

(4e%h !Related)

• CAC %osthan PrCost (1+

• 5" %uare from

Age(5+,) /*-etro

(4e%h !Related)

• CAC %ost is 8igh ! than

Produ%t Cos(57+2 Rs)

• ' %ustomeonl

• C4R is "."5

Champaign should tag!t on Ag! Goup "2%'( in M!to A!a 4op!opl! onl5+ Sal!s p!son should stat 6o0 on /on,!ting mo

/all m! .a/01 options+ Cu!ntl5 onl5 783 /ustom!s a! /on

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Age(A33) -etro(9ndustr

A33)

• CAC is more oreual to the pro%ost (5 Rs)

• 5 of %ustoma%uire in su%h%ategor.

• C4R is 1.21

Age(A33) /*-etro

(9ndustrA33)

• CAC %ost is morthan Produ%t Co(1"+ Rs)

•

17 %ustomers from it.

• C4R is (".')

Champaign should tag!t on All ag! goup in* Non-M!to A!a+Champaign should 6o0 on th! Call m! .a/a,!ag! 93 o4 /ustom!s a! opt!d 4o it+

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:inal Re%ommendations

• Google Ad works %ampaign is more su%%essful in*tera%uire %ustomers.

• :a%e0ook %ampaign for age group (2+*5$,) is moree;e%tive than an other %ampaign. .

• 3inked9n %ampaign are most %ostl in*terms of the %

a%uisition %ost.

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Supporting <6%el

Chann!lsAg!

goup :o/ations Indust5 Imp!ssions CPC CTRTotalCli/0s

;i!/tCon,!sions

Custom!s<lling 4om

Con,!sionsa4t! <lling

4omTotal Cost 4o

Campaign Cost P! CallNo o4

Custom!sTotalCAC

CAC 4o ;i!/tCon,!sion

3 CR

:a%e0ook 2"*2 -etro All 

1>5'>'1>+2 7."1 ".+2 $>7+ +"2 21"1 ++ +11'5 +""1' ++ 1"15 1"2$

2"*2 on* -etro 4e%h and related 

1>5$>1>2'" .$1 "."' 12>12 '" 221 + 1"752 +21" '+ 117 11'5

2*+$ -etro All 

1>+7>2>7$" ."$ ".52 +7>152 ++' 1$1 $2 57'+15 2'755 $"1 17 +$

2*+$ on*metro 4e%h and related 

1+>2>"' .'' ".+2 >""1 " ' + +1'+7 12' + $21 $2+

+$, All All 

>">+$ .12 ".51 2>11" + 125 1" 17155 25+5 $ 5+ 572

3inkedin 2$*5+ -etro 4e%h and related 

5>5>1+>1+ " "."5 '>"7 +5+ 12'2 '" 72"" 2+1" $2+ 1+55 175

  2$*5$ -etro on te%h 

+>">'$2 +.21 "."2 1"1 2 ' 2 $"$ 171 + 21' +2$5

2$*5 on*metro 4e%h and related 

7>7>'25 '."1 "."5 1>72 +$ 1"2 11 1$5 1'+5 $ 25$ 5+$

5+, -etro 4e%h and related 

5>5+>71>"$2 1"1.7 "."+ 12>71' $1 1$1 1$' 12'5$22 51++ 1"1" 1512 1$2"

  5+, -etro on te%h 

2>> 1"+.2 " ."2 $2 2 $ 2 $+1 '$ + 157 27"'

5+, on*metro 4e%h and related 

2>+7>2+>""" ''.12 "."5 >11 155 +++ 55 121 +$7 1 57+2 +"