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Digital Mindset Know Me Like Me Follow Me Thomas Power Chairman Ecademy [email protected] Twitter @thomaspower
| Date post: | 21-Jan-2015 |
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Digital MindsetKnow Me Like Me Follow Me
Thomas Power
Chairman [email protected]
Twitter @thomaspower
The Internet is Open, Random and Supportive (ORS)
- Social
Corporations are Closed, Selective and Controlling (CSC)
- Transactional
ORS requires A Digital Mindset
So what colour are you?
“The ultimate goal of the Web is to support and
improve our existence in the world… we develop trust across
the miles and trust around the corner”
Sir Timothy John "Tim" Berners-Lee-
credited with creating the world-wide web in 1989.
The FaceBook GenerationHave Gone Social
“Social means - ask my friends”
TJ – aged 13 –300 in network
Ross – aged 16 600 in network
Hannah – aged 181500 in network
Show me the money CEOs want transactions
Transactions go Social thusCorporations must go Social
Social …media – sharing knowledge
Social …Networking – Sharing conversations
CEOs are not (yet) Social
CEOs rarely tweetCEOs rarely blog
CEOs rarely have an online profileCEOs rarely update status
CEOs rarely indicate locationCEOs rarely have a following
Why CEOs should Go Social
CEO has something valuable and distinctive to say
CEO is prepared to debate complex and controversial issues
There is an audience who will over time tune into the CEOs message
Nothing’s going to happen until the CEO leads
Followers won’t believe CEOs who outsource Social
“I’d like my life back”
Steve Jobs – a Leader who created a Following
A Following takes time
Barak Obama believed in…
And he created a 4m following
What did they believe in?
The Big Society
David Cameron on Twitter
This unofficial Twitter is now shutting down, at the reasonable & very polite request of Tory HQ. Please follow @conservatives for updates.
This world is about people first
and transactions second
Facebook traffic has overtaken Google in the USA because there is more engagement
“Followers believe in dreams”
Every individual and Corporation requires a Digital Mindset
Social attracts Transactions
what’s your Social Strategy?
Trends affect Tactics
Social – FB, Twitter, Youtube, DailyBooth, Paperli
Real Time –Twitter, BBM, Seesmic, Tweetdeck, Buzzfeed, Friendfeed
Location – FourSquare, Gowalla, Loopt, Tumblr
Urban – Apps mainly from City entrepreneurs
Mobile – Friends, Android, iPhone, Cloud
Instant Deals – Groupon, Yipit, Totsy
Transaction Sharing - Blippy, Swipely
Patterns affect Plans
Social and Instant
Open Random Supportive
Notice and Share (M6S, Paperli, Flipboard, Tumblr)
Learn by watch and try
Reputation Led (Klout, PeerIndex, Venyo)
Facebook Connect and Twitter Login highly significant (Huffington Post)
Carry and share friends – Facebook, Twitter, Gmail
Vertical sites growing i.e. travel airbnb, hipmunk, topguest
Web of Pages becoming a Web of Streams (intelligent filtering readily available)
Every individual, institution and corporation needs a Social Strategy.
Who’s going to teach them?
YOU
Digital MindsetKnow Me Like Me Follow Me
Thomas Power
Chairman [email protected]
Twitter @thomaspower
