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digitalMARKETING Doityourselfmarketing.org Series
digitalMARKETING
Doityourselfmarketing.org Series
John Koon shares fromhis 33 years of marketingexperience to help smallbusinesses and marketingprofessionals to get thebest ROI from marketinginvestments. John heldvarious managementpositions and is a writerand teacher. He has donebusiness with Fortune 100companies for the past 10years. Follow him onTwitter @newwebbiz!
AUTHORJohn W. Koon
Modern Definition of Marketing?…….….…5
Introduction……………………………………….8
Timeless Principles………………….…….....10
It is Personal ……….……………………….….12
Key Learning ……….……………………….….13
Call to Action …………………………………...14
TABLE OF CONTENTS:
• Product• Pricing• Promotion• Place1 (market
condition)• Place2 (channel)• Plan• Play (execution)
It is a process for theseller to provide aproduct and/or servicesto customers (potentialor existing buyers) toget something back.
CHAPTER 1Modern Definition of Marketing?
In short, the process is anongoing interactionbetween the seller andthe buyer.
If you are the seller, youwant to figure out themost effective way tointeract with the buyers toachieve your businessgoals.
Marketing Process
seller
buyer
Interaction ProcessDetails
to engage
seller buyer
response
Most of the marketing effort is to engage the potentialBuyers Until a response is received. Then a realconversation will start. It is not unusual to have on-off orhot/cold relationship. Ongoing monitoring and modificationis the key to success until finally the buyer place an order.
A keyword search of “marketing”using Google yielded2,100,000,000 results.
How long will it take to clickeach link?
Today’s marketingchallenge is not lack ofinformation. It is findingthe relevant informationto develop a personalplan that works!
CHAPTER 2Introduction
The doityourselfmarketing.org series is designed for:
SMALL BUSINESSES with desire to do digital marketingand the best ROI.
YOUNG PROFESSIONALS with vision to develop amarketing career or excel in it.
SEASONED PROFESSIONALS with ideas to partner togeneral new products and/or projects together with theauthor.
Who should be reading this eBook?
Step 1: Create awarenessStep 2: Engage potential buyersStep 3: Build trusting relationshipsStep 4: Gain understanding
CHAPTER 3:Timeless Principles
Step 2
Step 3
Step 4
Step 1
The above seems to besimple, isn’t it?
Fortune 100 companiesspend marketing dollarsto create awareness ofnew products in existingmarkets or currentproducts in a newmarket.
EBOOK TITLE
CHAPTER 4:It is Personal
You know your business. You are the best person todecide what is the digital marketing method for you.Test the market. Come up with what works for you!
Lemonade
CHAPTER 5:Key Learning
You know your business. You are the best person todecide what is the digital marketing method for you.Test the market. Come up with what works for you!
If you have a marketing process, is it working foryou?
Create an online presence Email marketing Direct mailing SEO Public relation How to track results Create your own digital marketing program
Future topics
If you’re interested indeveloping or improving yourown marketing process, signup for the do-it-yourselfmarketing e-newsletter, wewill provide more lessons inthe upcoming weeks. Sendemail [email protected] with subject line:subscribe.
CALL-TO-ACTION PAGEhttp://www.doityourselfmarketing.org
